esbconnect reposted this
With Amazon #PrimeDay about to land, we asked some of the leading #ad #agencies and #adtechs for their take on the best #brand strategies as #consumers prepare to bag some early seasonal deals in the online #shopping bonanza... #retail #DigitalMarketing esbconnect Vudoo Alligator Solutions IMA Agency 360 SBS Gekko Group - Marketing & Experiential Limelight Inc. Onetag LiveRamp Equativ
It’s time to vote for your favorite email of the month! ⤵️ We’re showcasing three standout email campaigns, and we want to know which one you think deserves the crown! 👑 📧 Here are the contenders: 1️⃣ Apple: Be the first to own an iPhone 7 2️⃣ Visit Qatar: Make it a September to remember in Qatar with Qatar Airways 3️⃣ Fossil Watches: The Bracelet Watch Everyone Wants Each of these emails captured our attention in different ways—whether it’s the sleek design, compelling messaging, or irresistible offers. At esbconnect, we specialise in crafting engaging email marketing campaigns that drive results and enhance customer experiences. ✉️ Comment below with your favorite, and let’s see which campaign takes the title! 👇 #esbconnect #EmailMarketing #Poll #DigitalMarketing
As Q4 approaches, it’s the ultimate question for brands: Should you focus on retention or acquisition? According to Suzanna Chaplin, the answer lies in strategic timing and smart resource allocation. Suz’s strategy: Prioritise retention, but grow your CRM aggressively before November. The real win is understanding your customer’s intent and personalising offers based on their needs. Are you ready for Q4? Let's chat about how to boost your retention and acquisition efforts this season. #CRM #esbconnect #DigitalMarketing #RetentionVsAcquisition #DataDriven #DataAnalytics
What’s Better to Focus on in Q4: Retention or Acquisition? Retention in Q4: 1. Q4 is Noisy and Expensive for Acquisition: - With high competition, the acquisition is costly. Focus on getting new users into your CRM in September and October for more cost-effective acquisition, then market to them using internal channels like email and SMS in November and December when paid ad costs peak. 2. Build Desire Before Key Buying Periods: - Many consumers plan purchases for Cyber Weekend and big-ticket items before payday. Use the lead-up to communicate key offers, understand their wish lists, and personalise offers so you’re at the top of your mind for Black Friday. 3. Loyalty & Repeat Purchases: - Existing customers are more likely to convert during the holiday season. Offer personalised promotions or early access to sales to encourage repeat purchases and increase AOV. 4. Cost-Effectiveness: - Retaining customers through email, SMS, and loyalty programmes is cheaper than acquiring new ones, maximising returns during Q4. --- Acquisition in Q4: 1. Capitalise on Increased Spending: - Consumers are in a buying mindset during the holidays. Targeted holiday campaigns can draw in new customers. 2. Start Early: - Focus on acquisition in September and October, when ad costs are lower, and use internal channels to re-target them during the peak buying period. Don’t think sales promotion, think about how you maximise data collection - get incentives to encourage them to sign up to your CRM - use high conversion tactics like competitions. 3. Target Casual Shoppers: - Q4 brings more casual shoppers, like gifters. Cater to them with personalised services, like gift reminders, to retain them for future purchases. Recommended Strategy: Prioritise retention , but grow your CRM aggressively before November with competitions or exclusive deals. Once the peak period hits, focus on understanding customer intent and personalising offers. For acquisition, be consistent with messaging , don’t change discount daily, new customers get disgruntled if they see a better deals and stops pre-planning and consider strategies like basket builders or spread payment tools to drive AOV. #q4 #acquisition #retention #crm #blackfriday
Our LinkedIn newsletter has officially LANDED! 🚀 This issue is packed with fresh insights, expert strategies on maximising first-party data, and must-read content for marketers looking to stay ahead. Whether you're looking for #emailmarketing tips and tricks or the latest in #customerengagement, we’ve got it all covered right here. Stay tuned for inspiration, actionable advice, and all the tools you need to take your email marketing to the next level. ✨ Don’t miss out—check 'The Connection' out now! Not subscribed yet? Be part of the esbconnect community and stay in the loop! https://lnkd.in/ehn6KKxP #esbconnect #Newsletter #FirstPartyData #CustomerEngagement #Adtech
🎃 Boost Your Halloween Campaigns with Spooktacular Subject Lines! 🎃 As Halloween creeps closer, it's the perfect time to craft campaigns that stand out in crowded inboxes. At esbconnect, we know that a spooktacular subject line can make all the difference, setting the tone for your emails and enticing customers to click. Here’s why these are our top picks🧛: 👻 Grab Attention: Subject lines like "Spooktacular Halloween Sale: 20% Off All Costumes and More!" are perfect for catching your audience’s eye. 👻 Spark Curiosity: Phrases like "BOOOOOOOO - did we surprise you, the offer inside will" create intrigue, making customers eager to open and explore your offers. 👻 Drive Action: Clear calls to action like "Don't let your look haunt you - 20% off all clothing" encourage quick decisions and boost conversions. Ready to enchant your audience? Let esbconnect help you craft the perfect Halloween email campaign with these spellbinding subject lines! ✨ #Halloween #Marketing #EmailMarketing #esbconnect #Adtech
This #BlackHistoryMonth, Sales Development Representative, Axel Campbell, shares his perspectives on how businesses can step up when it comes to fair #representation. 🙌 He believes that while many companies evolve in areas like technology and marketing, the real challenge is in changing the way we hire and promote people. Axel said it best: “If you’re not changing and adapting the very foundations of how a business operates — and who they employ and promote — then are we really changing as an industry?” 🔊 At esbconnect, we’re proud to champion diversity and inclusion as part of our core values — not just in Black History Month, but all year round. 📖 Read the full article in The Media Leader UK: https://lnkd.in/gWuwWFem #esbconnect #Adtech #DataDriven #Diversity #Inclusion #Marketing #Technology
