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Addicted to Taste and Craveability What’s the real secret of making delicious food addicting? It’s very simple, it’s all about being edgy and finding the right balance of the basic flavours and a sprinkling of creativity.   Whether it’s a snack, a meal, or a cocktail, the taste and flavour dynamics can make or break the eating experience. When the flavour interaction is incomplete, the experience deems unsatisfactory where flavours are missing, making one think they could add a bit of flavour or seasoning to complete the taste craveability. This is what sets apart the best from mediocrity.   The perfect balance between sweet, salt, sour, bitter and umami dictates the final taste profile of the perfect dish.  When one or two is amiss, craveability gets lost. This is what makes the all time Asian favourite KFC fried chicken and the popular Japanese Nissin Cup Noodles addicting. It’s all about that top of mind sense of, “I want more!” which comes top of mind for a quick meal decision. Another example is the Chinese Sweet and Sour dish where the perfect balance of sweetness, saltiness and the acidity with a hint of umami makes it desirable or the widely popular Malaysian Nasi Lemak, the slightly salty and sweet flavors of the chicken balances well with the acidity from the Achar (pickled vegetables) and the savoury and umami flavors of the coconut rice.    Taste is the heart of anything we eat and crave for. The best restaurant chefs, food creators and innovators have a deep understanding of taste and they know to get the consumers hooked on the first mouthful.    Have you come to realise what’s missing in your craveability formula? How do you see yourselves elevating the ante in the upcoming year? #elev8foodssg #flavorforward #foodinnovation #foodtrends #futurefoods #innovationchef #craveability #2024trends

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