Epsilon EMEA’s Post

🔔 Physical Retail: The New TV? 📺🏬 Andrew Lipsman, Independent Analyst & Consultant, presented a compelling vision for the future of advertising: Retail Media is set to become the new center of the advertising universe, overtaking linear TV in ad spend by next year. “Linear TV used to be the heart of culture, and naturally, that’s where the advertising dollars went,” Lipsman shared. But with the decline of linear TV, ad rates have surged without a clear alternative—until now. 💡 By 2028, retail media is projected to triple, reaching $129.9 billion. A major growth driver will be in-store retail media, which, despite being forecasted at a modest $1.1 billion in 2024, has massive untapped potential. However, while brands have embraced digital retail media, in-store retail media hasn’t yet become a priority. According to Lipsman, this presents a huge opportunity for those willing to invest. After all, the physical store environment reaches a larger audience than many top broadcast networks, and can even target the "unreachables" that TV now struggles to engage. 🔑 The future of retail media requires a full-funnel approach, blending dynamic, digital creative content with the physical point of sale. As digital screens and retail displays continue to evolve, the possibilities are endless! Are you ready for it? #RetailMedia #MarketingInnovation #FutureOfAdvertising #InStoreMedia #DigitalTransformation #RetailTech #CMO #AdSpend #MediaTrends

Financial services marketers face a tall task: They need to break out from a cluttered media landscape, adhere to privacy regulations and restrictions, and drive measurable actions — all while keeping up with evolving trends and shifting consumer behaviours in real-time. Scott Mitchell, Managing Director of Vistar Media Canada, provides a focused session on programmatic DOOH. Scott explores all of these things and more, including considerations for driving the business forward, learnings, and best practices as exemplified through a review of a specific financial case. https://lnkd.in/gM-btMDD

GLOBACOM advert executed by us this weekend and it continues through the month. It is important to remind prospects of the promotions you are running and the value that your brand offers. A reason to choose your brand in the midst of vast competition. Advertise in the cinemas and malls today with an extensive campaign. Keep the emails coming. We appreciate. #brands #branding #tech #telecom #promotions #brandloyalty #activation #nationwide #sales #target #profit #goals #vision #marketing #advertising

We're all set for Retail MediaX tomorrow and we can't wait to be part of the action! 🎉 It's going to be a day packed with insights, learnings and opportunities in the #retailmedia world. If you're attending, stop by and chat with David Slater about how Havas Market UK and our partner Mirakl can support your brand's success and help you navigate the new era of retail media together. 🤝💡 🚀 RetailX #retailmediax #retail #connectedcommerce

We're excited with our growth of our relationship with Inscape. Here's an additional article: https://lnkd.in/esiis-K7 Some key things to note: - Comscore uses Inscape's data in Comscore TV -- Comscore is the first MRC accredited Television Audience Measurement service that utilizes Smart TV data. - Comscore has a patent-pending method to deduplicate data from smart TVs and set-top boxes at the device level. More to come on the value of this capability!

ICYMI: Analysts vew DOOH and retail media networks among the most attractive ad tech subsectors for investors (Nasdaq): By Aron Bohlig, Uren Dhanani and Rohan Bhatia, ComCap. High demand for more privacy-centric advertising, increasing video and mobile-based advertising, and robust capabilities to support large-scale applications (from quicker turnaround in AI-driven content) is translating to larger consolidation within the sector, specifically focusing on rapidly growing subsectors such as ConnectedTV (CTV), Digital-Out-Of-Home advertising (DOOH), and […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Analysts vew DOOH and retail media networks among the most attractive ad tech subsectors for investors (Nasdaq): By Aron Bohlig, Uren Dhanani and Rohan Bhatia, ComCap. High demand for more privacy-centric advertising, increasing video and mobile-based advertising, and robust capabilities to support large-scale applications (from quicker turnaround in AI-driven content) is translating to larger consolidation within the sector, specifically focusing on rapidly growing subsectors such as ConnectedTV (CTV), Digital-Out-Of-Home advertising (DOOH), and […] #DOOH #digitalbillboards #digitalsignage

Analysts vew DOOH and retail media networks among the most attractive ad tech subsectors for investors (Nasdaq): By Aron Bohlig, Uren Dhanani and Rohan Bhatia, ComCap. High demand for more privacy-centric advertising, increasing video and mobile-based advertising, and robust capabilities to support large-scale applications (from quicker turnaround in AI-driven content) is translating to larger consolidation within the sector, specifically focusing on rapidly growing subsectors such as ConnectedTV (CTV), Digital-Out-Of-Home advertising (DOOH), and […] #DOOH #digitalbillboards #digitalsignage

Our CEO José Mora explains why this year is crucial for OOH: - Media owners are ready to try new tools. - Privacy regulations are clearer. - DOOH is booming; programmatic is now mainstream. - Data-driven campaigns are proven effective. Data Fusion is key, combining mobile and sensor data to overcome measurement challenges. How do you see OOH measurement evolving? Share your thoughts! 💡 #OOH #DOOH #DataFusion #Programmatic #AdTech

I recently read an insightful article on Retail Media Network and it got me thinking about the different businesses that could benefit from this new source of revenue. Of course, e-commerce and retail shops are the obvious ones, but what about other industries? Transportation companies, such as airlines and airports, with high footfall and a captive audience, have a significant amount of dwell time and a wealth of data that can be used to tailor promotional campaigns. Sports facilities are another industry that could potentially benefit from Retail Media Network. With large crowds attending games and events, there is a great opportunity for businesses to advertise their products and services. It's exciting to see how new technologies and platforms can open up new revenue streams for businesses. I am curious to know if there are any other industries that can leverage Retail Media Network to their advantage. Do you have any thoughts? #mckinsey #retailmedia #retailmedianetworks #airlines #airports #sports