Energy BBDO’s Post

This year's conferences have made one thing clear: We’re in the midst of a technology revolution. Which is why we have spent the last 24 months advancing and integrating #GenAI into our processes. What does this mean for brand? Deeper insights, ignited creativity and streamlined workflows, laying the foundation for brands that resonate deeply with target audiences. 🔉 We have exciting AI news on the horizon—our naming process is about to get EVEN better! Stay tuned for updates coming soon. #branddesign #naming #brandnaming #branding #namedevelopment #pharmabranding #AddisonWhitney #SyneosHealth

You can't beat science | Science in Sport Group & M&C Saatchi London Introducing the groundbreaking campaign 'Unlock Your Potential with Science,' unveiled in the United Kingdom in April 2024. Developed by the esteemed M&C Saatchi Agency for the renowned brand Science in Sport, this campaign represents a synergy of innovation and expertise. Science in Sport partnered with M&C Saatchi to craft a brand narrative that resonates with endurance sports enthusiasts. Through meticulous market analysis and focus group studies, M&C Saatchi uncovered a key insight: athletes are fueled by the pursuit of personal bests. Armed with this knowledge, M&C Saatchi conceptualized the brand platform 'You Can't Beat Science,' positioning Science in Sport as the ultimate ally for athletes striving for excellence. This campaign ingeniously juxtaposes the notion of superstition in sports with the unwavering reliability of science-backed solutions. Captured in a striking monochromatic image of marathon runners, the slogan "LUCKY PANTS ARE JUST PANTS" dismisses the role of luck, underscoring the significance of performance rooted in scientific precision. The accompanying narrative reinforces the message that no amount of luck can rival the concrete performance enhancements offered by Science in Sport's products, echoing the resounding tagline "YOU CAN'T BEAT SCIENCE." By leveraging this strategy, the campaign precisely targets athletes seeking credible and tangible advancements in their training and performance regimen. Analyzing this campaign, we witness a masterful blend of strategic insight, creative execution, and brand authenticity. Through the lens of data-driven market research, M&C Saatchi has effectively distilled the essence of Science in Sport's value proposition, delivering a compelling narrative that resonates with the target audience. #marketinganalysis #advertisinginsights #scienceinsport #mcsaatchi #brandingstrategy #socialmediamarketing #branding #marketingagency #socialmediamarketingagency #socialmediamarketingpoland #krakowsocialmediamarketing #marketinginspiration #connections #community #letsconnect #performanceenhancement #endurancesports #dataanalysis

Great to be at Cannes Lions International Festival of Creativity last week. If you missed it, one of the most inspiring speech was Mark Ritson finally in front a nemesis audience. Here is the link to the webinar : https://lnkd.in/eU8qJv7w Enjoy the no-nonsense Mark Ritson style reminding all of us marketers that : 1) #creativity cannot lift all the weight by itself 2) a robust strategy, a sharp 1 page #brandpositioning, a superior Product and Distinctive Brand Assets are actually making a difference. #TeamMark

Visual brilliance isn't just about aesthetics; it's about creating connections, driving engagement, and ultimately, influencing action. In the competitive world of pharmaceuticals, where conveying complex information is paramount, visuals serve as powerful tools to simplify concepts, evoke emotions, and leave a lasting impression on your audience. Together, let's unleash the power of visual brilliance and make a meaningful impact in the industry. Choose excellence, choose Creative Duo. #advertisingagency #advertisingandmarketing #marketingstrategy #brandcommunication #medicalcontent #creativeagency #videoproduction #graphicdesign #corporategiftingsolutions #corporateeventplanner

The climate crisis is top of mind for many, but most people feel powerless when it comes to doing something meaningful to impact climate change. This is particularly true among younger generations consumed with eco-anxiety. But, what if brand marketers had the power to take action today to deliver sustainable ad campaigns that also deliver better results? Marketers at Sanofi, Mastercard, and more have already started. And, Scope3 Co-Founder Anne Coghlan will take the stage at OMR next week to share how exactly they are doing it. #sustainableads #greenmedia #digitalmedia #marketing #adtech Find more details about the session here: https://lnkd.in/eYZADpsS

