Data Driven Marketing | Digital Identity | Retail Media | Digital Media | CTV | CRM | Loyalty | CDP | CLMP
Interesting article considering the strength of Publicis now and how it is being driven by Epsilon globally... When Pulblicis bought Epsilson it had the lowest Organic growth rates of any of the agency groups - now it is 10 times WPP. I'd say that it took the work of a lot of people in Publicis and Epsilon working to drive the best business outcomes for their clients. What is interesting is that nearly 4 years later commentators are still misunderstanding Epsilon as a "Data" business. Our main asset is the ability to message real people 1-1 at 500%x the scale of any competitor - our halo product is identity not data. In the UK that means a fully scaled ID map based on explicit consent, keyed on name and address & verified by transaction. The most scaled 1p data solution in market. Next year the importance of that asset is going to be understood - I fully expect the gap between Publicis and other groups next year is going to widen as a result.
Joint CSO @ EssenceMediacom UK | Campaign Media Planner of the Year 2023 & A-List 2024
10mohahaha, talk about rolling the pitch for appraisal season mate! Whilst I think there's pros and cons in every data-driven advertising system, I agree with you its mad how little proper discussion there is of the differences in the advertising press. We're talking about systems that will handle billions of dollars of spend, and around which other martech will need to be shaped. Its core to any brand's 3 year advertising strategy.