Thinking about measurement ahead of the holidays? Guest speaker Nikhil Lai, senior analyst at Forrester, and Epsilon's David Peterson share insights on what accurate #retailmedia measurement looks like, so you can derive maximum value from your forthcoming #holiday #marketing campaigns. https://bit.ly/45W6mqZ
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📈 Keep up with the rapidly evolving world of retail media with Retail Media Weekly, the first newsletter devoted to the booming marketing channel. You can expect exclusive data, deep analysis, and actionable insights, all delivered straight to your inbox. 📩 The landscape is evolving. Equip your team with the knowledge and the tools to succeed. Subscribe here: https://lnkd.in/ezPT-KmE #retailmedia #retailmedianetworks #rmn #advertising #marketing #newsletter
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So, you've grown your brand's engagement rate from 5% to 11%. But is that even enough? Was 5% good to start with? Major Tom's marketing benchmark tool can put your data in perspective. See how you stack up to the competition — check out our blog and try the tool here: https://hubs.ly/Q02wqFkm0
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Is data informing your strategy? At #ShiftDigital, we provide deep insights into consumer behaviors, allowing you to tailor your digital marketing strategies for your current–and future–customers. https://ow.ly/fJEU50QkNXI #DataDrivenMarketing #SalesOptimization #DigitalOptimization #MarketingSuccess
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Do you have the data you need to make the right decisions? With the complexity of today’s market landscape, quantifiable data on the effectiveness of the In-House Agency team can be a valuable addition to the mix when decisions are made about how to allocate marketing spend most efficiently to produce the best results. Read more about the benefits of quantifying the value of the in-house agency. https://lnkd.in/enbN9GPZ Tracy Avelar, Laurie Schiada, Heidi Heitzman, PMP/ACP, Jessica Morrison, Alexis CANGE, Greg Dye #digitaltransformation #marketingandadvertising #marketingdigital
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Half of marketing teams faced tighter budgets last year, a survey by Marketing Week revealed recently. The survey found 47.7% of marketers have experienced tighter budgets in the last 12 months. The survey also found marketing teams at larger businesses appeared to have had their budgets squeezed more, in comparison to smaller businesses. Is this a statistic that surprises you? @Marketingweek #marketing #marketers #printindustry
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Marketing Beat are highlighting the results of our recent survey, which reports CMOs are under pressure to make every penny of their budget count. It's an opportunity for Procurement and Marketing to collaborate to access the tools needed to deliver advanced ROI. With 2024 budget planning on the agenda, it's an opportune time to take a data-driven approach. #marketingprocurement #marketingbudget #CMOunderpressure
99% of CMOs are under pressure to make ‘every penny’ of their budget count, new figures reveal. The solution, the survey says, is that CMO's must now prioritise agencies and communication for success... 🔎 https://lnkd.in/ej9hizMR Iain Seers RightSpend #marketing #data #advertising
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This year’s State of Marketing report, now in its seventh edition, is our largest-ever pulse check on global marketing trends, with insights from more than 8,200 respondents across 37 countries. Representative of marketing roles from the event marketer to the CMO, this survey taps into what has inspired and challenged marketers over the past year, and what they’re expecting in the times ahead. In our 7th State of Marketing report, uncover the trends and insights from over 8,200+ leading marketers worldwide, so you can strengthen your strategy and career in the year ahead. In the full report, learn why: – 66% of marketers expect revenue growth this year and beyond. – 90% of marketers say 2020 upped digital engagement. – 75% of marketers now work and collaborate from anywhere. – Marketers expect a 40% increase in data sources by next year. – 70% of CMOs are redefining success to match company goals. #Marketing #techcso https://lnkd.in/g2V8TxEn
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Senior advisor, co-founder. Hopkins is a digital marketing and analytics agency based in Helsinki. I am personally available for a very limited number of clients each year.
Every marketer hates to admit this: It is too easy to fool ourselves if the results were not satisfactory. Sometimes, the campaign results simply are bad. There was no positive ROI for the campaign, no matter how we tortured the data. We just lost money. But very few people want to admit this. So we try to explain it away. “Oh yes, the sales were not good. But we should not forget the brand response!” (Of course, we didn’t even measure the brand response.) We should just take a deep breath and admit our campaign wasn’t successful. This is the only road to improvement. ❤️ Follow me for more posts about #digitalanalytics and #digitalmarketing in the real world!
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