Meet The Speaker: Greg Hahn The Co-Founder and CCO of Mischief @ No Fixed Address. In less than 4️⃣ years, he has taken the agency from a pandemic start-up to the most in-demand agencies in the US and beyond. Mischief earned Ad Age A-List #1 Agency of the Year in 2022 and again in 2024, AdAge Creative Agency of the Year 2024. ADWEEK US Agency of the Year Award 2023, Campaign US Agency of the Year 2022 and 2023, and the only agency to be among GQ Magazine's Most Creative Companies in the World 2024. In 2024, Greg was named Adage’s Chief Creative Officer of the Year and Campaign Magazine Creative Person of the Year. #CannesLions2024 #Effies #IdeasThatWork
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Everyone has a favorite Super Bowl spot, but which do the creative minds behind the spots think is the real MVP? Watch the teaser below and catch the full video on ADWEEK.com! Edit by Malinda DiPasquale
We wanted to know what agency professionals viewed as their favorite #SuperBowl spots, as well as get a little insight into what they believe makes a great spot. After all, these are the creatives in the rooms where it happens. 🏈 So what exactly makes a successful Big Game ad? We asked BBDO Worldwide's Chris Beresford-Hill, SHADOW's Liza Bychkov-Suloti, Known's Ross Martin and 72andSunny's Juliana Cobb. You can watch the full video here: https://adweek.it/3uecKeA
Agency Creatives Share Their Favorite Super Bowl Spots
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Creatives in the 90's and early 2000's: Let's create a brilliant print ad on a real insight so that we can win a Cannes. Creatives today: Let's make this topical post because everyone else is doing it and then DM pages that have created a business out of reposting so that they cover it and satisfy our urge for validation. Let's bring back the Spec ad era. Let's make social the new print. How, you ask? A D's Broke Ad School is running #Adpril and giving out new briefs everyday. No approvals, no drama, no excuses. #MakeAdvertisingGreatAgain
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Partner & Head of Development at Mischief | GQ 20 Most Creative Companies in the World | 5x #1 Agency of the Year | Agency Comms Team & New Biz Team of the Year 22, 24 | Fast Co Most Innovative Agency 22, 23, 24
Greg Hahn said it best: “I think when you’re the hot shop, people are waiting for you to cool off, so they can say, ‘OK, that’s over’. But we don’t want to be another cautionary tale. We want to be proof that you can be good and grow.” It’s hard to win once. It’s extreme difficulty mode to consistently turn up. Mischief @ No Fixed Address is three and a half years old and will keep turning up. 2021: Ad Age Newcomer of the Year | ADWEEK Breakthrough AoY | Campaign US #3 AoY 2022: Ad Age #1 AoY | Campaign US #1 AoY | Adweek Midsize AoY | Fast Company’s Most Innovative Ad Agencies 2023: Adweek US AoY | Campaign US #1 AoY | Ad Age #3 AoY | Fast Company’s Most Innovative Ad Agencies | Effie’s Most Effective US Independent Agency 2024: Ad Age #1 AoY | Ad Age Creative AoY Dave Lafond Serge Rancourt Katie Newman Kerry McKibbin Kevin Mulroy Bianca Guimaraes Anne Caceres-Gonzalez Anna C. Gomez, CPA Jeff McCrory Will Dempster Nimisha Jain Ed Gunn Linda Colozza Erica Watts Alison Whisenant Tyler Harris #marketing #creativity #adagency
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Remember when an 80-year-old actress turned a burger ad into a cultural icon?" Here's how Clara Peller’s 'Where’s the beef?' became more than just a catchphrase." Unexpected Star: Clara Peller, a senior citizen and latecomer to acting, brought authenticity and humor, proving unpredictability can be powerful in advertising. Creative Flexibility: The shift from a young couple to senior citizens and adjusting the script due to Peller's emphysema, showcases adaptability in action. Impactful Messaging: A simple, memorable line can significantly boost sales, as seen with Wendy’s 31% increase. Cultural Resonance: The phrase crossed over to politics, illustrating an ad’s potential beyond its product. Long-term Strategy: The campaign's end highlighted the importance of sustaining ad momentum for continued brand success. "Where's the beef?" was not just a question, but a masterclass in advertising's power to shape culture, sales, and even politics. Clara Peller’s late-life fame and the strategic shifts in the ad's creation underscore the impact of relatability, simplicity, and cultural resonance in marketing. Let’s discuss how these timeless lessons can apply to today's advertising strategies. #MarketingLegacy #CulturalImpact #BrandStrategy #AdvertisingEvolution ------------- I have 2 spots remaining for discounted press releases in March. Connect with me in the DM