PI LIVE’s Voicebox is back! 🎤 Axel Campbell, our Sales Development Rep, will be taking to the stage at The Digital Voice™ Voicebox during PI LIVE Show on October 23rd! In a sales-driven world where burnout and imposter syndrome are all too common, Axel will bring a fresh perspective on: 💡 Building resilience in sales 💡 Staying authentic in client relationships 💡 Navigating mental health challenges in high-pressure environments It’s not just a talk—it’s a space for candid discussions, audience Q&A's, and meaningful networking opportunities! Come join us at the VoiceBox at 11 AM, where real conversations about career longevity and mental health take center stage. Don't miss out! #PILive #TheVoiceBox #SalesLeadership #MentalHealth #Networking #esbconnect
🚨 Prime Day 2024: Lessons for Your Next Campaign Here's your chance to maximise Prime Day... As Suzanna Chaplin shared with Mediashotz, authenticity is key: "If you're going to get involved, be sure to offer authentic deals, but also offer the same discounts on your website as to Amazon, allowing you to leverage the hype around Prime Day, but also maximise margins." With these in mind, are you looking ahead to Black Friday and Cyber Monday? Suz shares some of her top tips: - Use targeted email and SMS campaigns to push last-minute reminders - Leverage influencer content with higher commissions to drive purchases - Target high-value items now, with wider discounts for later in the season Ready to fine-tune your strategy? 👇 Read the full article to learn more tips for making the most of the next sales day: https://lnkd.in/dZpGxpJN #PrimeDay2024 #EmailMarketing #BlackFriday #CyberMonday #Retail #Adtech #esbconnect
Celebrating Black History Month. Join Axel Campbell, our dynamic Sales Development Rep at esbconnect as he shares his story for #BlackHistoryMonth. Axel’s journey is a powerful reminder to stay curious, be brave, and never stop asking questions—even the tough ones! He's a disruptor in the best way possible, always pushing boundaries and challenging the status quo, but with kindness and humility. 🙌 Axel encourages us to reflect on the importance of diverse voices in leadership and the power of being true to yourself in any environment. At esbconnect, we pride ourselves on fostering a culture where diversity thrives, and Axel’s experience speaks to that—whether it's about embracing different perspectives or working under empathetic leadership. 💡 Let’s continue creating spaces where everyone feels heard, respected, and empowered to disrupt and innovate. What steps are you taking to write your story? ✍️👇 #Diversity #Leadership #Inclusion #SalesRep #esbconnect
📲 SMS Marketing: Game-Changer or Just SPAM? Suzanna Chaplin hits the nail on the head with this one! SMS marketing has been around for ages, but it’s been a bit shy in the UK—possibly because of all the complaints (and those pesky ICO fines). But with US brands seeing big wins, SMS is making a comeback! 💥 Fun Facts: - SMS still boasts a 90-99% open rate—way more than your average email or WhatsApp. 📬 - Yet, 47% of people find SMS marketing annoying, while 38% have actually bought a service and 50% purchased a product thanks to a brand text. Talk about a love-hate relationship! So, is SMS worth it? Absolutely—if you’re smart about it! ✅ Suz's top tips: - Get a solid opt-in with clear expectations. - Use it sparingly—nobody likes a text overload. - Personalise, personalise, personalise! At esbconnect, we're all about helping brands strike the right balance, making SMS a valuable part of your first-party data strategy! ⚡ #Marketing #esbconnect #DataDriven #FirstPartyData
Is SMS marketing, the best new tool in a B2C tool kit or SPAM? SMS marketing has been around for years but has been sparling used in the UK, perhaps due to the level of complaints and ICO fines that arise out of it, as it is viewed as a deeply personal channel. However, with many retail brands seeing success in the USA, the demand for SMS data has increased, and the usage of the channel has exploded. But how effective is it? According to Ofcom, only 23% of people use SMS for personal messaging, whereas 67% use online communication channels like WhatsApp daily. They see SMS as a one-way communication channel. The bulk of what people receive in their SMS inbox are transactional messages - order updates, verification codes, etc. Open rates are good at 90-99% But do marketing messages fit well here? Unlike your email inbox or WhatsApp you are not checking this inbox regularly, the volume of SMS sent has decreased by five times in the last ten years, so you have less competition for share of voice but your message is likely to stand out and may seem more intrusive - likely as to why complaints and fines are so high but why Open rates are so strong! Validity Inc. surveyed over 1,200 SMS and identified that almost half (47%) of respondents reported being constantly annoyed by SMS marketing, with 28% of those saying they have abandoned a brand due to this irritation. But also found that 38% of consumers have been influenced to purchase a service and 50% have been influenced to buy a product because of brand messages they received from a text or WhatsApp. Does SMS have a place? Yes, collecting mobile data as part of your first-party data strategy can have value, but you must execute your campaigns well and with care. Top Tips: - Ensure watertight opt-in for marketing with clear expectations on what a consumer will receive. - Use infrequently - make it a monthly channel not a daily channel (also keeps cost down as SMS can be as high as 7p a message) - Make it highly personal - if it isn't a frequent channel and expensive, maximize return through smart personalization. #sms #customeracquisition #smsmarketing #firstpartydata
