As creatives, our minds are constantly buzzing with ideas, concepts, and projects for our clients. But amidst the hustle and bustle of agency life, it's crucial to take a step back and reconnect with our roots—the raw essence of creativity.
Today, I want to share a piece of personal art that holds a special place in my heart. It's an oldie but a goodie, created with nothing but ink and bleach.
This piece represents more than just strokes on paper. It's a manifestation of the freedom to explore, to experiment, and to let creativity flow without boundaries or guidelines. In the world of client work, we often find ourselves bound by briefs, deadlines, and brand guidelines. But in our personal art, we find liberation.
Ink and bleach might seem like an unconventional combination, but that's the beauty of it. The unpredictability, the chemical reactions—it's a dance between control and chaos, resulting in something truly unique.
Engaging in personal art isn't just a pastime for me; it's a vital part of my creative process. It's where I recharge, where I find inspiration, and where I discover new techniques and ideas that eventually find their way into our client work.
So here's to embracing the spontaneous, the messy, and the wonderfully unpredictable. Because sometimes, the best ideas come from just playing with art.
- Jessie Mckay | Creative Director
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