Epsilon EMEA’s Post

In this post we bring 3 things you can do to be prepared for a cookieless world, which is one of the biggest shifts that happened in advertising over the last years. By adopting cookieless targeting methods, advertisers and marketers can continue to deliver personalized and relevant content to users while respecting their privacy preferences and navigating regulatory constraints surrounding data privacy and tracking practices. #digitalmarketing

Attention advertisers! 🌟 Validate reach to legal drinking age audiences confidently with Comscore Campaign Ratings (CCR).    With in-flight monitoring of key metrics such as deduplicated reach against LDA compliant audiences across device types and media partners, CCR leverages Comscore’s extensive datasets and trusted methodology to empower advertisers to effectively measure and optimize campaign reach.   Check out our latest blog post to learn more about how Comscore, Inc.’s LDA targeting and measurement solutions can help you reach your ideal audience effectively across platforms 👉  https://lnkd.in/grcYAR82   Our reporting isn't just data—it's currency for navigating regulations with ease. 📊✅ Raise your glass to smarter strategies and measurable success! 🥂 #crossplatform #LDAadvertising #mediameasurement #comscore Proximic by Comscore

Relaying accurate customer conversion data back to platforms like Google and Meta is essential. Without the right data, these platforms can misinterpret what a 'good' conversion looks like, leading to wasted ad spend and poor targeting. Providing clean, precise data ensures they’re sending you more of the leads that matter, not just more of the same.

🍪 With privacy regulations tightening and the phase-out of 3rd party cookies by Google, the advertising landscape is shifting dramatically. It's time to rethink your strategies and embrace innovation. Discover how augmented reality (AR) is the way forward. From personalised user experiences to location-based targeting, AR offers unparalleled engagement opportunities. 📖 Read our latest blog to learn how to not just adapt but thrive in this new era: https://lnkd.in/e6k3iWW3 #MarketingStrategy #DigitalMarketing #AugmentedReality

Is the Cookie Crumble Ushering a New Dawn for Digital Advertising? As the digital industry grapples with the phased-out support of third-party cookies, Google's Privacy Sandbox is at the forefront of redefining user privacy and ad targeting. However, the journey is far from seamless. With feedback from entities like the IAB Tech Lab, the transition has become a complex puzzle of balancing privacy with commercial interests. The industry stands at a crossroads, navigating through the uncertain yet transformative terrain that could reshape digital advertising's future. Let's delve into the implications and potential strategies for marketers in this evolving landscape. #DigitalMarketing #PrivacySandbox #AdTech #CookielessFuture

“You’ve got to find those moments of value to help engage users.” —Paul Bannister on the intersection of privacy and value in digital advertising. Learn more about the future of targeting in our blog post below. 👇 https://hubs.li/Q02GPtXv0 #adtech #firstpartydata #cookielesstargeting #programmaticadvertising #nativeadvertising

Looking to set up effective ad campaigns on X? Check out our go-to guide that covers everything from campaign objectives to targeting and creative best practices. Maximize your reach and impact with these essential tips! https://hubs.ly/Q02HQZhZ0

Adios, third-party cookies ! In 2024, user privacy takes center stage as platforms ditch creepy tracking across the web. Marketers, time to get creative with your targeting strategies! #PrivacyFirst #MarketingShift #didyouknow #facts #hashtagmediaandtechnology

Stop worrying about data privacy changes and start preparing for a cookieless future! 🍪✨ The digital advertising world is changing, and it's vital to stay ahead. At All Advertising, we're helping clients adapt their targeting strategies by leveraging alternative data sources. 📊🔍 Visit All Advertising Blog For More Tips Visit - https://lnkd.in/eckQBk5B #DigitalAdvertising #DataPrivacy #BusinessGrowth

We're exploring Privacy Sandbox in APAC next week with our expert panel, in association with IAB Tech Lab. Find out more and register: https://lnkd.in/edv6KxVw Some of the key topics we'll be discussing include: - The renewed focus on organic traffic, quality content, and genuine engagement in advertising - Future prospects of targeting in the context of returning to advertising fundamentals #apac #privacysandbox #webinar