Ellie Bamford’s Post

Topics considered polarizing will likely not find centerstage at Cannes Lions International Festival of Creativity. Marla Kaplowitz, CEO of the 4A's, put it like this: “People like to go [to Cannes] and escape and avoid the realities of what's going on in the world for a few days. There's so much that we're all dealing with as an industry…but if [people] have a glass rosé in their hand, they're really not going to want to get into a serious discussion about it. We're in an industry where it's easy for people to put blinders on and not really think about those things." Read more on Campaign US: https://bit.ly/3zfw8Kc #canneslions #cannes #cannesfilmfestival #cannesfrance #advertising #marketing #cannesisyours #cannesfestival #festivaldecannes #creative #creativity

Being on the ground at Cannes Lions International Festival of Creativity, here’s my initial dispatch: In 2010, Cannes Lions dropped the word “advertising.” It made sense at the time because there were starting to be so many new forms of advertising that didn’t fit the old mold. Branding-wise, I believe it was a great positioning move. Since then, the festival has grown tremendously. It now attracts so many people from so many different job functions and companies, not just agencies and production companies. So many new categories have been added also. Naturally, I thought there would be way more creative work entered into the show. Not so. Almost 40% less creative work. Does that mean this industry is now less about the work and creativity? Creatives used to own the word creativity. That may have been true in the context of advertising. However, in a borderless, always-on world where anyone can create, creativity no longer belongs to creatives only. I made this point to a strategist friend of mine near the Croisette today. He said candidly. It never did. #CannesLions #creativity #advertising

While the glitterati descends at Cannes Lions International Festival of Creativity, spare a thought for those who haven't and will not make it there. No hobnobing with the who's who of the ad world! What a miss.Damn!! What should they feel about themselves and the ads they worked on. The tireless efforts they put into their work, which in fact made real impact for the brand, goes unrecognized. Does it amount to nothing. Certainly not. The human tendency is ' I'm not good enough, this ad is not good enough'. 'I'm not recognized among my peers. I'm a failure.' Hold on. You entered advertising not to win awards, you entered advertising to do some great work that made a 'difference' for the brands, customers and the world at large. You shaped narratives, you made the needle move. Not getting a Lion, Tiger or a Panther shouldn't stop you from doing what you love the most. * Advertising *. So, hop on that saddle and gallop to things that are more important.🐎🏇While they get their Lion, you get the Lion's share. Happy hunting🏹🦁 For that matter, we aren't sure if the memorable ad posted by us a day earlier made it to the Cannes. Who cares. It made it to our #hearts. That's all that matters. #advertising #publicrelations #creativity #marketing #Cannes #branding #socialmedia #digitalmarketing

This year, I once again watched the spectacle of Cannes Lions International Festival of Creativity 2024 unfold with awe. Though I wasn't able to attend in person, I’ve been kept up to date by Ella Butler, my social feeds and of course, the BizBash annual round up from Claire Hoffman - which never fails to highlight best in class. Here’s five key activations that really stood out for me: 1.⁠ ⁠Pinterest Manifestival: Pinterest's transformation of the Carlton Beach Club into a real-life version of their digital platform is always a pleasure to behold. They nailed it again this year! 2.⁠ ⁠LinkedIn: The Place to B2B: LinkedIn's clever play on words perfectly encapsulated their activation's purpose. They took over three floors of the Carlton hotel, to create a hub for professional connections and creativity. 3.⁠ ⁠Meta Beach: Meta's focus on connections and the possibilities of their technology was expertly executed. The standout Reels Cinema, emerging from the sand was such a great idea. Nice work Jack Morton Worldwide! 4.⁠ ⁠Spotify Beach: Spotify's round-the-clock activation hub was a masterclass in blending thought leadership with entertainment. 5.⁠ ⁠Netflix: The giant Netflix 'N' towering over the Croisette is now a Cannes Lions staple, serving as a constant reminder of the streaming giant's presence. Their rooftop takeover, featured vignettes inspired by their most popular shows. Another incredible experience by Seen Presents. Did anyone meet our Squid Game actors, by the way? A huge shout out to ALL the brand ambassadors, event managers, and support staff who are the unsung heroes of Cannes Lions, ensuring that every interaction leaves a lasting impression. With thanks to our teams supporting our clients Amplify, 160over90, Chase, United Airlines, Seen Presents and Netflix. Check out the BizBash article here: https://lnkd.in/eEeTDgQs #KruLive #BrandExperiences #EventProfs #EventStaffing #LoveForPeople

