Energy BBDO’s Post

Ipsos Creative Excellence have a tonne of fresh insights on how social fits into your media ecosystem and all the common pitfalls that are a legacy of linear video film thinking. Get in touch for a private session for you and your marketing team. #Effectiveness #Ipsos #Social

💥 Brands NEED to keep up with the GEN Z Revolution 💡 In the fast-paced realm of digital marketing, staying ahead of the curve is paramount and Sabrina Bahsoon's case is an ideal proof for that. 🚀 Who is she? Sabrina has taken the digital world by storm, amassing more than 300k followers on TikTok in less than a month. Not only she was able to gain massive attention on the platform but she started a huge movement, the tube girl trend. What do brands can learn from this? --- 🔗 In today's landscape, Gen Z demands more than just a product; they crave authenticity, connection, and a shared experience. That's why Sabrina with her videos recorded on the London tube was the perfect match for many big companies. 🤳 Spotify, MAC Cosmetics, Hugo Boss...and many more literally run towards Sabrina to sign a deal. 📣 If you are a brand YOU need to keep up with trends in order to stay relevant to the eyes of your target audience. Being fast and adapting as soon as possibile to the viral wave of the moment can make the difference for your sales and positioning. Sabrina is just one example of the power of influencer marketing so stay tuned for more insights on how to navigate the ever-evolving TikTok marketing landscape 👉 Virginia T. #DigitalMarketing #tiktok #titktokbusiness #tiktokbrands #creatorseconomy #InfluencerMarketing #GenZ #SabrinaBahsoon #tubegirl #MarketingTrends #BrandRelevance --- Make content to impact the world 🌍

The influencer/brand fit has to be perfectly authentic. If it's not, it's obvious in the worst way and it won't sell. We see this WAY too often. 73% of Gen Z consumers and 68% of millennials look to creators to inform their purchase decisions, according to a study by Northwestern University. This is no surprise to the CMOs & marketing leads that I talk to and most brands have an influencer budget/department at this point, but the real question is, are they using creators in an authentic way or creating walking billboards? At LiveEQ, we create matches between our Creator Group & our clients resulting in 5x the conversion rates. It never feels fake because it's not. Authenticity is key to success. #equestrian #equestrianbusiness

From kickoff to crunch time, we handle it all! 🚀🤝 When partnering with the iconic Whataburger brand, we had to include their famous fries... and getting them from their location to the Big Game!🏆 We handle influencer management and collaborations so your brand can focus on scoring big wins! 💥 #dallasmarketing #marketingdallas #marketingdigital #contentcreation #contentmarketing #influencermarketing #eventmarketing #dallastx #ugc #content #influencermarketing

DTC Marketers / Influencer Marketers / Brand Founders.... Are you going to GROW Conference in Los Angeles on March 5th? We are building a completely free influencer offering for attendees who run a DTC / Ecom brands. DM or let me know below if you're going so we can set this up. (Sorry for the discretion on the offer, not ready to launch publicly yet) #DTC #ecommerce #GrowConference

DTC Marketers / Influencer Marketers / Brand Founders.... Are you going to GROW Conference in Los Angeles on March 5th? We are building a completely free influencer offering for attendees who run a DTC / Ecom brands. DM or let me know below if you're going so we can set this up. (Sorry for the discretion on the offer, not ready to launch publicly yet) #DTC #ecommerce #GrowConference

📚 3 Must-Reads on Marketing to Start Q4 Strong Q4 is primetime to reevaluate marketing strategies. Here are three of our most-read reports to help you understand and take action going into the new year. 👉 US digital ad spending has entered a phase of slower growth. But our forecasts show some industries bucking the trend: https://lnkd.in/eUch4myH 👉 A chaotic Q3 defined by strikes and subscription hikes changed the digital video landscape going forward: https://lnkd.in/eyxD4gX8 👉 Instagram is king in influencer strategies, but this overreliance could mean missed opportunities on TikTok and YouTube: https://lnkd.in/eGwk7Gv7 #marketing #advertising #forecast #digitalvideo #instagram #influencer #TikTok #YouTube

The Influencer Marketers Guide to the Modern Consumer

Ever wonder how to keep your branded shopping TikToks relevant? 🛍️ It's all about "moments, signals, and forces." TikTok's internal trend forecasting report on shopping demonstrates how creating trust and rapport happens with "TikTok Speeds of Culture," where moving from one phase to the next involves creating stronger bonds between creators and their audience. 1️⃣ Moments: "Creative prompts that quickly gain traction and buzz through high participation." 2️⃣ Signals: "An emerging user behavior or interest revealed through new content patterns." 3️⃣ Forces: "Enduring, large-scale behavioral transformations." The speed at which culture changes is necessary to form a connection between a brand and its audience, especially when considering how to reach potential newcomers. Trend reports like the one released by TikTok demonstrate the necessity of authenticity, friendliness, and human qualities needed to be displayed by retail brands and the influencers who promote them. And did you know? Our tagline is 'Branding at the Speed of Culture'. So, we totally get it. Hungry for more? See the report and learn more about trends online at TikTok's Creative Center. https://loom.ly/OmHRYpk 📸 TikTok --------------- #svanyc #mastersinbranding #tiktok #trendreport #creators #shoppingtrends