Social Media & Influencer Marketing Manager @ Oracle 💚 THE personal brand for driving next-level engagement for the property sector 🏠
There are so many buzzwords in marketing that can make it feel overwhelming. That's why I want to remove the fluff and focus on one I think holds so much power. Community. Take my local running club for example. The founder, Hollie, found that as a female, she struggled to motivate herself to get up and run, as well as feeling slightly unsafe doing it. So she created a female only social running club that empowers women to get into running and make some new friends in the process. But how did she take it from an idea to a fully-fledged community? 👉🏼 Hollie started off by launching her 'She Strides' Instagram. 👉🏼 She invited a small number of friends and family to a first run, took a photo of them all, shared it on the gram and encouraged them to repost. 👉🏼 This created a knock-on effect and mutual connections caught wind of the movement and started signing up. 👉🏼 Fast forward to now, she's got over 500 followers, 50+ women signing up to run each week and a loyal community of people sharing her content. So what does this teach us? It teaches us the immense power of community in building a brand. By focusing on genuine connections and shared experiences, Hollie was able to create a supportive network that extends beyond just running. It's a reminder that successful marketing isn't just about the latest trend or buzzword, it's about fostering real, meaningful relationships. When you build a community, you build a foundation of trust and loyalty that can drive long-term success. So, next time you're planning your marketing strategy, remember the power of community and the incredible impact it can have.
Dennis M.K
2mo
People can steal your resume all they want, but they'll never be able to steal your personal brand. Imagine IF I TRIED TO BE you Elie. It's not gonna happen. There is just only one Elie and her community. Thanks for the post.
Carina Farrell
2mo
It's also really not easy to make friends when you're in your 20s so this is so refreshing to see
Awesome. THIS is how you build an authentic community.
Miruna Nedelcu
2mo
building a community is so powerful and so fulfilling! 😊
Hollie Thackway
2mo
Thankyou for sharing our story! love having you as part of our community
Shadab Rahman
2mo
Ellie Nash, thank you for sharing such an inspiring story about the power of community in marketing. Hollie's journey is a testament to the impact of genuine connections and shared experiences. It's a reminder to prioritize building meaningful relationships in our marketing strategies. This is invaluable insight that I will certainly apply in my endeavors.
Diya Bhatia
2mo
Wonderful! Kudos to the lady for doing this & to you for putting this out there, Ellie! ❤️ Having a loyal community is the ultimate reward! :)
Md Rakib Hossan
2mo
What an inspiring story! Hollie's journey with 'She Strides' perfectly illustrates the transformative power of community. Genuine connections and shared experiences truly are the heart of successful marketing. Thanks for highlighting this powerful reminder
Social Media & Influencer Marketing Manager @ Oracle 💚 THE personal brand for driving next-level engagement for the property sector 🏠
2moHollie Thackway - Thanks for building such an amazing community! 🏃🏼♀️