Effie Worldwide’s Post

In today's complex media landscape, safeguarding your brand's reputation has never been more vital. Join us for a transformative session on combating misinformation with advanced PR and corporate communications tactics at Thought Leadership For Tomorrow 2024. Join renowned industry keynote speakers Robert Rose, Serge Perignon and Josselyn Simpson as they discuss the following key issues: - Crisis Management: Master strategies to survive and excel during crises by standing out with your core values. - Brand Identity: Discover how to sculpt a unique brand identity built on a solid internal foundation that boosts your public image and engages all stakeholders. - Synergistic Strategies: Learn how to seamlessly integrate strategic PR, thought leadership, and lead generation to lead and influence industry conversations. Transform your approach to thought leadership and make your brand a pillar of trust and credibility. 👉 Seats are limited! Secure yours today https://ow.ly/IOjS50RH40W #BrandManagement #PublicRelations #CorporateCommunications #CrisisManagement #ThoughtLeadership #LeadGeneration

Reflecting on her journey as a CMO and board director, Lynne Biggar shares a key insight: "There’s no separate marketing strategy from the corporate strategy." At Cannes Lions International Festival of Creativity, Lynne emphasizes that building strong relationships and ensuring strategic alignment are crucial for achieving success in the CMO world. For new CMOs, her advice is clear: aim for quick wins while developing strategies that are in perfect harmony with corporate goals. Watch the full interview here: https://on.bcg.com/4euoyvy

💼 Elevate your PR strategy for December: Refresh your contact list for expanded networks, revive your team's synergy with a team-building initiative, and update operations for streamlined efficiency. Let's make this month count! 🌐💪 #PRLeadership #DecemberSuccessPlan

Let's talk about the value of PR recognition + awards for your brand! Awards enhance your brand's visibility, attract top talent, and build trust with stakeholders and customers. These recognitions set you apart from the competition and boost your credibility 🌟 Let us source these opportunities for you 👉 contact us today to elevate your brand with the power of PR. #brandvisibility

Bad News Builds Your Brand Chris Deri of Corporate Advisory Businesses, and Chief Corporate Affairs Officer, at Weber Shandwick (the global PR Firm) shares his top strategy for building your brand and reputation even in midst of delivering bad news in a terrible situation. We can benefit from his powerful message. Often leaders hide or run from a problem or accident. Some even build a team to make problems "go away" or and “sweep them under the rug”... But, Chris and his team take a different approach. You’ll learn the process he and his team use when leaders face their darkest moments to... …earn more trust. …build your brand. …boost your credibility. Bottom line, Chris’ message shows us the power of honest communication in difficult times. You’ll hear a few surprising examples of companies mishandling it plus... ✅ Why He Has Terracotta Warrior in his Office. ✅ How He Broke Sales Records in Mongolia with a Celebrity Chef. ✅ The Biggest Mistake Leaders Make in Crisis Communication. ✅ Communication Tips from Donald Trump, Joe Biden, and Al Gore. ✅ The Leadership Lesson from Losing a Presidential Election. 👇🏼 Go the comments below to listen 👇🏼

"Introducing our inaugural Marketing and Communication Head! Muhammad Okasha🎉 We're thrilled to welcome the newest addition to our team as we embark on this exciting journey. With a blend of creativity, strategic thinking, and a passion for effective communication, our Marketing and Communication Head is poised to drive our brand to new heights! Here's to crafting impactful campaigns, fostering meaningful connections, and a future filled with success! 📈📣 #NewChapter #MarketingLeadership #ExcitingTimes"

When does a business need PR? The answer is straightforward: when it’s crucial to achieving your goals. Whether you’re looking to establish yourself as a thought leader, increase brand awareness, or launch a new product, PR can be the key to success. When your objectives can’t be met without media engagement and strategic communications, it’s time to make PR a priority. Are you ready to elevate your business and make a significant impact in your industry? If so, it’s time to integrate PR into your business plan. Curious to learn how PR can support you in achieving your business goals? Book your introductory call with us at https://lnkd.in/gpXRfP_S! #PublicRelations #BusinessStrategy #ThoughtLeadership #BrandAwareness #PRAgency

Want to enhance your brand’s influence by developing a strategy that resonates and delivers results? It all starts at the top. Building an executive visibility strategy involves more than just maintaining an online presence; it's about creating a comprehensive approach that positions leaders as industry authorities. In our latest guest blog, Laura Emanuel, Managing Director of Red Thread PR breaks down key considerations for brands when building an effective executive visibility strategy. From defining your goals and understanding your audience to choosing the right platforms and measuring impact, this guide covers all the essentials. Check out the full article here 👉 https://lnkd.in/e4QuPj_r

#Thoughtleaders are a great tool to attract and retain talent, establish long-term relationships and help an organization to keep evolving as they help brands build trust and credibility. Here are some reasons that make thought leadership a must-have in your PR strategy: 💫Demonstrates Your Unique Perspective 💫Increases Brand Awareness 💫Establishes Long-Term Relationships 💫Attracts and Retains Talent 💫Fosters Innovation 💫Creates Content Opportunities #thoughtleadership #clearcommunication #buildingbrands #wetellyourstory

Are you debating between investing in PR or advertising for your business? Here's why PR might be the better choice 📽️ People engage more with thought leadership and expert opinions, leading to better brand awareness and engagement. Plus, third-party endorsements from external publications are invaluable. Still unsure? We want to hear your thoughts ↓