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It is Thanksgiving this week. What am I thankful for? Clients like Mitch Dugan and Dugan & Associates who trust my agency Fifth Influence. It is a crowded market in the Pittsburgh region for personal injury and workers' compensation legal services. Much of the advertising is similar, making it hard to differentiate one firm from the other or even one personality from another. We've taken the #DothDugan fist to another level with the "Young Mitch" concept. The first iteration is called "Playground". Individuals will certainly remember this ad and there will be no confusion with other law firms. #advertising #marketingdigital #DigitalAdvertising #video #videoproduction #adagency #advertisingagency #digitalagency #legalmarketing #pittsburgh #Pennsylvania AAF Pittsburgh & Ad 2 Pittsburgh
Our new digital ad concept for Dugan & Associates, "Young Mitch", trafficked last Friday. Check it out. Thank you Mitch Dugan for your trust and confidence. #dothedugan Shout out to John Craig, Billy Jo Molinari, Sean Sliben, Tanya Posavatz, Kelly Fox Walsh, and Heather Chappel for their work on the spot. Special kudos to Tanya's son Tomo who played Young Mitch and his friend who played the injured child. It may not win an Addy, but those kids are award winning to us. #advertising #marketingdigital #digitaladvertising #video #videoproduction #adagency #advertisingagency #digitalagency #legalmarketing #pittsburgh #Pennsylvania AAF Pittsburgh & Ad 2 Pittsburgh
Fifth Influence: Dugan & Associates "Young Mitch - Playground" Digital Video Ad
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Prasoon Pandey is the President of Film Craft Lions, McCann's Harjot Singh leads Creative Effectiveness Lions, Leo Burnett’s Kalpesh Patankar is Craft Lions President from Leo Burnett, and dentsu's Prerna Singh Mehrotra is President of Media Lions. Follow the link in comments to know more. #advertising #marketing #industryupdate
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As with many ads, often they’ll be cut down or shortened as nor every ad break has the room. With that in mind, consideration needs to be given to how the story will appear at differing lengths, which can hamper the creative https://ow.ly/hzr650S415A
Are ads getting too long?
https://www.creativereview.co.uk
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💡A great reminder from Nadja Lossgott (joint CCO AMV BBDO) of the importance of originality of ideas and great craft when it comes to making truly stand out work. And that it isn’t easy but is certainly worth fighting for. Have you checked out this years D&AD award winners? — #advertising #maketing #creativity
Here’s what the jurors at this year's D&AD had to say about the work that shone through this year and reflect on their judging experiences. This piece features insights from AMV BBDO's Nadja Lossgott; Serviceplan Group Media's Alex Schill and IMPACT BBDO's Ali Rez.
Gems of Insight from D&AD’s 2024 Jury Rooms | LBBOnline
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VML’s Debbi Vandeven is the most-awarded CCO in the world in this year's World Creative Rankings. The Drum's Amy Houston managed to pin Debbi down to find out more about her creative career and what has kept the year's most-awarded creative chief at VML for over two decades. Read it here: https://lnkd.in/eb6rEspf Check out which companies made the World Creative Rankings here: https://lnkd.in/ectTDakt #advertising #creativity #mycreativecareer #worldcreativerankings
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Mark your calendars: 📅 : Thursday, June 20 | ⌚ : 12:30—13:00 CEST | 📍 : Rotonde Stage, Rotonde