Join our Peter Hanford, Director of Revenue & Growth, on Tuesday, 4th June, at 3:00 pm as he takes the stage with JLR and The HEINEKEN Company for a thought-provoking session! Explore strategies to elevate your marketing procurement team's management of current digital media governance issues, covering #MFA and audience extension networks, whilst improving value #measurement. 🤝 Are you attending? Reach out to us, let's meet up at Stand 8! Nick Waters Federica Bowman Mark Gay Nick Pugh Lars Noordewier Susanne Elias Leela Nair Paul Williamson Matt Girling Bouke de Vries Olga de Giovanni Debbie Morrison ProcureCon Europe Series
Ebiquity plc’s Post
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Have you heard our Summer 'Make it InCREDible’ radio campaign yet? ☀️ We're building on consumer brand awareness gained from our Make It With Field Cred campaigns, to help us learn and measure the effectiveness of our campaigns going forward. Consumers can tune into Bauer Scotland radio stations up and down the country and hear QMS’s new summer advert. Let us know what you think! #QMS #RadioAdvert #MakeItINCREDible"
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✨ Ready to transform your marketing strategy? Join Cori McAfee from Nielsen and Shane Dwyer from Lyft at Cannes Lions for an illuminating session on the power of full funnel metrics. Understand the value of advertising across every consumer touchpoint and drive tangible results for your business. Don’t miss out—request your invite now, space is limited! #CannesLions #MarketingInsights #ROIStrategy
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How does The HEINEKEN Company systematize below-the-line creative excellence? Hear from Lalo Luna, Heineken’s Global Strategic Insight Leader, on how Heineken established and deployed standards for excellence, and how they use SellCheck, Inc. to help measure creative excellence.
SellCheck Webinar Series: Heineken's Below the Line Creative Excellence
https://sellcheck.com
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Another 5-time IntelliCap client transforming GTM and Sales Enablement by driving Quantified Value into the narrative, the Sales Process and Disciplines. Watching Win Rates go up and “No Decisions” go down are some of the immediate impacts created by Chris Lee and our IntelliCap Customer Value Management Partnership. Blazing more paths to success, Chris! Well done!!!!
And we’re off! Chris Lee pumping up the energy and setting the tone for the day. Exciting to see it all come together for Mindshare Europe. It has been amazing to chat with customers and hear them share pricing best practices! Huge shout out to Katy Fritz, CMP and Amy McCarthy for organizing an incredible event.
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How does The HEINEKEN Company systematize below-the-line creative excellence? Hear from Lalo Luna, Heineken’s Global Strategic Insight Leader, on how Heineken established and deployed standards for excellence, and how they use SellCheck, Inc. to help measure creative excellence.
SellCheck Webinar Series: Heineken's Below the Line Creative Excellence
https://sellcheck.com
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Sr. Manager Global Product Marketing | Advertising Tech | Ex-Chair, Sunnybrook Hospital Next-Gen Board
A great discussion about media measurement!
In a world full of digital noise, how do you ensure your brand stands out? Our Attention webinar is now available! Join MiQ’s Lara Koenig in conversation with guest panellists Andy Brown, CEO, The Attention Council, Alaina Pollock, VP of Global Media Partnerships, Dentsu, and Marc Guldimann, CEO and Founder, Adelaide, as they discuss industry updates on attention and its correlation to brand lift metrics and the need to make brand campaigns more dynamic and actionable. Download the webinar here: https://bit.ly/3QdnfWu #Attention #AttentionWebinar
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Did you make it to this morning's The Financial Services Forum seminar on brand consistency? Connect with LEAP's Head of Group Marketing and Business Development, Joanne Merecido to continue the conversation. Or, get in touch to catch up on what you missed. #brandmanagement #advertisingandmarketing #marketingtips
📚📝Let's get back to events! After a rather lacklustre summer, we are thrilled to see the sun shining as we dive into our first event of the quarter. In this morning's seminar, kindly hosted by Lansons, we discussed how businesses can ensure brand consistency across touchpoints. Thanks to all of our members for attending and a big thank you to our fantastic speakers for presenting us with a truly engaging discussion with valuable takeaways. ✨Louise Mason, Head of Marketing, Tesco Bank ✨Rachael Oku, VP Brand & Communications, Pension-bee ✨Joanne Merecido Head of Group Marketing & Business Development, LEAP ✨Justin Deaville Managing Director, Receptional ✨Simon Loughlin Business Development Manager, Receptional 📆 Check out our upcoming events here: https://lnkd.in/esFChvm 💌Subscribe to our FREE weekly newsletter: https://lnkd.in/eerz2dBR
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Chief marketing officer for Brixmor. Expertly uses marketing & communications to accomplish B2B & B2C objectives.
Should I or shouldn't I? 🤔 Trying to decide if you should enter a retail real estate marketing initiative for ICSC Global Awards MAXI? Here are a few tips mentioned by past MAXI winners and current judges. Does it... ☑ Effectively use resources to meet or exceed the marketing goal(s) created to address a specific business need? ☑ Demonstrate an innovative or creative approach to solving the situation? This can either be a first-of-its-kind or a new twist. The MAXI recognizes innovation and excellence, so it needs to stand out and be worth emulating. ☑ Address the judges' criteria and questions outlined in the competition rules? If so, enter your program. Not only may you earn an industry award, but winning entries will be shared with your peers which makes all of us better and elevates the impact of our marketplaces. Listen for other MAXI entry tips on this recorded webinar: https://lnkd.in/gfNXmvX3 I'll share other best practices for MAXI entry leading up to the entry deadline of February 23. Good luck! #ICSCMaxi #retailrealestatemarketing
Best Practices for Submitting a MAXI Application
icsc.com
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As a marketing professional who's been working with shopping centers since the 1990s, I am always so honored when I'm trusted to help prepare MAXI entries. 💕 I always give an honest opinion on a potential entry's strengths and weaknesses so the center's management can decide whether to enter. If they do, I'm a tried and true resource, having produced hundreds of entries! When it comes to preparing MAXI entries, my strengths are: • Seeing the big picture • Drilling down to the most important facts and images • Using them to tell the story in a concise, interesting and visually pleasing way Marketing directors are busy. While the MAXI entry process has been simplified, it still takes TIME, as well as WRITING and DESIGN SKILLS. Plus, having the input of a career shopping center marketing professional is a substantial asset, if I may say so myself. The MAXI application deadline is Friday, February 23, 2024. Let me know if you need help. [email protected], 713-825-2432 https://lnkd.in/g8-ipxyZ
Chief marketing officer for Brixmor. Expertly uses marketing & communications to accomplish B2B & B2C objectives.
Should I or shouldn't I? 🤔 Trying to decide if you should enter a retail real estate marketing initiative for ICSC Global Awards MAXI? Here are a few tips mentioned by past MAXI winners and current judges. Does it... ☑ Effectively use resources to meet or exceed the marketing goal(s) created to address a specific business need? ☑ Demonstrate an innovative or creative approach to solving the situation? This can either be a first-of-its-kind or a new twist. The MAXI recognizes innovation and excellence, so it needs to stand out and be worth emulating. ☑ Address the judges' criteria and questions outlined in the competition rules? If so, enter your program. Not only may you earn an industry award, but winning entries will be shared with your peers which makes all of us better and elevates the impact of our marketplaces. Listen for other MAXI entry tips on this recorded webinar: https://lnkd.in/gfNXmvX3 I'll share other best practices for MAXI entry leading up to the entry deadline of February 23. Good luck! #ICSCMaxi #retailrealestatemarketing
Best Practices for Submitting a MAXI Application
icsc.com
