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Mimaki MicroFactory Roadshow, Los Angeles, 6th December 2023 | Let's recap our inaugural MicroFactory event. 🔥 Event “driven by conversations, not presentations” One of the main reasons we’re so excited to attend this one-day event, is the innovative format, which marks the start of Mimaki’s “non-conventional” MicroFactory Roadshow. 🗣 Ken VanHorn, Sr. Vice President at Mimaki USA, said: “The Mimaki Roadshow is an expansion on our learnings from the past few years and a response to what many have expressed about the conventional print shows. “Tradeshows have their place, but attending one is expensive and typically is more involved than just a day’s commitment for your staff. So, how can we take that and make it segment-focused, both business and creatively relevant, hyper-engaging, and locally accessible?” “Conventional, to me, means it is the same as it has always been. Old-fashioned. Tired. Non-engaging. Our customers aren’t conventional. They don’t need a conventional show floor experience. Delivering value-added solutions, that’s what we’re about.” Ken continued: “It’s a deep dive into the expanding world of concept to print that’s driven by conversations and not presentations. 👕 Personalised fashion to experience significant growth With data showing that a fifth of consumers are willing to pay 20% more for a personalised product, the rise in personalised fashion (from t-shirts, to hoodies, tote bags, towels and everything in between) is proving to be a profitable revenue stream. According to Industry Research’s report “Custom Clothing Market 2023-2031”, the custom clothing market is forecast to be the fastest-growing industry by 2030. With the market valued at $49706.47 million in 2022, it’s expected to expand at a CAGR of 9.58% during the forecast period, reaching $86076.11 million by 2028. #mimaki #mimakimicrofactory #events #openhouse #print #printopenhouse

Mimaki Road Show

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