Edward Loades’ Post

❤️ Love these animation competitions. Really gets the creative juices flowing for art styles. This is just a snapshot. #artdirection #animationstyles #creativecontent

📈 Video marketing is typically seen as a ‘promotional’ medium but there are so many opportunities for both individuals and companies to generate additional revenue from gated, personalised video content. Free content delivered through social media is incredibly important and part of the sales funnel that builds trust and communicates your level of expertise. You'll never buy from someone who isn’t willing to offer some free advice. BUT at some point along the road that knowledge should benefit you by generating meaningful income, not solely from your traditional service offerings. 💡 Providing access to a paid part of your website will offer clients a premium offering which radically increases your value and positions you as a true leader in your field.  #gatedcontent #roi #videoproduction

💡 When putting together a conference video & highlights package there are a few things to consider to get the best results: 1) Schedule interviews and prepare questions ahead of time so that you get the volume of interviews you require. 2) B-roll is hugely important, so always over-shoot cutaways to make sure you cover the interviews and speaker content (especially if you can't take audio from speakers onstage). 3) Consider filming testimonial content on the same day. Many of your partner companies will be in attendance so take advantage of having them in the same room. Find a quiet space, ideally a separate room so delegates can collect themselves and focus on delivering meaningful content for you. 4) Focus not just on the event highlights but also individual interviews and a separate project for testimonials. Even if you have a one day conference, the volume of content that can be produced will see you through a number of months for social media as well as in-house marketing collateral. #conferencevideo #testimonials #creativecontent

Amazing 👏

💥 The perception that journalists only receive written content has been blown out of the water by our recent poll. For all you PR experts this is perhaps common knowledge and no doubt dependent on specific publications - but an interesting insight nonetheless. Saying all of this, you need a PR agency to have that conversation with the right publication, at the right time. Thanks Mike 👍

📢 Well the results are in...'Journalists love video' ❤️ Now this is clearly a blanket statement and there's a lot more investigation needed to fully understand HOW journalists like to use video but from my experience, video is most effective when used as a call-to-action towards long-form written content; whitepapers, feature articles etc. It fulfills a certain role in the sales funnel to direct audiences to deeper topics and fully satisfy your audiences curiosity. I was particularly buoyed by Mike Maynard's comment: '...if you're not pitching video to Editors, you should start today' Despite Media and PR professionals being the defenders of the written word, it should not be a 'one or other' type scenario. At the planning stage, there should be a clear strategy of how each piece of content should feed into and compliment each other to achieve the best possible outcome. Content should not exist in isolation. #prinsights #video #creativecontent

The city of Birmingham has been very kind to me over the years; providing a business network, fantastic events and many, many opportunities to grow as an organisation. So we're very happy to support LoveBrum in a small way to help them give back to local communities. Keep up the great work Dionne Mallens! 👍 #welovebirmingham #charity #birmingham

❓Another one for you PR & Journalist folks? The types of content that journalists like to receive can vary greatly. Has this changed over the years, and other than hardcore copy, do they like to receive video or do they ONLY use pre-approved content produced by news outlets? 🤔 Would greatly appreciate your insights 👇👇👇 Guy Woodcock Dean Enon Roger Taylor Napier Partnership Limited Andrew Tindall Mike Maynard Charles Bibby Daniel Burton Montpellier Integrated Richard Postins Isobel Camier Tricia Rogers Sarah Kent Amy Ahmed-Dolphin AIEMA Becky Cleary Claire Gething Hannah Gallie Hannah Wehrly #prinsights #poll #creativecontent

❓ From working with PR professionals over the last few years, it goes without saying that one of their great contributions to communications is upholding the sanctity of the written word. Whether it be through well-researched articles for national press, whitepapers, press releases and of course thought leadership content. The one thing I have struggled to identify is whether thought leadership video actually compliments or distracts an audience's attention away from long-form written content? Whilst I understand visual content may not always be at the forefront of a PR professionals mind, supporting written content with in-depth or even short form video interviews, expert insights, testimonials etc. (which are generally speaking AI-proof) still has it's place...I think 🤔 For my PR network, where does thought leadership video best fit into campaigns, if at all? Guy Woodcock Danny Rughoobeer Errol Jayawardene Rob Ettridge Guy Walsingham Meredith L. Eaton Guy Boucher Liam O'Neill Isobel Camier Richard Postins St.John White Mike Maynard Dean Enon Ben Baker-Hollyhead #thoughtleadershipvideo #thoughtfortheday #videoproduction #publicrelations

My favourite video of the day by some stretch. Many of us are guilty of over analysing, even creating problems rather than solving them. Just focus on the job at hand and get. it. done. Thankless tasks get extra points as well. #pearlsofwisdom #careeradvice