Edelman’s Post

Our media and creative webinar is approaching fast on July 18. Meet Anush Prabhu, one of our esteemed panellists. 🎉 Anush is a proven business accelerator, with over 20 years of experience, in helping brands and agencies transform themselves to deliver growth in this ever-evolving communications economy. He comes with the unique blend of experience in data, creative and media needed to drive solutions in today’s landscape.   Anush had most recently been an instrumental part of the transformational growth of Mediacom, as a Global Chief Strategy Officer, leading it to become one the fastest growing media agencies and being awarded Agency of the Year three times during a seven-year period.  He has also been credited for helping birth and shape several of the agency’s offerings, including Creative Futures which has been growing at 60% annually, providing people-first creativity for clients such as Dell, Google and Coca Cola.    Anush has been honored with several awards such as Adweek’s Media All Star, Adweek Young Influential and International Innovator. He participates in judging for several shows including Cannes and Effie’s and is also an ardent champion of diversity and inclusion, advocating for the cause in industry boards.   Our panellists will be discussing and debating topics such as: 💞 The evolving relationship between media and creative content ⚙ Strategies for integrating marketing disciplines 💡 Insights on future marketing trends 📍 July 18 2pm-3pm EDT To secure your FREE spot now, follow this link: https://lnkd.in/edB3ujUE Spaces are limited, so secure your spot now. #Media #MediaBuying #MediaPlanning #Creative #CreativeAgency #Advertising #Marketing #MarketingStrategy #Strategy

Exciting news! Have been asked judge the prestigious PRWeek awards this year. Truly honoured to have been approached for this and to be considered amongst some of the people I admire most in the industry. There have been some amazing campaigns this year and I can't wait to learn more about the work and thinking behind the scenes in making these happen. As a judge - I'll be looking for the things as we all as communications professionals deal with (comment below if you can relate!) - How you keep coverage momentum during quiet times  - How you max your budget (no matter how big or small it is)  - How you link your measurement to ROI  - How you created impact and overcame challenges #PRweekawards 

1 May 2024. 143. We all have firsts that we love... these are Milk & Honey PR's firsts this week... 🚀 made it to PRWeek's top 150 PR agencies GLOBALLY; moved up 8 spots to position 143 in just 12 months 🎉 celebrating this recognition as a small but mighty multi-market agency with colleagues in the #UK, #Germany, #USA & #Singapore 🙌 one of the very few #communications agencies, especially in Asia, that's majority employee-owned; hence why this ranking means so much to us! #PR #publicrelations #pragency #brand #reputation #GTM

🔑 This week we have Jessica Tamsedge, as our contributor to Booster Consulting Limited's Insights' "The Key" 🔑 Jessica Tamsedge is the CEO of Dentsu Creative UK, which includes 300 people across the 4 UK Dentsu Creative offices in the UK. 🧠 Jessica defines her role as “…bringing together the best of our brand, experience, content, influencer, social and entertainment brains to build brands for what’s next.” 🔥 Jessica is also very involved in helping the advertising and marketing industry be better, including roles with WACL (Women in Advertising & Communications Leadership ), The Women's Association, IPA (Institute of Practitioners in Advertising), Advertising Standards Authority and Chief. ❓ What is the key to Strong Client, Agency Relationships? (in 3 words or less): ➡ ”Trust, partnership, ambition" ❓ Please expand on this (In 100 words or less): ➡ “The best client relationships start with a shared ambition. What does good look like, what might stand in our way, what are we prepared to tackle to the ground to get to better work. Trust means you can have the hard conversations, that you're talking about problems before they become briefs and that both sides will call it if the work's not good enough. Partnership means you do all of this as a team, sharing the responsibility for delivering brilliant, effective work.” ❓ What is your longest Client-Agency relationship? ➡ Waitrose & Partners: 25 years (and counting) 🎉 Dentsu Creative's 25 year relationship anniversary with Waitrose & Partners has just been celebrated and it goes from strength to strength, with them now working on content, commerce and entertainment, and having just launched "The Live Cookery School". Find out more about that here….I challenge you not to get hungry! 👩🍳 https://lnkd.in/e2dPwKHK 🔥 Thank you for sharing your great take on “The Key” 🔑 Jessica Tamsedge. Here’s to building more trust in our relationships! #trust #partnership #ambition #relationshipsmatter 🔑 “The Key”: Visit our website to see all of "The Key" insights so far https://lnkd.in/eeq_Sv7g 

Last night’s recognition by PRWeek US, naming Edelman as the Agency Dynasty of the Past 25 Years, is a reflection of our collective effort and vision. I am grateful to my colleagues who work tirelessly to deliver on the founder’s promise, “It is great to be the largest firm. But we must always strive to be the best firm.” Read my reflections on this journey in my latest blog: https://edl.mn/3vd9Mr9

"A difficult trading environment..." was the story of 2023 and frankly is the story of the first half of 2024. From agency leaders to client CEOs, and certainly if you're in the technology sector, it's tough. That we remain in the Top 10 of PRWeek UK Tech PR Consultancies List is because the Clariteers, against a maelstrom of challenges, just kept bringing it 💪 It's also because our clients are smart, visionary and disruptive; and together we're ensuring impact is delivered directly back to their businesses at every juncture. https://lnkd.in/eR4cq74Y #ClarityUK #TechPR

Feeling excited to be sat amongst the PR Jury for The Drum Awards 2024. Not my first time in this position, so it got me thinking about what I typically look for in an award-winning entry. I'd say I split it up into 4 parts:  1️⃣ Creative difference. Is what I'm seeing something new and clever? 2️⃣ Having an integrated approach. Does the entry include a strategy or activation that goes beyond traditional PR or comms? 3️⃣ A clear link to the business imperative. Does the activity ladder up into the company's broader business goals? 4️⃣ Great results. How did it perform? What was the impact? Measurement is key. Looking forward to seeing the entries - good luck to all!

"The Ones to Watch: PR’s Rising Stars. At the best agencies, great ideas flow from all directions. Here are the rising stars of PR: The next generation of talent." via Observer Media #PR #publicrelations #publicrelations

Did you know? According to the Edelman Trust Barometer, 65% of savvy consumers place their trust in earned media, including the power of PR, above all other marketing channels. In a world flooded with information, authenticity speaks volumes. At TMI, we elevate your brand with the trust that comes from genuine, earned connections. #TMI2GSD

The dust is settling on a Cannes Lions International Festival of Creativity that was a roaring success for the PR industry, and our annual Cannes Decoded report – your guide to the key moments and conversations that shaped the event and the work in 2024 – is now live.   Download your copy using the link below 👇 #Canneslions2024 #CannesDecoded2024 #DoingBusinessBetter