Entrée Health’s Post

If you’re a marketer in the pharma space, you need to come to this event! Learn how to better engage HCPs through digital - with advice from three GPs.

Three doctors share winning digital communication strategies for pharmaceutical companies     Join us for this unique event co-partnered event with RoseRx on 1 Aug at 6pm in Sydney or virtually to hear a GP, a specialist and a doctor entrepreneur explain how to engage effectively with HCPs.    The doctors are Dr Marcel Knesl, Dr Joseph Santos and Dr Chase Feiger, M.D. Their fireside chat will explore how pharma marketers and sales teams can work with clinicians to drive market share and activate patients.    In addition, you will hear what doctors told Australian Doctor Group about digital overload and their communication needs.    Learn about cutting-edge sales strategies, HCP activation initiatives and find out how you can better equip doctors for the information-driven future of patient care.     What you’ll learn:  - How to reach high-value doctors that your reps never see  - How to increase sales with doctor-initiated engagement  - How to increase effectiveness with patient support solutions   🗓️ When: Thursday, August 1st, 6:00 pm - 8:00 pm AEST 📌 Where: Level 13, Tower 3, 300 Barangaroo Ave, Sydney + Online ⌛ RSVP (Sydney + Online): https://lnkd.in/gTMeEHgM #Pharma #DigitalMarketing #Healthcare #HealthcareConsumerisation #Webinar #Event #Sydney #HealthcareAgency #Sales 

Join our upcoming webinar: "From Insights to Impact: Uncover Powerful Patient & HCP Outcomes for Your Brand" on July 25th, 2024 at 12:00 pm EST. In this webinar, you'll learn: ➡️How to craft a winning USP that resonates with patients & healthcare professionals. ➡️Uncover the "so what" benefits that differentiate your brand. ➡️Pinpoint the rational benefits that set you apart from competitors. ➡️Develop a singular focus for maximum brand impact. ➡️Discover how to translate your unique differentiator into clear and compelling messaging. ️ Register now and secure your spot: https://lnkd.in/gri4dx6H #webinar #healthcaremarketing #healthcare #pharma #ZoomRx #biopharma #lifesciences #MarketResearch #pharmamarketresearch #biopharmamarketing #biopharmawebinar

🤔 Friday thoughts for Pharma, Healthcare Marketers and Medical affairs. Are your campaigns supporting HCPs or adding to their burnout and cognitive fatigue? - HCP burnout increased from 35% to 56% from 2019-2020 - 80% of HCPs reach cognitive fatigue in first 22 mins of looking at electronic health records - 30% of HCPs spend 20hrs a week on admin Look at the last email you sent, look at your latest website update, look at your e-detail 'slides'. Is this content relieving cognitive burden for HCPs or making it worse? Our job is to support HCPs with our products, let's not make their lives more difficult or waste their time. Brandcast Health, we are here to help you build authentic connections with HCPs through the design and delivery of relavent, valuable content. Thank you to Hicham Naim Pharm D MBA for the incredible insight during NEXT Pharma Summit CX in Vienna. You should all watch this presentation to if you want to feel inspired and walk in your customers' shoes. More data and references in the vid. 👉 For practical resources and insight into how you can do this through marketing and comms campaigns, check out https://lnkd.in/eYnJ_yHR and sign up for new resources as they drop. #medicalaffairs #healthcaremarketing #pharma #pharmamarketing #medicadevices #biotech #medcomms https://lnkd.in/eYM9GrJF

Success in digital biopharma strategy isn’t one size fits all. 🧩 In our webinar, we took a look at how businesses can get it right. Missed it? We’ve got you covered. ✔️ Listen to the recording as digital biopharma marketing experts Britt Reints | Crescendo Collective and Eryn Veronesi, MBA | Atypical Digital dive deep into the evolving digital biopharma landscape. From personalization and compliance to conversion metrics, you just may find some answers here. Watch webinar 👉 https://brnw.ch/21wJjca #magnoliadxp #pharma #biotech #HCPengagment #biopharma

Discover key strategies for HCP marketing success and KOL engagement to ensure your healthcare innovations thrive in a competitive market. https://bit.ly/48sNoaK #agile #HCPMarketing #KOLengagement #pharma #patientsfirst

📢 Upcoming Course: Understanding Pharma Market Access in the US (1 day) Understanding the dynamics of US pharma market access is crucial for all managers involved in achieving optimal market access in one of the world's largest healthcare markets. 🌎💊 Join our upcoming course for a comprehensive one-day programme designed to equip you with essential knowledge and insights. Learn from industry experts Dr. Nick Proctor and Louisa Oliver Byrne about: 🏥 The structure of US managed care systems 💼 The role of Medical and Pharmacy Benefit Managers 📜 The impact of recent reforms 👉 Don't miss this opportunity to gain valuable insights and enhance your expertise! #neverstoplearning #pharma #marketaccess Access Infinity --- ❓ Would you like to know more about this course? 💬 Like the post & write YES in the comments and I’ll send you the course brochure!

As medical information becomes more readily available online but fact-checking becomes less common, physicians face a critical question: where can they find trustworthy content amid the ever-growing online media landscape? A recent study by phamax Digital and G-Med demonstrates a shift in the way that physicians seek out medical information. Without vetting processes, unverified and misleading content prevails and the credibility of health-related information on general social media platforms becomes a pressing concern. In contrast, HCP-only networks, like G-Med, offer a community of verified healthcare professionals, ensuring professional, high-quality medical content and discussions. 📊 Key Findings: •51.2% of physicians express low confidence in general social media for medical information. •58.1% now prefer HCP-only digital networks for regular updates. •51.2% of physicians favor short-form articles and 39.5% prefer videos under 5 minutes, emphasizing the need for concise, engaging content that fits into busy schedules. •G-Med stands out with over 50% of physicians engaging daily and over 35% interacting monthly. In summary, while concerns remain about the credibility of generic social media platforms, physician-only networks like G-Med offer a trusted space for medical professionals to connect, learn, and collaborate. To learn more about these trends and how they can apply to the healthcare advertising world, check out our blog post on the study here: https://lnkd.in/d9D92prd #advertising #healthcare #medical #socialmedia

Discover key strategies for HCP marketing success and KOL engagement to ensure your healthcare innovations thrive in a competitive market. https://bit.ly/48sNoaK #agile #HCPMarketing #KOLengagement #pharma #patientsfirst

By empowering pharmacists with the right tools and strategic vision, we can transform healthcare. Tune in to Philippe de Kerillis, DO, FACOEP’s discussion with Digital Health Coalition, where he unpacks the evolving role of pharmacists in the healthcare sector, including exciting prospects for pharma in the healthcare marketing space. It encompasses education, guidance, innovation, and seizing opportunities! Learn more here: https://lnkd.in/eJ8T_-62   #PharmacyEvolution #HealthcareInsights