Emma Harman’s Post

🏈🔍 Creativity + Empathy = Touchdown! The Super Bowl may be over, but now it’s time to dive deep into Ipsos' findings on the secret sauce of effective ads – a balance between unique, buzzworthy creative experiences and empathy – and lessons learned from Taylor Swift. #Empathy #Advertising #Marketing #TaylorSwift

🏈🔍 Creativity + Empathy = Touchdown! The Super Bowl may be over, but now it’s time to dive deep into Ipsos' findings on the secret sauce of effective ads – a balance between unique, buzzworthy creative experiences and empathy – and lessons learned from Taylor Swift. #Empathy #Advertising #Marketing #TaylorSwift

While delivering flyers has its place in any political campaign, relying too heavily on this method can be an expensive mistake. A more effective approach is to focus strongly on your digital spend, using flyers to supplement your online efforts. Digital platforms offer a wider reach and greater flexibility, ensuring your message gets to the right audience more efficiently and cost-effectively. Learn more by going to buff.ly/3Siv6Tf today. #DigitalCampaigning #EffectiveStrategies #OvertonSolutions

🌟 Unlocking the Magic of Interest in Advertising: A Howard Luck Gossage Perspective 🌟 In the words of adland legend Howard Luck Gossage... "People watch what is interesting, and sometimes it's advertising." This timeless insight is a reminder that at the heart of successful advertising lies not just a product or a service, but a captivating story. Gossage's words are testament to the power of human narrative. By focusing on what interests our audience, we turn passive viewers into active engaged customers. It's not just about selling a product; it's about starting a conversation, building a community, and creating a lasting impact. #AdvertisingWisdom #HowardGossage #MarketingStrategy #CreativeStorytelling #EngagingContent #behaviouralscience

🍂 Happy First Day of Fall! 🍁 As the season changes, so do consumer behaviors. Now’s the perfect time to refresh your advertising strategy and connect with audiences as they gear up for the holidays! #FirstDayOfFall #Advertising #SeasonalStrategy #FallMarketing

💡 Following last month’s Super Bowl, brands are stepping back to ask themselves how they could garner the degree of affection and mental presence Taylor Swift commands around the world. Ipsos insights address this question and more. Don’t miss! 🏈 #Empathy #Advertising #Marketing #TaylorSwift

💡 Following last month’s Super Bowl, brands are stepping back to ask themselves how they could garner the degree of affection and mental presence Taylor Swift commands around the world. Ipsos insights address this question and more. Don’t miss! 🏈 #Empathy #Advertising #Marketing #TaylorSwift

💡 Following last month’s Super Bowl, brands are stepping back to ask themselves how they could garner the degree of affection and mental presence Taylor Swift commands around the world. Ipsos insights address this question and more. Don’t miss! 🏈 #Empathy #Advertising #Marketing #TaylorSwift

The advertising landscape is crowded. Know how you can get your campaigns and ads to be seen by the right audiences. Find out how at http://nlsn.co/6041j8qTB.

When discussing advertising to Gen Z audiences, Ben Harms puts it well: "The prime way to reach young consumers is simple: put your ear to the ground, and listen". Gen Z has grown up in a world of advertising saturation. As a result, the generation has one of the lowest amounts of trust reported in advertising compared to older generations. . #brayandco #genz #marketing #advertising