Edition 3’s Post

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Starting a new brand? You need to build an audience first. It used to be nice to have. Now it’s essential. Unless you want to play business on hard mode. While creators are launching their own brands, Brands are seeking partnerships for distribution. And we are trying something new as well: Launching a new brand, from a newsletter. RestDays.cc just started, coming up every Friday. It’s centered around everything sports, workout, and recovery. The goal? Building a community of athletes with the best advice and news in the field. The strategy? 1. Content. We’ll position the newsletter as the go-to resource for athletes keen on enhancing performance and rest. 2. Growth KPIs. We’ve kicked it off with targeted ads on X & Meta to hit our first 2k subscribers. 3. Partnerships. Teaming up with other newsletters within our niche for cross-promotion. 4. Influencers. Building relationships with sports influencers to establish a community ahead of our physical product launch next summer. The ultimate goal is to evolve into more than just a newsletter. RestDays can and will become a standalone brand.

RESTDAYS.CC

RESTDAYS.CC

restdays.cc

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