Live at #RetailMediaSummit this week, EFI's Kerry Sanders presented the untapped, overlooked opportunity that lies in corrugated #packaging for #ecommerce. “There is 4.1x higher ad recall for on-box advertising than media campaigns. The opportunity: leverage on-box advertising to creatively engage consumers or monetize a new ad channel. ... Digital printing & on-demand packaging can now create custom-printed, ready-to-pack e-commerce shippers.” Learn more: https://lnkd.in/eds8rQcf
An important part of every #ecommerce journey is overlooked: corrugate packaging. “There is 4.1x higher ad recall for on-box advertising than media campaigns," said Kerry Sanders of EFI. “The opportunity: leverage on-box advertising to creatively engage consumers or monetize a new ad channel. ... Digital printing & on-demand packaging can now create custom-printed, ready-to-pack e-commerce shippers.” Kerry presented at #RetailMediaSummit in Chicago.