Edelman’s Post

As Generation Z grows into their spending power, brands need to take note of their distinct preferences. Unlike previous generations, Gen Z values authenticity and quality over deals and brand logos. BCG’s latest research analyzes these traits, offering valuable strategies for brands aiming to connect with this influential group. Discover how to engage more effectively with Gen-Zers and harness their influence on discretionary spending. https://on.bcg.com/3U60Hc0

Find out what “cool” means – and which brands have it – according to Gen Z across North America and Europe at Gen Z 101 Cool Brands on February 20. Our experts will walk you live through our inaugural Cool Brands rankings, the biggest risers and fallers, and just what you can do to be cooler with Gen Z. Over 400 marketers signed up in the first 24 hours -- don't lose your spot. https://lnkd.in/ew622rRB

Find out what “cool” means – and which brands have it – according to Gen Z across North America and Europe at Gen Z 101 Cool Brands on February 20. Our experts will walk you live through our inaugural Cool Brands rankings, the biggest risers and fallers, and just what you can do to be cooler with Gen Z. Over 400 marketers signed up in the first 24 hours -- don't lose your spot. https://lnkd.in/ex6497eR

✨ What makes a brand cool to Gen Z? What brands are getting cooler in their eyes? And what brands are at the top of their cool brand ranking??? 📈 Excited to share all that and more at next week's Gen Z 101 webinar, where we'll be using the ACTUAL DATA from our exclusive cool brand ratings by 13-39-year-olds so tell you what brands young people think are cool and why. ⬇ Click to register. Cool? Cool. #genz #genzmarketing #brandstrategy #webinar #cool https://lnkd.in/emEH3t52 https://lnkd.in/emEH3t52

As part of our series on the role of status and brands, we’re exploring how status signaling has changed dramatically and what that means for navigating and creating relevant influence in the marketplace. #brands #brandidentity

Do you know how much MOMENTUM your brand has in the marketplace? Consumers now expect brands to evolve, push boundaries, and engage beyond just their products. Brands that are not moving forward are soon seen as stale, out of touch, and may be outshone by newer or more dynamic competitors. At its core, a strong brand stays strong because it competes with MOMENTUM.   Burke's Brand Strength Monitor can help measure and improve your brand’s MOMENTUM – one of the two key pillars of a strong brand – through the assessment of these two key dimensions: 🔵 VIBRANCY reflects how a brand is perceived by consumers;  dynamic and innovative brands are ones that can attract new customers and generate buzz 🔵 ADVOCACY reflects how a brand acts as a corporate citizen, or how well it’s perceived as supporting causes that align with its values and those of its consumers Explore more on our innovative approach to Brand Strength ⬇ 🔗 https://lnkd.in/gZJkH8vS 📧 [email protected]   #MRX #Insights #BrandStrength

During times of chaos, brands need empathy and creativity in order to connect with their consumers - and it all begins with context. Don't miss our Insights to Activate comprehensive guide that highlights 3 ways brands can break through and thrive! 💡 #Ipsos #InsightstoActivate #Context #Brands

During times of chaos, brands need empathy and creativity in order to connect with their consumers - and it all begins with context. Don't miss our Insights to Activate comprehensive guide that highlights 3 ways brands can break through and thrive! 💡 #Ipsos #InsightstoActivate #Context #Brands

This is exactly it - brands must get their heads around this audience group and understand what makes them tick. Gen Zs are not just the future they are the now. We do a lot with this group and have learnt loads over the past 18 months - we also have our own Gen Z panel that we talk to on a daily basis (Our Future Collective). They are epic, fresh and brutally honest. Do feel free to get in touch if want to learn from them too. #genz #genzmarketing #pr #marketing

During times of chaos, brands need empathy and creativity in order to connect with their consumers - and it all begins with context. Don't miss our Insights to Activate comprehensive guide that highlights 3 ways brands can break through and thrive! 💡 #Ipsos #InsightstoActivate #Context #Brands