EMARKETER’s Post

This is where viewers are seeing the most ads on CTV in the U.S. and Europe. Linear TV ad spend still tops that of connected TV, but ad views on CTV have grown substantially since 2022, and with this expanding device opportunity, advertisers are adjusting budgets to increase their CTV spend. Learn about the growth of CTV with more insights and trends in our latest Video Marketplace Report: https://bit.ly/4dOTFle #CTV #FreeWheelVMR #TVAdvertising

Did you know that #CTV global screen ad revenue is skyrocketing to new heights? 🚀 Connected TV is shaking up the industry, & this is just the beginning. In less than four years, CTV is projected to capture one-third of global screen ad revenue, presenting a golden opportunity for #publishers to explore this trend & achieve remarkable results. Ready to press play for Contextual TV?: https://hubs.li/Q02rhtVN0 #ContextualTV #ContextualAdvertising #PressPlayForContextualTV

One key advantage of addressable TV via Effectv is the ability to leverage Comcast data to achieve audience match rates of around 95% compared to CTV's 60% average. Check out Pooja Midha's interview with Beet.TV to learn more. #EffectvEmp https://bit.ly/3XUXMpN

One key advantage of addressable TV via Effectv is the ability to leverage Comcast data to achieve audience match rates of around 95% compared to CTV's 60% average. Check out Pooja Midha's interview with Beet.TV to learn more. #EffectvEmp https://bit.ly/3BvqDIu

One key advantage of addressable TV via Effectv is the ability to leverage Comcast data to achieve audience match rates of around 95% compared to CTV's 60% average. Check out Pooja Midha's interview with Beet.TV to learn more. #EffectvEmp https://bit.ly/47D4LXD

🚀 Did you miss our latest webinar: Navigating the CTV Landscape? No problem! You can now access the full session on-demand. Gain expert insights into the connected TV space with industry experts from #Adswerve Mindgruve and Cramer-Krasselt. Watch now! #ConnectedTV #DigitalStrategy

One key advantage of addressable TV via Effectv is the ability to leverage Comcast data to achieve audience match rates of around 95% compared to CTV's 60% average. Check out Pooja Midha's interview with Beet.TV to learn more. #EffectvEmp https://bit.ly/3TCCsD3

One key advantage of addressable TV via Effectv is the ability to leverage Comcast data to achieve audience match rates of around 95% compared to CTV's 60% average. Check out Pooja Midha's interview with Beet.TV to learn more. #EffectvEmp https://bit.ly/3XTBapA

Check out our NEW monthly mailer for January 2024! Key Takeaways - - UK households with TVs serving both linear and CTV spend around 72 per cent more time watching TV than linear-only households. The average CTV watch time is just over 3.5 hours per day in the UK. 74 per cent of adults are connected TV (CTV) users, and CTV ad expenditure is set to reach £2 billion by 2025. - 51 per cent of people in the UK interact and engage with an ad during TV programming. And 16 per cent even make an instant action on the second screen and search for the product online. - Broadcast and cable continue to dominate sports viewing, but CTV is gaining.  Beyond drawing viewers, sports also generate attention for commercials, making it even more important to linear networks, according to TVision. Sports events on linear generated an attention index of 102.2 compared to an index of 96.2 for non-sporting programming on linear. Content on CTV generated a 99.6% attention index. And included is our updated Top 5 Programmes by Platform! To read the full articles used in this mailer, check out the references sourced. #redmediaplus #connectedtv #ctv #lineartv