Aesop has a different path of brand building: it rarely establishes brand awareness through overwhelming advertising and slogans, and hardly does big brand marketing actions. The vast majority of consumer communication is transmitted through content, services, products and offline experience. In fact, this way of branding is more "expensive" and time-consuming. But once established, the goodwill and trust between customers will be stronger. On April 6, 2023, the largest acquisition in the history of the L 'Oreal Group was finalized, why Aesop? Check out this video and maybe you'll have an answer.⬇️ #Aesop #LOreal #BeautyIndustry #Fragrance 

Are you ready to take your strategic thinking to new heights? 🏔 Join us at the CMDC MEDIA SUMMIT on April 24th for a Strategy Masterclass led by industry experts Sarah Thompson from Dentsu and Alessia Grosso from Havas Media. In this immersive workshop, we will focus on the science of curiosity, allowing you to break free from traditional thinking and unleash your creativity. Discover how to think expansively, innovate boldly, and push the boundaries of your mindset to reignite your passion for the media craft. #medialeaders #InvestinCanada #Strategy

Reflecting on Cannes Lions International Festival of Creativity 2024: Here’s what we’re implementing into our strategy at Juice. 1. The power of creativity. Creativity extends beyond the creative idea and the ad campaign itself. The creative approach to how these ideas were brought to life through innovative media distribution in addition to traditional channels was energizing. 2. Focusing on sustainability. Building a creative and media approach that allows for sustained growth is critical. 3. Accelerating through digital transformation. Any channel can now be a lead channel. Great campaigns can start on social and end in a Super Bowl commercial activation. 4. Emphasizing diversity, equity, and inclusion. It's simple. Diversity drives better outcomes in every possible way. What are you adding to your strategy post-Cannes? 👇 #CannesLions2024 #JuiceMedia

Active engagement drives desired behavior. When HCPs and patients are ushered into a compelling, audiovisual brand world and given the freedom to choose their own adventure, they’ll naturally be more invested in the experience. Link to the full blog in the comments!⬇️ #digitalexperiences #healthcaremarketing

I must shout out a few of the best #campaigns selected here by editors at The Drum. ⭐ For bold strategy – ‘Heinz Ketchup Fraud’ by Rethink for Kraft Heinz North America The art direction of ketchup-switching scenes in cafes and restaurants alongside the tagline “Even when it isn’t Heinz it has to be Heinz” is brilliant. ⭐ For feel-good impact – ‘Jingle Therapy’ by VMLY&R Commerce for SBS & Asociación de Alzheimer de Puerto Rico Music is such an evocative milestone in people's lives, even when it's secondary to the product on sale. With VMLY&R Commerce's help, the Spanish Broadcasting System (SBS) turned their 80-year archive of famous #jingles into a form of non-pharmacological therapy for Alzheimer's patients in Puerto Rico. Less than two months post-launch, more than 600 patients had been reached. I felt this one. ⭐ For tone and wit – ‘Reason to Fly’ by Adylic, Talon, MG OMD & Uncommon for British Airways The format of these text-based #OOH ads was deadly effective and often very amusing. Acknowledging a variety of reasons that Brits might need to get away. Whether simple and direct ("Business. Leisure. Mischief.") or more vivid ("Business. Leisure. Out-tanned by a goth.") we could relate and quickly began to fill in our own. The connected campaign featuring funny passport photos is also a winner. ⭐ For scale and spectacle – ‘The Spillway’ by Sky Media, Accenture Song, Dentsu X and The Story for Range Rover British racing driver Jessica Hawkins gives the new Range Rover Sport a proper off-road test by trying to scale Europe’s largest dam, the Kárahnjúkar Spillway, in eastern Iceland. And of course, the whole thing unfolds with the death-defying grandeur of a big-budget action film. https://lnkd.in/eBkrRCHd Got a favourite they missed out? #heinz #rangeroversport #alzheimerawareness #britishairways #bestof2023