At Cannes Lions International Festival of Creativity this week, NBCUniversal is rallying behind the power of live to showcase how brands and consumers can leverage the moment of live TV across sports, entertainment, and news in both English and Spanish. Earlier this week, I had the pleasure of speaking with Mónica Gil, Jen Neal and Can Akar from Uber Eats on the business of live and how publishers and marketers are rethinking their strategy to capitalize on the growth of live content at the Comcast FreeWheel Beach.    During this festival, I often reflect on how creativity is woven into everything we do – from the content we produce, to the advertising that fuels our IP, to the strategy of bringing every piece together in a live premium environment.     Studies show that live TV is 21% more emotionally engaging and impactful compared to on-demand. And, 80% of people consider events that are broadcast live as premium content. With 45M people watching NBCUniversal’s live content on linear every single day and 300+ live events streaming on Peacock each year, NBCU is poised to create a unique, fan-first viewing experience that presents a creative and strategic marketing opportunity to maximize media effectiveness.     These stats speak to the fact that live content thrives and fosters authentic brand connection among viewers. Whether audiences are watching NBCUniversal Telemundo Enterprises' FIFA Women’s World Cup, the Macy’s Thanksgiving Day Parade, or the election nights and political debates in between, live events are premium opportunities for marketers of any size to tie their brand message with the emotional excitement of live programming that brings people together.    And nothing brings communities together like content that makes them laugh and cheer – that’s why audiences have loved “Saturday Night Live” for nearly half a century. And this week, we announced special programming celebrating the 50th anniversary season of SNL, alongside our presenting sponsors.    Cheers to another year of Cannes Lions and another year of connection, culture, and creativity.

Kicking off our '3-0 with our Jury' series, we've got the scoop straight from the source—our Jury member Ana Milas, dishes out her take on the creative world's evolution, her top ad picks, and how to keep the party popping. 🥂 Here's what she had to say: What's your secret to keeping the energy up at a party? 🥳 "Plugging into the AUX and curating your own vibe." And when it comes to drinks, it's a "London Mule followed by a water chaser" because staying hydrated is key, queens! What has changed for the better in the last 30 years? 3️⃣0️⃣ "The way brands connect with the audiences has completely transformed. They've dropped the stiff, impersonal voice and become more relatable. On top of that, the global reach of the internet has supercharged creativity. Now, even smaller agencies and independent creators can compete with the big advertisers with massive budgets, making the advertising landscape way more exciting." As a festival, we celebrate great creativity. Which ad that you have created or wish you had created would you like to highlight as worthy of celebration? 🎊 "I'm thrilled to be on the team behind this ad—it speaks for itself! Check it out: https://lnkd.in/dTrpWc5H. If I could've been part of another project, it would've been this one: https://lnkd.in/e3bAmu5q " So, let's raise our glasses (and our water bottles) to 30 years of unforgettable ads, epic parties, and the creative maestros like Ana who keep us dancing to the rhythm of innovation. 💛🥁 #GoldenDrum30

We all know how distracting sports can be, right? #GoodAdsMatter Another iconic Fox Sports commercial with yet another narrative so raw and so blunt in humour that it takes us a while to register what just happened before letting out a chuckle. Several of Fox Sports’ most popular campaigns have come from the genius of directors like Traktor, Steve Rogers and Tim Bullock, justifying the brand’s long-standing reputation. This spot is no exception. Titled ‘Smell’, the ad invites us to witness something that if given the chance, we would probably turn away from, but funny nonetheless! 𝗣𝘀𝘀𝘁… 𝗣𝘀𝘀𝘁… 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝗮 𝗰𝗮𝗿𝗲𝗳𝘂𝗹𝗹𝘆 𝗰𝘂𝗿𝗮𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗮𝗯𝗼𝘂𝘁 𝗮𝗹𝗹 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆’𝘀 𝗯𝗲𝘀𝘁 𝘁𝗿𝗲𝗻𝗱𝘀? 𝗪𝗲 𝗴𝗼𝘁 𝘆𝗼𝘂! 𝗙𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗯𝗲𝗹𝗼𝘄 𝘁𝗼 𝘀𝗶𝗴𝗻 𝘂𝗽! https://lnkd.in/dGnBErdS Country: Argentina Year: 2006 Brand: FOX Sports Agency: Grupo Gallegos Production Company: FLIP FILMS Director: Nicolas Kasakoff Director of Photography: Daniel Busson Creative Director: Favio Ucedo Art Director: Facundo Romero Copywriter: Martin Jalfen Editor: Christian Castagna Sound Design: AZ Good Ads Matter is the top 1% club for advertising and marketing, celebrating the best ads and ad makers from across the globe! Follow us to learn invaluable marketing and advertising lessons from ad masterminds every day! Hand-picked by Purpose Studios #FoxSports #Smell #Sports #Broadcast #Humour #FunnyAds #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

