Emirates’ Post

The court and in the stands… build the story… The key issue is to find a starting point, to be confused between being distinctive to segment target and in the same way to align with the rest of the industry. Sponsorship is creating meaningful differences that underpin brand’s competitive advantage and build the story... #Tennis #Sport #Sponsorship #Partnership #Tourism #Luxury https://lnkd.in/dxYGCjvx

Euro 2024 favourites: Best odds on nation to win European Championships in Germany Who are the Euro 2024 favourites to win? We look at the best odds for England, France, Spain and every other side heading to Germany

How to watch Paris 2024 Olympics live in Australia

Mativo’s Paris Chronicles: Why Stade de France is Historic for Kipchoge and Zidane The Paris Olympic Games’ athletics programme rolled off properly on Friday, with track events sparking a buzz of excitement, especially for Kenyans who are aware the sport is always the… #Mativo #Paris #StadeDeFrance #Zidane >>> Read more

Here's a factual point of view that won't be popular in Singapore, Max Maeder is a loser: "Singapore kitefoiler Max Maeder wins Olympic bronze on National Day". There have already been and will continue to be posts on social media and in various Singapore media outlets from ST to CNA saying that our kite foiler, Max Maeder, is a "winner" even though he came 3rd and that we should celebrate this! FACT Check! Nope. He can't be a winner if he came third. Third by definition is not only not a winner but not even a runner up! He's a loser. Do you think Max is calling himself a winner today? If he had self respect and ambition then the answer would be no. Why do we celerate coming 3rd? Is that all that we're good for? 3rd? How many footballers who come 2nd in the league or lose a cup final call themselves winners? None. They know the score. They are losers. They are not winners. There can only be one winner and that was not Max. Next will be the posts that say, "wasn't it amazing for a small country to get bronze", um, no. We offer the 2nd most amount of $ for winning medals of all 200 odd countries at the Olympics. We throw money from the likes of the sycophantic DBS to individuals like Max and previously Schooling, rather than our beleaguered football team, which you will note DBS don't go anywhere near! They know a lost cause when they see one! So it's curious that they will undoubtedly be placing adverts with Max in them as part of their sponsorship saying that he's a winner, when he's not. He is a World Champion and should be applauded as such and he will definitely be an Olympic Champion in the future BUT he is not an Olympic champion today. It's just woke and wrong to say otherwise. Just particpating is not good enough. Winning is all the counts. No one remembers losers, only winners. Hong Kong for example has two gold medalists. They're not mentioning their bronze ones, of which they have double ours, only the winners, their Olympic Champions. So let's not celebrate people losing and let's go for gold and maybe send more than 23 athletes to the games next time? What do you think? Is Max a winner for you or will you agree with me that factually he is in fact a loser and we should face that and not try and cover it up and PR it to say otherwise?

Asia Rugby announced on the eve of the second Asia Rugby Sevens Series 2024 leg that leading airline Emirates has signed on to be the title sponsor for all Asia Rugby competitions in a three-year deal. ➡ Three-year deal but the value of the partnership is not confirmed. ➡ Title sponsor covers 21 Asia Rugby competitions and tournaments ➡ Includes Asia Rugby Men’s and Women’s Championships & Asia Rugby Sevens Series and age-grade competitions. ➡ Airline’s ‘Fly Better’ branding will appear on match official jerseys, match balls, support staff bibs, post pads, and stadium branding. The deal comes the same week as Singapore Airlines signed as the Official Airline Partner with Harlequins, while Cathay Pacific is a long-standing partner of Cathay/HSBC Hong Kong Sevens #CommercialDeals #Rugbysponsor #AsiaRugby #Emirates #TitleSponsor #RugbyUnion #RugbyAsia247 #RugbyDeals https://lnkd.in/gpY2UKUh

Short term gain for long term risk is always a tricky one. That's the situation facing Euroleague Basketball is it considers a potentially lucrative offer from Abu Dhabi to host its showpiece event, the Euroleague Final Four. In my latest column, I examine why the short term positives are heavily outweighed by the long term consequences and missed opportunities that would come with such a move. Check it out here: #basketball #sports #sportsbusiness

What's the point in having 20 years of business journalism experience if you can't apply it to other fields I cover. Check out this piece I put together on why a short-term financial boost can often prove costly #business #analysis

Just like that, we're on to 2025. It's a privilege to play a small part in such an iconic event. The demand we see during the ballot is a fantastic reminder of the impact of The Championships, as we continue to find new ways to expand our reach and engage our existing audiences. A few personal highlights from 2024, as we look on to 2025: - The Wimbledon 2024 App received an average of 4.9 in reviews on app stores during The Championships. - Following a homepage redesign, there was a 70 per cent increase in video views and a 79 per cent increase in articles read on wimbledon.com and mobile apps.  - Ticket Resale moved online, modernising a iconic part of the Wimbledon experience which supports the Wimbledon Foundation and meaning guests could enjoy their day while queuing. - Through vertical video components, we were able to offer richer, more engaging and interactive experiences on our Digital Platforms. - We launched our first ever esports tournament: the Wimbledon eChamps presented by American Express on TopSpin 2k25. - Significant improvements to WimbleWorld on Roblox, resulted in over two million plays so far in 2024. More stats on 2024 available here: https://lnkd.in/ebZgq4y3

Men’s Water Polo World Championships in Doha DAY 1 saw some interesting results. The 2024 competition promises to be a cracker. Make sure you watch as many games as you can today. For us Saffas, get ready to dive into the thrilling world of South Africa versus Australia Water Polo. The only showdown between these powerhouses where South Africa came out on top dates all the way back to the 1960 Olympic Games. Let's rewind the clock and unearth some hidden gems from that legendary clash. Ever heard of Wally Voges? Wally was a rock-solid pillar of South African Water Polo for many years, quietly shaping the game behind the scenes. And how about Leon Nahon? You might not recognize the name, but rumour has it, he's the old man of none other than Mike Nahon, keeping the family legacy alive and kicking! Back in '60, these rising stars helped South Africa secure a jaw-dropping 3-2 victory over Australia. But since then, the Aussies have had the upper hand in our encounters. Can the 2024 squad flip the script? Tune in today at 11:30 AM, South African time to witness the drama unfold! Check out some past results while you're at it: 2022 World Champs : Australia 19 - South Africa 4 2019 World League : Australia 19 - South Africa 6 2015 World Champs : Australia 17 - South Africa 1 2010 World League : Australia 19 - South Africa 4 2009 World League : Australia 13 - South Africa 4