Eric Boggs’ Post

🚗💨 Hey there, speed racer! Lean Startup principles say there are three engines of growth for businesses: paid, sticky, and viral. Bump up your business growth with a concoction of brand energy and savvy marketing strategies that won't break the bank. Let's rev up those engines! 🏎️ https://bit.ly/3vYCCvA #mrx #Scalehouse #Scaled #GameChanger #BusinessGrowth #UnifiedApproach #SalesAndMarketing #MarketingStrategies

Who's a person you'd love to have a coffee chat with and why? Let me start! I'd like to have a coffee and chat with Pierre Herubel. I stumbled upon his posts on my LinkedIn feed and have been hooked ever since! Personally, I’d love to sit down for a coffee with Pierre Herubel. His marketing expertise is mind-blowing, and his knack for explaining complex concepts visually to over 50,000 people every day is something I truly admire. Pierre’s journey is pretty incredible—he started selling services in 2014, worked on over 300 marketing projects, advised the EU in 5 countries, bootstrapped a 7-figure business, sold it, and helped over 75 startups grow. Plus, his 400+ posts have racked up over 24 million views! I’d love to tap into his vast experience to understand better the customer journey across a suite of products under one brand and content strategy. And, of course, I’d pick his brains on quirky B2B marketing tactics. So, what about you? Who’s your dream coffee chat companion, and what would you hope to learn from them? #contentmarketing #b2bcontent #marketleader #industryleader #thoughtleadership #contentstrategt #b2bmarketing #contentstrategy

Scaling Dreams Everyone has a dream of scaling an offer, yet very few know how to do it, and the #1 thing they're missing is knowing WHAT they're really selling at scale. What you sell at scale determines how far you can scale. So, in order to scale an offer to mass scale, I'm talking about 1,000+ sales a day... ...The advertising, marketing and sales has to go from selling the product itself to selling a dream. Because the #1 commonality of scalable offers is a mass commonality of the audience, the more things the audience has in common at scale the higher you can scale, and one thing everyone has in common is a dream. Are there enough people in your audience who have a problem that your product solves? Probably not at scale, but they all have one thing in common, and that's a dream. Hence, why one of the greatest marketing campaigns in history is "The American Dream"...because, everyone has a dream and can relate. Weight loss offers at scale sell dreams of a life where they're a different person, look different. Biz-op offers at scale sell dreams of a life where they have differ things, do different things. Survival offers at scale sell dreams of a where they're safe and fully in control of everything. If you pay careful attention through this lens, you'll notice that every single guru and offer that scaled was a seller of dreams. Now, knowing this...are you focused on selling a products or are you focused on selling dreams? Are you talking about product, features and benefits, or are you talking about the dream? Pay attention to what you're talking about, because once you find the dream, and you'll find the path to scale. Good morning, #sales #offer #dream #leads #leadgeneration #americandream #scale #scaleups

The mistake that costs founders their runway. It's not overspending. It's missing your niche and NOT KNOWING YOUR ICP! If you haven't figured out your niche, you will: 🚫 Have BAD messaging that doesn't resonate 🚫 Waste time talking to the wrong people 🚫 Lose money on the wrong customers 🚫 Struggle to create good content 🚫 Fail to scale past $10k MRR If you get your niche right: → You rely on your content to generate leads → Time spent marketing is more efficient → You start getting INBOUND leads → You delegate marketing to scale → You expand to new markets I wrote a step-by-step guide to finding your niche. It got over 60 downloads in 12 hours. The link is in the comments Just let me know: What is your niche and are you reaching your ICP? ___ Get my marketing guides, tips, and videos in my newsletter It's for bootstrapped B2B SaaS founders Subscribe: https://lnkd.in/gGK-GjwF ___ I'm Adam Shaw 🍷 I help bootstrapped founders do their own marketing Click my my name + connect with me.

Dear Startups, I know you're putting in so much effort in building your dream business, you've mapped out several strategies and you're working with it, but do you know it’s easy to overlook one of the most powerful tools at your disposal: 𝐰𝐨𝐫𝐝 𝐨𝐟 𝐦𝐨𝐮𝐭𝐡 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. Whether you’re a B2B or B2C start up, nothing beats the genuine, heartfelt recommendations from satisfied customers. These endorsements are more than just marketing, they’re a testament to the impact you’re making. Just like the way rumors spread, Imagine your product or service becoming a topic of conversation at business meetings or family dinners. This kind of organic buzz can’t be bought, it’s earned through delivering exceptional value and creating memorable experiences. To earn it, you have to prioritize building strong relationships with your customers. Listen to their feedback, go above and beyond in your service, and always aim to exceed expectations. Encourage your customers to share their experiences. Simple gestures like asking for reviews, creating referral programs, or sharing customer success stories on social media can amplify your reach. Remember, each positive word shared is a step towards building a trusted brand. Your passion and dedication are the foundations of your business’s reputation. Nurture them, and watch as word of mouth propels you to new heights. I will be here to cheer you up as you scale 🚀 PC; istock image #StartupJourney #WordOfMouthMarketing #CustomerLove #BuildTrust #GrowTogether #B2BMarketing #B2CMarketing #RelationshipMarketing

