Here are 8 types of negative keywords I often come across or watch out for when I'm optimizing search terms in Google Ads: - Locations you don't target - Terms related to seeking information - Keywords related to competitors - Keywords related to your own brand - Terms that are too general - Keywords that aren't supported by your business - Terms specific to certain ad groups - Terms specific to certain campaigns Do you have any other types of negative keywords you pay attention to in your Google Ads account? #GoogleAds #SEM #SEA
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Certified Google & Meta Ads expert 🚀 Paid Media Specialist🎖️ Ai-powered Performance Marketing Executive 💰 All I do is profitable Ads & Scaling 📈
Google Ad$ To Automatically Pause Low-Activity Keywords. Google Ads will automatically pause inactive keywords starting in June. Google is emailing advertisers to notify them it will soon begin automatically pausing low-activity keywords. According to the email, positive keywords in search ad campaigns will be considered low-activity if they haven’t generated impressions in over a year. This change is designed to help advertisers focus on valuable keywords rather than clutter their accounts with underperforming keywords. #ppcnews #googleadsexpert #sem #marketung
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Digital Marketer🎖️ | Google Ads | Facebook Ads | Paid Ads Expert 🚀 | E-commerce and Lead Generation Business Growth Specialist🎯
The 6 Steps to Turn a Bad Google Ads Campaign Around: 𝐀𝐮𝐝𝐢𝐭 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 — Identify irrelevant terms. 𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 — Block wasteful searches. 𝐀𝐝 𝐂𝐨𝐩𝐲 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 — Find what clicks. 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞 𝐌𝐚𝐭𝐜𝐡 — Ensure high relevance. 𝐁𝐢𝐝𝐝𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 — Adjust based on results. 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 — See what’s working. Step by step, you can save a sinking campaign. If you want me to audit your account and run ads that actually convert, just contact me! 🚀 #GoogleAds #DigitalMarketing #AdOptimization #SEM #PPCAds #metaads #facebookads #marketingtips
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Director of Advertising and Analytics at Uptick Marketing / AdTech Expert / MarTech Professional
So, what's the difference between a keyword and a search term on Google ads? 🔑 Keywords are the words and phrases you target in your Google Ads campaigns. They tell Google when to show your ads based on what users are searching for. 🔍 Search Terms, on the other hand, are the exact words users type into Google that trigger your ads. These can differ from your targeted keywords. What's some of the wildest off base search terms you've gotten from keywords that were wasting your budgets and getting irrelevant clicks??
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Adwords success is hugely dependent on relevancy and consistency. The more specifically you target your campaigns to the target keywords, the more likely a user is to click on the ad. #AdwordsSuccess #DigitalMarketing #ConsistentMarketing #TargetKeywords #EffectiveAdvertising #PPCMarketing #OnlineAds #ClickThroughRate #MarketingStrategy #AdCampaigns #KeywordTargeting
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Digital Marketer🎖️ | Google Ads | Facebook Ads | Paid Ads Expert 🚀 | E-commerce and Lead Generation Business Growth Specialist🎯
1 Google Ads Task You Should Do Daily Review your Search Terms Report. Why? ✔️Find irrelevant searches wasting your budget. ✔️Discover new keywords to target. ✔️Improve ad relevance. It only takes 5 minutes, but it saves a lot of wasted spend. If you want me to audit your account and run ads that actually convert, just contact me! 🚀 #GoogleAds #DigitalMarketing #AdOptimization #SEM #PPCAds #metaads #facebookads #marketingtips
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Broad match can be a curse but also a blessing, depending on how you use it. Here's why using long-tail broad match keywords is more effective than short-tail: Higher Relevance: Long-tail keywords attract highly relevant, ready-to-convert users. Lower Competition: They typically have lower CPCs, making your budget go further. Better Conversion Rates: Specific queries lead to higher-quality traffic and more conversions. Enhanced Ad Performance: Better click-through rates and Quality Scores with relevant searches. Insightful Data: Gain valuable insights to refine and optimize your keyword strategy. Cost Efficiency: Balance reach and cost for a higher ROI. #DigitalMarketing #GoogleAds #PPC #MarketingStrategy #SEM
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From what I can read of this, this seems to be more about the campaign setting rather than general prioritisation. If (IF) your Exact match term in a separate campaign is done in the right way (i.e, higher ad rank) then it shouldn't impact in terms of prioritisation. Broad has been triggering Exact within its own match type already for months. I think most people aren't selecting the broad campaign setting, but still an indication of where things are going The example used in the article is also useful, can definitely imagine Exact eventually being reserved for Brand terms whilst you let Broad go loose on non-brand, but lets see, we're definitely not there yet. https://lnkd.in/eQ3SGAnC cheers to Thomas Eccel for the share #googleads
🚀 Scaling your 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 Accounts | Strategies & New Features. 𝐅𝐨𝐥𝐥𝐨𝐰 to stay up-to-date | Top 50 PPC Experts | Ex Google Ads Support | High Quality Content Only | Founder of Custom PPC Chat GPT 🧠
🚨 Silent Update on Keyword Match Type prioritization - Google Ads has added that enabling broad match campaign setting will affect prioritization. 👀 Thanks to Anthony Higman for making me aware. Lets see what this implies: a) Once you enable broad match campaign setting, all keywords will be changed to broad match. Those keywords will get prioritization as if both broad match and an exact match version of the keyword was present. b) If you have the same keyword in exact match in a separate campaign, the keyword with the highest Ad Rank will be sent to the auction. Here you see how strong Broad match has become now in terms of prioritization. 😮 Google also adds a note there saying: "Only searches that are identical to a keyword are affected by this logic. Other searches aren’t affected." But this makes no sense to me. Maybe they have to update this little note on their Help Center Article. This is a massive step towards making Broad Match soon the major match type now also technically. Whats your take on this? For more Google Ads content you can follow me -> Thomas Eccel and hit the 🛎 to not miss anything new. #ppc #googleads #sem #marketing
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Google Ads Consultant | Ecommerce (Shopping & Feeds) & Lead Gen | Helping Brands & Agencies Grow | +7 Yrs of Experience
Keep adapting to change - if you do this fast, your clients would be ahead of competition
🚀 Scaling your 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 Accounts | Strategies & New Features. 𝐅𝐨𝐥𝐥𝐨𝐰 to stay up-to-date | Top 50 PPC Experts | Ex Google Ads Support | High Quality Content Only | Founder of Custom PPC Chat GPT 🧠
🚨 Silent Update on Keyword Match Type prioritization - Google Ads has added that enabling broad match campaign setting will affect prioritization. 👀 Thanks to Anthony Higman for making me aware. Lets see what this implies: a) Once you enable broad match campaign setting, all keywords will be changed to broad match. Those keywords will get prioritization as if both broad match and an exact match version of the keyword was present. b) If you have the same keyword in exact match in a separate campaign, the keyword with the highest Ad Rank will be sent to the auction. Here you see how strong Broad match has become now in terms of prioritization. 😮 Google also adds a note there saying: "Only searches that are identical to a keyword are affected by this logic. Other searches aren’t affected." But this makes no sense to me. Maybe they have to update this little note on their Help Center Article. This is a massive step towards making Broad Match soon the major match type now also technically. Whats your take on this? For more Google Ads content you can follow me -> Thomas Eccel and hit the 🛎 to not miss anything new. #ppc #googleads #sem #marketing
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