“My Mummy works in a school, but she's not a teacher” – my daughter, aged 7. This got me thinking, how do I explain to my 7-and 4-year-old what I do? Answer Attempt #1: Mummy is a Storyteller. Pretty accurate, right? One aspect of my role is having the responsibility of capturing and sharing the essence of my schools through narratives, experiences, and moments. Together with my team, we weave stories of our students, staff, and the school itself, highlighting achievements, challenges, and aspirations. And through storytelling, we bring life to the values, culture, and identity of our school, helping others to understand and connect with what makes us special. It's about painting a vivid picture of who we are and the impact we have, one story at a time. That’s why I am incredibly proud to share the launch our Create Your Story campaign, where authenticity became the guiding principle of our brief. Too often, we see marketing efforts focus solely on showcasing facilities, products or numbers neglecting the authentic stories that breathe life into statistics. Our mission was clear: show, don't tell. Go take a look, let me know what you think. https://lnkd.in/ecYQUgNk #CreateYourStory #BrandStory #CreativeCampaigns #StrategicStorytelling
As Hampshire's leading academic 3-18 independent day school, we believe in more than just informing families about what our schools offer. We want to show you who we are. We are proud to share with you our Create Your Story campaign, a collection of 70 genuine and authentic narratives that reveal the true character of our schools. Uncover the diverse passions and love of learning through stories told by those at the heart of our community: the children at Stroud, pupils at KES, and our remarkable staff. Both King Edward's and Stroud are committed to fostering an environment where every child's journey can flourish, providing opportunities to create their own unique story. Ready to be inspired? Watch our video below or explore more about our campaign here: https://lnkd.in/e64iZxpP #CreateYourStorywithKES #CreateYourStorywithStroud #KESPreparatory
Very well put....everything is about the story and the personalities behind them. Absolutely what we are trying to do with Career.Cards
I'd have shown them some harry potter and said Mummy is Dumbledore
Superb 👏
Amazing work Ellen Bushell one very proud friend right here
Great to see the video out there, Ellen! Love the fresh approach.
Helping SMEs win business and save money on Google Ads. SEO content and copywriter. Average basketball player 🏀 Outstanding curly hair ➿
8moLove this! Bringing education and opportunity to life. Showing how experiences make people who they are. Wonderful! Plus, I’m with you on children not knowing what we do…my daughter said ‘Mummy, do you sit and watch tv while we’re at school?!’ 🤣