Edelman’s Post

~ PR TIP OF THE DAY ~ Invest in Thought Leadership: Position your brand or company executives as thought leaders in your industry by sharing valuable insights, expertise, and perspectives through various channels such as guest blogging, podcast appearances, and speaking opportunities. Thought leadership helps establish credibility, build trust, and differentiate your brand from competitors. #TheNeighboorhoodPublicist #SincerelyNicoleMedia #PublicRelations #PRTips

When your association staff start to "embrace and appreciate" strategic planning, you know you've done it right! Thank you Elisa Pratt, MA, CAE for joining the show and sharing your thoughts on what success really looks like. 👏 Always a pleasure! ❤️ #associations #strategicplanning

We've all heard about creating thought leadership content. But Mark Colgan has a different approach. Salespeople don't always have to create thought leadership. They can also curate thought leadership. Many of your prospects have expertise they are eager to share. You can tap into their expertise and curate it alongside other expert points of view. Doing this allows you to start conversations with prospects and be seen as an industry leader simultaneously. Watch the full episode with Mark Colgan on the OUTBOUND Podcast: https://lnkd.in/dJr-8xXt

A few months ago, our Founder, Rusty Shelton, was a guest on The High Performance Life podcast with Scott Danner! In the episode titled "The Marketing Expert: How To Build Trust & Create An Impact," Rusty shares his expertise on building authentic thought leadership. Rusty has dedicated his career to helping leaders focus on impact rather than ego. Here are the core messages from Rusty's discussion: 🔹 Building Trust: In today’s skeptical world, trust is paramount. Authenticity and consistency are key to establishing and maintaining trust with your audience. 🔹 The Authority Advantage: Rusty introduces the concept of the 'Authority Advantage,' emphasizing the importance of leveraging your knowledge to stand out and make a meaningful impact. 🔹 Impact Over Ego: Effective thought leadership is about making a positive impact, not self-promotion. Focus on adding value and serving your audience. 🔹 Craft Your Message: Tailor your message to resonate with your audience. Clear, compelling communication builds trust and fosters deeper connections. 🔹 Share Personal Stories: Personal stories enhance relatability and trust. Sharing your journey and experiences helps build a genuine connection with your audience. Listen to the full podcast for more of Rusty’s insights! https://lnkd.in/gDw5p6X3 #Marketing #ThoughtLeadership #PersonalBranding #TrustBuilding #ImpactOverEgo #HighPerformanceLife #ZilkerMedia

How do global brands capture local hearts? On the latest Marketing Leadership podcast, Siew Ting Foo, Global Head of Brand at HP, reveals the secret: blending global reach with local soul. Join us for an enlightening conversation on crafting brands that resonate worldwide yet feel intimately local. To check out the full discussion with Siew Ting Foo, click the link in the comments. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

Struggling to stand out from the competition? This conversation I had with Nicole Jansen on the Leaders of Transformation Podcast is exactly what you’re looking for! I got to talk with Nicole about building a brand from the inside out, powerful differentiation strategies, crafting impactful messaging, and delivering MASSIVE value to your customers. Come grab my secrets to success and learn how YOU can replicate them! Watch now at https://lnkd.in/gaHPYFXt #TransformationalLeaders #BrandBuilding #BusinessTips #GrowthCatalyst #LeapZoneStrategies

Check out my latest interview with OUTBOUND Podcast and Joseph Lewin. I talk about a campaign where I leveraged thought leader interviews and curated content to start conversations with prospects who had recently raised funding, which ultimately lead to new business. Other highlights include: - Creating thought leadership content based on target customer pain points, even if not directly related to your product (00:56, 01:26) - Conducting video interviews with multiple industry experts to create an in-depth blog post/resource (01:46) - Using the content to start conversations when prospecting, not to directly sell (03:44, 05:01) - Providing additional value without expecting anything in return to build goodwill (08:03, 08:16) - Practical tips for individual salespeople to replicate a similar approach on their own (10:44) #outboundprospecting

Operator-Immersive Capital with Justin Gray from In Revenue Capital on The Force & Friction Podcast 🚀 🎧 Refresh your strategy, listen now: https://bit.ly/3RYaDEl If you haven't tuned in yet, now's the perfect time to dive into the strategies that transform good businesses into great ones. In this insightful segment, Justin shares powerful tactics for scaling and enhancing your sales strategies: Expert Guidance: Imagine the impact of an expert salesperson guiding your every move during critical deals. Learning from Losses: Each setback is a stepping stone. Learn how leveraging experiences can propel future success. Leveraging Partnerships: Discover how building a strong partner ecosystem can exponentially increase your organization's reach without corresponding increases in your sales force. 🌟 This episode is a must-listen for anyone looking to amplify their business's impact through smart, scalable strategies. #TheForceAndFrictionPodcast #JustinGray #BusinessStrategy #SalesExcellence #Partnerships

Discover the power of your leadership brand and how to elevate it. Our latest podcast discusses essential strategies for enhancing your presence. • Understand the importance of gravitas • Learn how to align your appearance and behavior • Gain insights into effective communication styles Invest in your team's potential—join us! https://lnkd.in/dJJ5ZGzj #LeadershipBrand #ExecutivePresence #PeridotCircle

🚀 Exciting Announcement !🎉 Our founder, Seth Price, recently had the honor of being featured on The Vertical Go-To Market Podcast! 🌐 This episode is a goldmine of insights where Seth unveils the strategic steps he took to elevate our agency's prominence in the legal industry and it’s LIVE! From crafting compelling digital content to making a significant impact at industry conferences, Seth shares a plethora of examples that showcase the essence of our success. 💼💡 Whether you're a podcast aficionado or seeking to make waves at conferences, Seth breaks down the essential elements of becoming a trusted figurehead. Spoiler alert: it's all about cultivating the right perception, building robust networks, and fostering genuine relationships! 👂 Eager to explore the finer details? Join Corey and Seth as they delve into the nuances of relationship-building, thought leadership, and navigating agency sales in a specialized environment. 🌐🤝 This episode is a must-listen for professionals looking to enhance their industry presence! 🎧👇 https://brnw.ch/21wF5vQ #VerticalGoToMarket #PodcastHighlight #DigitalMarketingStrategies #ThoughtLeadershipJourney #AgencySalesSuccess #NetworkingMastery #IndustryInsider #LinkedInExclusive