Digital Cinema Media has partnered with leading insight consultant Anna Sampson to publish a ‘Cinema Effectiveness Roadmap’ paper designed to emphasise to advertisers how they can measure the high-impact channel and better understand the value it delivers within the media mix. The roadmap brings together robust evidence to clearly lay out the complementary role cinema can play within the broader AV mix, clarity on the data and measurement options available to advertisers, and compelling case studies of successful campaigns, highlighting how cinema can deliver on brand and sales metrics. Find out more and download the paper: https://lnkd.in/e3BbPqiV #CinemaAdvertising #CinemaEffectivenessRoadmap #StartWithCinema #MediaPlanning #Advertising #Media #Cinema

We all love a trip to the cinema and the start of 2024 has been no different! We’ve seen some huge films released this year that have seen great success! One Life (the story of Nicholas Winton) came out on 1st Jan 2024 and has grossed a massive £9.8m so far! The new Mean Girls film came out on 19th Jan taking £8.9m in the UK Box Office as of 26th Feb! The new hit film, The Beekeeper, has been smashing it, grossing over £3.8m in its first month! Our head of growth Alex Pilkington had the pleasure of attending the premier at which he reconnected with an old friend after 25 years… Jason Statham! We think Alex has looked at this picture more than he watched the entire film!?   🎞 2024 predictions for the UK Box Office include Joker: Folie A Deux at £40m, Despicable Me 4 at £37m, Wicked at £30m and Mufasa: The Lion King at £30m. With blockbusters like this coming up, 2024 is a great year to put your brand on the silver screen! 🎞 At the end of 2023, we had an amazing cinema campaign with our client Crohn's & Colitis UK. We saw incredible delivery of impressions across the hard-to-reach 16-34 audience! We achieved over 3.28m delivered impressions, over 1.15m impressions over what we planned and booked, showing how buoyant and strong cinema is right now. Not only are the audiences starting to flock back, but it remains the most fantastic medium for truly engaging audiences, whilst offering advertisers incredible targeting capabilities across both content and geo-locations. If you’d like to know more about what cinema could do for your brand, please get in touch with our team! #advertising #mediaplanning #mediabuying #mediaagency

🌟 Calling All Talented Artists! 🎨✨ Are you ready to make your mark on the global stage? We're thrilled to announce the launch of the BSMe2e Global Ad Contest, a celebration of creativity and innovation in the advertising world! This is more than just a contest; it's a platform for you to showcase your unique talents and gain international exposure. Whether you're a seasoned professional or a budding artist, we want to see what you've got. What’s at Stake? • $1000 in Prize Money: Compete for a share of the prize pool and get recognized for your hard work and creativity. • Global Recognition: This is your chance to shine and have your work seen by a worldwide audience. • Networking Opportunities: Connect with other creatives, industry professionals, and potential clients. How to Enter: • Submit your most innovative ad concept that embodies the spirit of a New Era. • Ensure your entry is original, creative, and ready to make an impact. • Check https://lnkd.in/gU8ykyKt for submission guidelines and deadline. Don’t let this opportunity pass you by. The BSMe2e Global Ad Contest is your chance to push boundaries, explore new ideas, and be part of a new era in advertising. Enter the New Era Ad Contest today and let your creativity soar! #BSMe2eGlobalAdContest #CreativityUnleashed #AdContest #ArtistsWanted #DesignCompetition #CreativesUnite