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The #Paris2024 Olympic Games are only one month away. It's a milestone event for many brands—but are people listening? To predict how this year's Summer Olympics might impact consumer spend, we look to the past for clues. In the data trends report, we examine how people spent their money before, during and after the Tokyo Games to see how behavior shifted in 2021—and what it could tell us about 2024: https://bit.ly/4aTEAMz

Data trends report: Key events that will define marketing in 2024

Data trends report: Key events that will define marketing in 2024

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