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LOL! Definitely spent way too many nights thinking about this! 😂 Saw this post from Elena Verna and it was spot on! But you don’t have to lose sleep over it— we created the exact step-by-step playbook you need to build thought leadership in your B2B niche. Comment or DM me 'PLAYBOOK' and I'll send you a copy! 👇 — - Click 'Follow' for more insights on creating B2B LinkedIn content! 🦁 GrowthMasters - Generated 350M+ views for 200+ clients in VCs, startups, and their ecosystem. #content #contentmarketing #sales #marketing

The Shadow Sales Here's How I Convert Those Who Directly Don't Buy From Our Website (steal it...) When someone sees your ads. You will capture the people who will buy immediately. However, many people see your ads and even click on them but DON'T buy. Instead, they might open Google and search for you. This is the beginning of shadow sales. Other times, they might hear a friend talk about you. 𝐌𝐢𝐬𝐭𝐚𝐤𝐞: Right now, you are letting it fall by the wayside & hoping that somehow they'll find you again. "First, they'll type your name." "Then, your company's name." They are looking for ratings, reviews and anything they can find to prove your credibility. They will visit your blogs and social media accounts. From this research, they'll start to form an opinion of your company. 𝐇𝐞𝐫𝐞'𝐬 𝐚 𝐬𝐦𝐚𝐥𝐥 𝐞𝐱𝐞𝐫𝐜𝐢𝐬𝐞: Go on Google trends.com and search for your name or your company's name on it. You will see how many customers you are losing per day. So, how do you take control of it? By creating something which I call "Funnel Hub" It's a central hub that organizes all your offers and information and gives you the look and feel of a more traditional website to build your credibility and magnify your authority. You can make it too... And stop losing all those customers that could have been yours. Message me "Funnel Hub" I will send you a 5-step framework to make this work. ------------------------------------------------------------------------------------ Follow Shubh V. for more content like this. Like it and reshare it. #edtechstartup #ecommercemarketing #marketing #edtech #leadership #startup #developers #ecommercetips

Email List Is Not Your Asset 💡 At least not in the sense many pre-revenue DTC founders think it is. This week, I've spoken to a few founders whose businesses are to launch in the next few months. They collected some email addresses, sometimes even tens of thousands. And now, they think - and tell their investors - that they have thousands of customers sitting there waiting to buy their product the second it launches. Well, the only thing true about it is that these email addresses are sitting there. These people aren't waiting for anything though. They most likely forgot what they signed up to months ago, and even when they'll get an email months from now, they won't remember why they signed up in the first place. In this sense - an email database is no asset. It is so because there is no relationship between the brand and the subscribers. There is a way, however, to make an email list a real asset to a startup that is yet to launch. And it is to start a regular schedule of communication - keeping them updated on progress but also simply creating a sense of community through valuable educational or entertaining content on the subject that interests them and that is connected to the context of the business. Keeping them engaged means that when the launch is finally here, they will reward the hard work put into building a relationship and they will support the brand by buying their products. Follow me for more on brand loyalty and customer retention in ecommerce #emaillist #newsletter #startup

Yesterday, I turned down a $50 client because they wanted to build their online presence and generate leads within a month🤧 So, I declined the offer because I don't make false promises. During our call, the client offered incentives or high price rate, but insisted on achieving everything within a month. Without hesitation, I rejected the offer because, as a social media marketer, I understand how time-consuming it can be. While sometimes it's not just about time but also about the challenge of taking a startup from 0 to 50x, I couldn't commit to it. I genuinely felt bad for the client, especially considering the incentives offered, but I couldn't compromise my principles. I explained everything clearly and succinctly because I didn't want to waste their time. Previously, I used to accept every deal, but I've come to realize that I not only want to grow their account but also build a long-term relationship. I can't make false promises to anyone if I can't deliver results. PS- What do you think about my decision? Happy Tuesday!" #virtualassistants #linkedlngrowth #linkedincreator