Boisson Announces Restructuring Process, Shift in Operations
Boisson’s Board of Directors has determined that entering into a restructuring process for the company to shift its operational focus is in the best interests of its creditors and other stakeholders. This and other difficult decisions have been made, including the decision to close all retail locations. While this is certainly disappointing, taking these actions will allow the company the opportunity to put forth a restructuring plan aimed to focus on the wholesale distribution and e-commerce divisions, which continue to operate, accepting and fulfilling orders without interruption.
Like many fast-growing consumer startups, the company has faced notable financial challenges in recent months, both in ways to focus investment given the overall complexity of the business as it currently operates, and in broader macroeconomic conditions facing retail and consumer startups. Significant infrastructure, including fixed costs associated with the retail footprint and bi-coastal warehouse operations further compounded these challenges. Without a necessary restructuring plan, the company could not continue operating. Despite concerted efforts to mitigate these obstacles, the resources available were insufficient to sustain the status quo.
The company extends its gratitude to all stakeholders for their unwavering support and partnership during this period of transition. The dedication exhibited by partners in nurturing their businesses and advancing the non-alcoholic beverage category has been invaluable.
Looking ahead, Boisson will make best efforts to focus on the wholesale, e-commerce, and import lines of business, to support the non-alcoholic category, our growing supplier brands, and, most importantly, our customers looking for these options around the country.
As the company navigates this transition, it acknowledges the potential impact on partner businesses and is committed to addressing any challenges that may arise. Open channels of communication will be maintained to ensure stakeholders are kept informed and engaged throughout this process.
Boisson remains optimistic about the future and is confident that this strategic shift will position the company for sustained success in the evolving marketplace.
Warm regards,
Sheetal Aiyer
CEO, Boisson
AGM (Marketing & Merchandising) at Z&Z Intimate Ltd
1moCongratulations Nalin Sir. And wishes your success.