Emmanuel Tekila’s Post

Podcasting is a game-changer for brand storytelling. Learn this from the "Yukon, North of Ordinary" podcast which which amplifies its brand with unique stories of Canada’s rugged northern territory. This complements the magazine of the same name and reaches brand new untapped audiences. In this episode of our Award Winners podcast, marketer Karen McColl, a seasoned media pro with expertise in both print and broadcast, shares how the podcast has driven brand awareness, connected with unexpected listeners, and leveraged existing resources. If you’re a marketer looking to expand your brand’s reach and tell compelling stories, this is a must-listen. Key Takeaways: Combining print and podcasting for maximum impact Using existing topics and guests to create compelling content How podcasting can expand your audience Streamlining production with a helping hand Knowing your podcast’s purpose to drive engagement Find it now by searching DustPod Award Winners on Apple, Spotify or Youtube. Link also in the comments!

Podcasting is a game-changer for brand storytelling. Learn this from the "Yukon, North of Ordinary" podcast which which amplifies its brand with unique stories of Canada’s rugged northern territory. This complements the magazine of the same name and reaches brand new untapped audiences. In this episode of our Award Winners podcast, marketer Karen McColl, a seasoned media pro with expertise in both print and broadcast, shares how the podcast has driven brand awareness, connected with unexpected listeners, and leveraged existing resources. If you’re a marketer looking to expand your brand’s reach and tell compelling stories, this is a must-listen. Key Takeaways: Combining print and podcasting for maximum impact Using existing topics and guests to create compelling content How podcasting can expand your audience Streamlining production with a helping hand Knowing your podcast’s purpose to drive engagement Find it now by searching DustPod Award Winners on Apple, Spotify or Youtube. Link also in the comments!

🎙️ Brand Storytelling: Engage Your Audience with Podcasts Podcasts provide an intimate and immersive experience, perfect for brand storytelling. Discover how to create engaging content that aligns with your brand values and mission. Check out our guide featuring the success of "Nice Genes!" by Genome BC. https://lnkd.in/dVPTWpqf #BrandStorytelling #ContentMarketing #Podcasts

I believe that it is a marketing sin to under-utilize content, especially when it starts with such a rich source as a video podcast. This is a platform that's proving to be a game changer for enhancing business digital presence. My team and I have developed a unique approach to video podcasting. This approach allows us to transform a single episode into multiple pieces of engaging content that attract attention for months. Long beyond an episode release. This provides a significant competitive advantage that allows businesses to punch above their weight and marketing budget. Our strategy revolves around producing three key types of content from one video podcast episode: audio, website text, and video clips. In the article linked below, I'll share our strategy that paves the way for businesses to create a variety of content from a single source, ensuring they achieve maximum exposure and engagement. In addition to the blueprint in the article, you'll learn about: 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: We convert one video podcast into several engaging pieces of content. Audio Utilization: We repurpose audio content from the podcast into RSS feeds and audiograms to extend our reach. 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: We use each podcast episode to create a dedicated, content-rich webpage. 𝗩𝗶𝗱𝗲𝗼 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: We break down video content into various formats, from complete episodes to social media clips and advertising segments. 𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗶𝗻𝗴 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀: This method enhances brand exposure, engagement, and visibility across the digital landscape. Let's talk if you'd like to create a full content production strategy for your brand.

The storytelling agency B-reel AS becomes a Narify-partner. 🌟- The tool will make it easier for teams to collaborate on stories that resonate, says Daniel Mohn-Reinaas from B-reel. 🎯   - While also providing structure and a framework to build credibility and visibility over time, he adds. 🙌   B-reel is Norway’s first storytelling agency, based in Lillestrøm. They specialize in strategic storytelling, video and podcast production, as well as training and workshops.   They help businesses across the country discover, craft, and share their stories. B-reel is renowned for their ability to engage and empower their clients. 🚀   –  Many companies struggle to harness the potential of LinkedIn, says Mohn-Reinaas.   –  The tool simply simplifies storytelling on LinkedIn and helps businesses succeed with organic content, which, after all, is free, Mohn-Reinaas adds with a twinkle in his eye.   Curious about what you and B-reel can achieve together? Check out where to find your nearest Narify partner in the carousel below. 👇

After recording this episode, I’ve been applying Linda M.'s copywriting advice to my website, and the transformation is undeniable—it’s making a real impact. In the latest episode of Sweat, Strategy, and Success, Linda provides exclusive insight into how she develops copywriting that has brought in figures like a 60% increase in sales through conversion copy. Learn from this expert on: - The 5 criteria for creating a value proposition - Why having a value proposition is so important - How to differentiate yourself from competitors - The importance of creating copy that sounds like you - The difference between content writing and copywriting (and why should you be doing both) - How to create copy that converts! I had an incredible time recording this podcast with Linda! Business owners and marketers are sure to walk away with game-changing insights and valuable strategies. Listen to it on your favorite podcast platforms today ➡️ https://lnkd.in/g6QtBrzt

