Escode, Part of NCC Group’s Post

📚 Ready for some good weekend read, #brand owners? As you unwind this weekend, let's delve into a part of the internet's infrastructure that keeps your digital world seamless and secure: The Internet Corporation for Assigned Names and Numbers. 👉 The #ICANN plays a vital role in the smooth functioning of the web as we know it. But what role does it play for brand owners, and what is behind it all? Neli Marcheva explains and unravels the mystery surrounding ICANN’s foundational work.

“Whatever you do, Do it with Excellence” I believe Zepto really meant this quote. How could someone put this much thought into such adorable personalized packaging? Zepto marketing team should be commended for using digital marketing to put a smile on their customer’s face. Bravo, group! You guys amaze me :) #digitalmarketing #contentmarketing #godigital #marketingindaytodaylife #festivalseason2025

Innovative Marketing Alert: Zepto's September Times Magazine 🛒 Just received a compact "September Times" magazine from Zepto, and I'm impressed! This clever marketing tactic showcases their current promotions in a fun, tangible format. Key takeaways: 🔹Creative approach to highlight deals 🔹Enhances customer discovery of offers 🔹Blends traditional and digital marketing In an age of digital overload, this physical pamphlet stands out. It's a refreshing way to browse deals at your leisure. What do you think about this marketing strategy? Have you seen similar approaches from other brands? #MarketingInnovation #Zepto #CustomerEngagement #RetailTech

Are you in the marketing stratosphere looking for a creative edge? Well, you've just found your ace! Follow Z-CARD Australia and join a community where compact brilliance meets boundless imagination. 👉 Our Z-CARDS are like pocket-sized magicians: they make big impressions disappear into your wallet! If you're all about making a splash with a dash, then we're your kind of people. Hit 'Follow' for a front-row seat to the innovation theatre, where we pull rabbits out of hats with marketing strategies that fit snugly in your palm. Don't let your network miss out on the fun – share this post, tag a colleague who's a marketing maestro, or a friend who's crafting the future of branding one fold at a time. 👀 Looking for the 'next big thing' in print marketing? It might just be small enough to fit in your pocket! #FollowUsIntoTheFuture #ZCARDAustralia #MarketingMagic

🚀 Elevate Your Brand with McClatchy's Shoppable Digital Catalogs! 🚀 In today’s fast-paced digital world, capturing consumer attention is key. Our shoppable digital catalogs offer a dynamic and engaging platform to showcase your products, driving both interest and sales. Ready to revolutionize your marketing strategy? Learn more here: https://hubs.la/Q02SfPhl0 #Branding #DigitalTransformation #SalesGrowth #McClatchy

Check out my latest project! #GraphicDesign #CreativeDesign #Branding #DesignInspiration #VisualStorytelling #AdvertisingDesign #EventMarketing #EventDesign #DesignThinking #Marketing #Networking #CreativeMarketing #CampaignStrategy

To celebrate Flourish's 15th birthday this year, Liam and I decided to roll up our sleeves and embark on a bit of a passion project… sprinkling some Flourish magic on our website! Check out our fabulous new digs and let us know what you think - bonus points if you can name all of the Glasgow landmarks in the banner 🔎 #marketing #digitalmarketing

"The best company nobody has ever heard of..." the sincere, but brutally honest compliment that keeps me up at night. Well...the niceties are over and the gloves are off. Let me explain. This is a $26B industry with over 30,000 competitors who all say the same thing. They claim to do everything, make it easy, and deliver rainbows. The sad truth is that the industry standard is to just straight up over promise and under deliver. I'm dramatizing, but you get my point. These are literal phrases I've heard more than once. "we just say yes, and try to make it work on the backend" "Us? We're just faking it till we make it." Now doing this for 8 years, I'm on a personal mission to change it. Not just part of it, but the whole thing. 1) Avail Swag has some of the most talented people I'll ever have the pleasure of working with. 2) We've been very intentional about building a culture worth fighting for. 3) We get to partner with some of the most incredible people at the coolest brands. 4) Brick by brick we've built the best swag solution this industry has ever seen. This rebrand represents all of that for me. It's time to put it all on the table. The marketplace will know us, and we will earn it's respect. Not for any other reasons besides our great people, great technology, and our unshakable commitment to telling the truth. Passionate about the mission is an understatement 😂 This industry is broken and we are fixing it. This exciting rebrand is our stake in the ground.

🔑 Two .Brand Stories from the Last Round of New gTLDs🔑 In April 2025, ICANN's launching the next round of new gTLDs, giving businesses another chance to secure their own .brand domain. This new launch offers an exclusive digital space for you and your brand. But what are the risks and what are the rewards? Our CCO, Stefan Moritz, shares insights from two companies—one that acted hastily and one that failed to take action. These examples highlight the key lessons for brand owners as they prepare for the next round, unlocking the full potential of a .brand domain. Here’s what you should know: 💡 Lesson 1: Avoid Fear-Based Decisions 💡 One company rushed to register a .brand domain without a clear strategy, leading to wasted time and resources. 💡 Lesson 2: Seize Opportunities 💡 Another company ignored the value of a .brand, missing out on enhancing their digital strategy and protecting their brand. The takeaway? A well-informed approach helps you tackle the risks and seize the most valuable opportunities. Read Stefan's full analysis right here, and fuel your future domain strategy: https://lnkd.in/e4vPmnhC #CorporateDomainManagement #ICANN #Brand #Domain #DomainStrategy #DigitalTransformation #CCO #BusinessStrategy #gTLD