Notes from a post Easter break, back post Eid, pre-summer thinking luxury coffee break.... ☕ ☕
Each of the below (and lots more) should be on your radar when considering your luxury service, CX and CRM plans ….
Some basic human desires in the 7 points but often they are overlooked. Success is macro + micro...
1. Health & wellness.
There is a link in being healthy to being happy and enjoying the finer things in life. Seen as an investment in self, health & wellness is often more personal & private and less about buying more “stuff”
(See the increase in Lux branded Spas, Wellness hotels etc)
2. Safety.
Obvious and needs to be articulated and delivered well. Counteract the News and reality that people face or worry about, there is a human desire to be safe, create that bubble.
3. Trust
Built through repeated positive actions and/or by human emotional (actual 😉) intelligence.
4. Community & being culturally connected
Creating a place where your client can mix and feel a sense of belonging, this is understanding the communities that are important to your guests/clients so be present and be genuine in these spaces.
5. Transparency
Being genuine, open and honest especially around what is not possible, linked to trust and also above in being genuine.
6. Micro-delights
Caffeine shots of regular positive touch points with guests/clients, these are not extravagant they are lower in budget, lower in risk but with great impact….
Its the small things that count
7. Generational positivity (sustainable legacy)
A version of sustainability, my experience is that clients are thinking of their kids/grand kids, so how are you adding this to your future plans and conversations with them (directly or indirectly with a subtle nod)
#CX
#luxuryservices
#clientrelationships
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2moCongratulations on the nomination, that's fantastic news! Quality and innovation truly shine through in your skincare offerings.