Effie Worldwide’s Post

Everyone has a favorite Super Bowl spot, but which do the creative minds behind the spots think is the real MVP? Watch the teaser below and catch the full video on ADWEEK.com! Edit by Malinda DiPasquale

Creatives in the 90's and early 2000's: Let's create a brilliant print ad on a real insight so that we can win a Cannes. Creatives today: Let's make this topical post because everyone else is doing it and then DM pages that have created a business out of reposting so that they cover it and satisfy our urge for validation. Let's bring back the Spec ad era. Let's make social the new print. How, you ask? A D's Broke Ad School is running #Adpril and giving out new briefs everyday. No approvals, no drama, no excuses. #MakeAdvertisingGreatAgain

Greg Hahn said it best: “I think when you’re the hot shop, people are waiting for you to cool off, so they can say, ‘OK, that’s over’. But we don’t want to be another cautionary tale. We want to be proof that you can be good and grow.” It’s hard to win once. It’s extreme difficulty mode to consistently turn up. Mischief @ No Fixed Address is three and a half years old and will keep turning up. 2021: Ad Age Newcomer of the Year | ADWEEK Breakthrough AoY | Campaign US #3 AoY 2022: Ad Age #1 AoY | Campaign US #1 AoY | Adweek Midsize AoY | Fast Company’s Most Innovative Ad Agencies 2023: Adweek US AoY | Campaign US #1 AoY | Ad Age #3 AoY | Fast Company’s Most Innovative Ad Agencies | Effie’s Most Effective US Independent Agency 2024: Ad Age #1 AoY | Ad Age Creative AoY Dave Lafond Serge Rancourt Katie Newman Kerry McKibbin Kevin Mulroy Bianca Guimaraes Anne Caceres-Gonzalez Anna C. Gomez, CPA Jeff McCrory Will Dempster Nimisha Jain Ed Gunn Linda Colozza Erica Watts Alison Whisenant Tyler Harris #marketing #creativity #adagency

Remember when an 80-year-old actress turned a burger ad into a cultural icon?" Here's how Clara Peller’s 'Where’s the beef?' became more than just a catchphrase." Unexpected Star: Clara Peller, a senior citizen and latecomer to acting, brought authenticity and humor, proving unpredictability can be powerful in advertising. Creative Flexibility: The shift from a young couple to senior citizens and adjusting the script due to Peller's emphysema, showcases adaptability in action. Impactful Messaging: A simple, memorable line can significantly boost sales, as seen with Wendy’s 31% increase. Cultural Resonance: The phrase crossed over to politics, illustrating an ad’s potential beyond its product. Long-term Strategy: The campaign's end highlighted the importance of sustaining ad momentum for continued brand success. "Where's the beef?" was not just a question, but a masterclass in advertising's power to shape culture, sales, and even politics. Clara Peller’s late-life fame and the strategic shifts in the ad's creation underscore the impact of relatability, simplicity, and cultural resonance in marketing. Let’s discuss how these timeless lessons can apply to today's advertising strategies. #MarketingLegacy #CulturalImpact #BrandStrategy #AdvertisingEvolution ------------- I have 2 spots remaining for discounted press releases in March. Connect with me in the DM

It is Thanksgiving this week. What am I thankful for? Clients like Mitch Dugan and Dugan & Associates who trust my agency Fifth Influence. It is a crowded market in the Pittsburgh region for personal injury and workers' compensation legal services. Much of the advertising is similar, making it hard to differentiate one firm from the other or even one personality from another. We've taken the #DothDugan fist to another level with the "Young Mitch" concept. The first iteration is called "Playground". Individuals will certainly remember this ad and there will be no confusion with other law firms. #advertising #marketingdigital #DigitalAdvertising #video #videoproduction #adagency #advertisingagency #digitalagency #legalmarketing #pittsburgh #Pennsylvania AAF Pittsburgh & Ad 2 Pittsburgh

Prasoon Pandey is the President of Film Craft Lions, McCann's Harjot Singh leads Creative Effectiveness Lions, Leo Burnett’s Kalpesh Patankar is Craft Lions President from Leo Burnett, and dentsu's Prerna Singh Mehrotra is President of Media Lions. Follow the link in comments to know more. #advertising #marketing #industryupdate

As with many ads, often they’ll be cut down or shortened as nor every ad break has the room. With that in mind, consideration needs to be given to how the story will appear at differing lengths, which can hamper the creative https://ow.ly/hzr650S415A

💡A great reminder from Nadja Lossgott (joint CCO AMV BBDO) of the importance of originality of ideas and great craft when it comes to making truly stand out work. And that it isn’t easy but is certainly worth fighting for. Have you checked out this years D&AD award winners? — #advertising #maketing #creativity

VML’s Debbi Vandeven is the most-awarded CCO in the world in this year's World Creative Rankings. The Drum's Amy Houston managed to pin Debbi down to find out more about her creative career and what has kept the year's most-awarded creative chief at VML for over two decades. Read it here: https://lnkd.in/eb6rEspf Check out which companies made the World Creative Rankings here: https://lnkd.in/ectTDakt #advertising #creativity #mycreativecareer #worldcreativerankings