Endear’s Post

Cline's thought-provoking words shed light on the importance of prioritizing quality and innovation in consumer choices. As we navigate the world of production and consumption, let's strive for a future where value and creativity take center stage. Take the time today to rethink our priorities and champion brands that prioritize craftsmanship and creativity. 💼✨ #QualityOverQuantity #InnovationMatters #SupportLocalProduction

The legibility and readability of labels are crucial for consumer safety as they offer vital information about the product. Clear labeling enables consumers to make informed choices and fosters trust in the marketplace. https://lnkd.in/gMbQUNRb #zllabel #label #productlabel #brand #packaging #manufacturer #sticker #customlabel 

Our Executive Creative & Strategy Director, Howard Wright, shares his expert insights on the latest own-brand trends shaping the industry in 2024. Dive into the future of branding with Howard's analysis featured in The Grocer. Howard provides a comprehensive view of the evolving landscape of private brand innovation, highlighting the current emphasis on delivering value while maintaining consumer excitement. His commentary explores the delicate balance between offering competitive pricing and captivating product experiences. Read the full article here... #BrandingTrends #IndustryInsights #EquatorDesign #PrivateBrand #OwnBrand #CreativeDirectorInsights #Branding #Packaging #StrategicBrandDesign #Retail #Grocery #Supermarkets

Think identifying real consumer tensions in product development is easy? Think again. 2% of all products were new in 2022 down from 5% in 2019 pre-Covid. Covid really shrank the retailers perspective on selection so NEW has been scrutinized now more than ever. If you want your product to get on shelf and let alone stay on shelf, it might be time to review the way you approach innovation. If you are in a Marketing, Innovation or Product Development role and interested in what is working and what is not, feel free to reach out for a chat with me or one of my team about what we are seeing. We have answer as to why our last new product roll-out nationally across major chains. Fixing problems, for example, like watered down concept testing research that is not helping. Real tensions and choice-based market modeling of consumer decisions is key part of our success. Now, January 2024 is the time to get an outside assessment and fix innovation problems. Best regards, Gus Valen

In this case study, we examine Chobani Fit's packaging refresh aimed at attracting new users and enhancing communication of its functional benefits. Learn more here: https://hubs.ly/Q02vp8r60 #insights #insightsindustry #marketresearch #casestudy #packdesign #packaging #wearebehaviorally #behaviorallyinc

In case you missed it, you can still watch the recording of last week's webinar we hosted with Bulkitrade, Inc, "Building Brand Loyalty Through Supply Chain Transparency." Lots of good insights on consumer expectations around brand transparency, and ways to achieve supply chain visibility. Check it out! #supplychaintransparency #traceability #consciousconsumers

Selecting the perfect flexible packaging is crucial. From attracting attention at retail to safeguarding your products, flawless performance is a must. Discover why Taylor Prime Labels and Packaging is your ultimate flex pack partner 👇 #packagingpartner #flexiblepackaging #packaging

With crossover products gaining shelf space, more guidance is emerging from trade associations and states to steer how brands, retailers and regulators define and treat these offerings. https://lnkd.in/gNCsEebV

Post 5 Echoes of Progress, 2023's Quick Glances and Highlights. In continuation of the glimpses of our 2023 project The concept aimed to introduce a hassle-free and user-friendly automatic cigarette pack dispensing machine, eliminating the need for traditional manual transactions in Hyper and Supermarkets. This innovative solution was designed to streamline the shopping experience, allowing customers to swiftly access their desired products without enduring lengthy queues. The proposal emphasized the creation of compact, aesthetically pleasing, and easy-to-use dispensing units, enhancing the overall convenience for shoppers. With careful planning and execution, we successfully deployed 160 units across the nation, revolutionizing the way customers interact with and purchase cigarette packs in retail settings. #UserFriendlyTechnology #SmartRetailSolutions #CompactDesign #RetailInnovation2023

How to price your product ethically 1. Creativity in Pricing: Companies like Meny and Hyundai have demonstrated creative pricing strategies to address consumer needs while mitigating negative social consequences. Meny priced hand sanitizer at normal rates for one bottle and $10 for each additional bottle, discouraging hoarding while maintaining accessibility. Hyundai offered a car-return guarantee during the Great Recession, addressing job security concerns for customers. 2. Compromise and Communication: When creative pricing options are limited, companies should be willing to compromise profitability to avoid negative social impacts. For example, Uber faced consumer outrage over surge pricing but worked with regulators to cap prices during emergencies. Clear communication with stakeholders, such as informing consumers about surge pricing and donating commissions during crises, helps build trust and mitigate negative reactions. 3. Incorporate Ethical Deliberation into Pricing: Organizations should integrate ethical considerations into pricing deliberations, leveraging data, AI, and analytics for pro-social outcomes. For instance, grocers can use analytics to incentivize healthier food purchases, while insurers can use policyholder data to promote safer behaviors. Online retailers can inform customers about excessive prices for essential goods, demonstrating a commitment to customer welfare. #prices #ethical #productdevelopment #productgrowth #pricetransparency #pricemanagement #marketing