Have an hour-long webinar, podcast, or video packed with valuable insights, but no time to turn it into shareable content? That’s where 𝗧𝗮𝘀𝗸𝗗𝗿𝗶𝘃𝗲 steps in to help you repurpose like a pro! Here’s how we turn 𝗼𝗻𝗲 𝗵𝗼𝘂𝗿 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 into a 𝗺𝘂𝗹𝘁𝗶-𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 machine: 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗖𝗹𝗶𝗽𝘀 𝗳𝗼𝗿 𝗘𝘃𝗲𝗿𝘆 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺: From that single hour, we create 15 short, attention-grabbing clips optimized for LinkedIn, Instagram Reels, YouTube Shorts, and TikTok. Each clip is crafted to keep your brand visible, relevant, and engaging. 𝗪𝗿𝗶𝘁𝘁𝗲𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁, 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗚𝗼: Prefer written posts or blog articles? We’ll transform your long-form content into LinkedIn posts, articles, or even a full blog post, so you can keep sharing valuable insights without extra effort. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗣𝗼𝘀𝘁𝗶𝗻𝗴, 𝗠𝗶𝗻𝗶𝗺𝗮𝗹 𝗘𝗳𝗳𝗼𝗿𝘁: With fresh content rolling out each week, you maintain a steady presence across platforms without the pressure of constant content creation. This approach keeps your key messages in front of your audience, making your expertise unforgettable. Repurposing content is a powerful strategy to expand your reach and maximize every piece of content you create. Ready to start? 𝗕𝗼𝗼𝗸 𝗮 𝗰𝗮𝗹𝗹 𝘄𝗶𝘁𝗵 𝘂𝘀! 💬

Get ready for an inspiring journey into the art of storytelling with our special guest, Kabrina Ashley. In this episode, we dive deep into how storytelling can transform your personal and professional life. Kabrina shares her wealth of knowledge on connecting through stories, whether in business, leadership, or everyday encounters. Episode Highlights: The Power of Authenticity: Learn how to use genuine, relatable stories to build trust and connect on a human level. From Disney to Corporate Training: Discover Kabrina's unique journey from aspiring Disney CEO to becoming a sought-after corporate trainer and storytelling expert. Practical Storytelling Tips: Kabrina Ashley provides actionable advice on creating compelling content, engaging your audience, and enhancing your personal brand. Key Takeaways: Human Connection: Authentic stories resonate more deeply than any "bro marketing" tactics. Aim to connect human-to-human. Everyday Stories: The small moments in life can be powerful storytelling tools. Keep a story library to capture and utilize these moments. Personal Branding: Use platforms like LinkedIn to share your stories, engage with others, and build your professional network. About Our Guest: Kabrina Ashley Kabrina Ashley is a dynamic speaker, corporate trainer, and storytelling expert. With a background that includes corporate training at Disney and a double major in Business and Communications, Kabrina has crafted a career helping professionals and businesses tell their stories more effectively. She specializes in creating content that connects and converts, offering courses and workshops through her platform, Mic Drop Message. Kabrina is also the host of the Top Shelf Creator podcast, where she explores the creator economy and provides invaluable insights for entrepreneurs and influencers. For more about Kabrina and her work, you can do so here: Kabrina Ashley's Website Mic Drop Message - Free Course Kabrina Ashley on LinkedIn Top Shelf Creator Podcast ·        email - [email protected] Connect with the NERDS: Email: [email protected] Facebook: Learning Nerds Instagram: @FabLearningNerds Website: www.thelearningnerds.com   Don't forget to Like, Subscribe, and Share the episode! Leave us a review on Spotify or iTunes; we'd love to hear from you. 🎧 Listen to the episode on Spotify, Apple Podcasts, Hashtags: #Storytelling #Leadership #PersonalBranding #CorporateTraining #Authenticity #MarketingTips #ProfessionalGrowth #DisneyJourney #BusinessSuccess #FabulousLearningNerds https://lnkd.in/g2YrXtda

I may have revealed my ENTIRE content strategy and philosophy in this podcast. For free. In October 2023, Neal Moore invited me as one of his guests for Moore's Lore Media | Content Strategy & Storytelling Solutions’ The Business of Storytelling podcast. In it, he asked a host of questions pertaining to content strategy, social media management, and how to effectively tell stories. Today, listening back to the podcast, I note a certain lilt to my voice — an excitement which even I can sense is palpable. It’s an important observation because a few days ago, I was told to tell a workshop participant what I do that makes me feel most alive. “I love telling people how I create stories and manage content.” This podcast is exemplary of that. If I were to review my performance in this episode, I dare say I was fluent, excited, vulnerable, and extremely lucid. One of my favourite quotes (of mine, lol) was “It’s a very old-fashioned way to think that all roads lead back to the website.” I say this in response to how publications should not be simply copy and pasting the same type of content across all the social media platforms they own and praying that one would stick. It’s lazy, it’s pointless, and it’s a huge waste of time. It’s even more ridiculous to think that your follower on IG would deign to visit your website just because you indicate to read more in the link in bio. It’s unnatural behaviour in the same way that you won’t do that either unless you’re really, really, moved to. And how many IG accounts you know can do that? So do have a listen (at speed 1.2x please) on your way to work this morning as I lay bare my complete philosophy of content and the magic that we so often miss because we’re constantly chasing for vanity metrics. #contentmarketing #contentstrategy #storytelling #TBOS

Zat Astha, Editor-in-Chief of The Peak Singapore, spilled the tea 🍵 about their entire content strategy. 🤫 Want to be in on the secrets to impactful storytelling? Catch this episode of The Business of Storytelling now! Free in all your favorite places. 💥 https://lnkd.in/gU7GczbB #TBOS #TheBizofStorytellingbyMLM #contentstrategy #storytelling #podcast #businesspodcast #socialmediamarketing #digitalmarketing