We’re officially launching DEMANDBRIGHT's Marketing AI Practice.
The field of marketing offers an abundance of #ai models and tools; however, there is a notable scarcity of expert advice and guidance on evaluating, implementing, and quantifying the impact of AI-driven transformation. The focus is shifting from the technology—which will continue to advance swiftly—to its application and integration.
The parallels with the #digital revolution are evident. In the early stages, there was a significant amount of confusion, numerous false starts, and an inefficient use of time and capital. Nevertheless, those who adopted a strategic approach to testing, learning, and refining have excelled. They have seamlessly integrated digital technology and experience into the core of their businesses.
This is the domain in which DEMANDBRIGHT excels—we combine our rich experience in digital and data transformation with expertise in the application and integration of AI to offer a robust suite of services. These services empower our clients to navigate the plethora of AI options available and leverage them for maximum customer and business impact.
Our team addresses critical questions, such as:
✅ Which applications of generative and predictive AI can most significantly enhance marketing outcomes?
✅ What should be the anticipated customer, financial, and operational benchmarks, and how should they be mapped out?
✅ Is it more advantageous to develop in-house capabilities or to procure them?
✅ How can we prepare our data assets and technology infrastructure for delivery? What might we or our vendors already have in place?
✅ In what ways can our team be most effectively utilized to lead and sustain an AI-driven transformation?
✅ What safety and privacy protocols need to be established?
✅ What are the most effective methods to measure and expedite the impact of AI, both now and in the future?
✅ How can we remain abreast of AI innovations and new application models?
By concentrating on marketing-specific use cases, our specialists in AI strategy, analytics, marketing, content, and team development are poised to help create substantial and enduring advancements. As part of our work, we establish an AI Center of Excellence within each of our clients that will drive lasting change.
My colleagues Armin Kakas Robert Skinner Michael Jacobs Aimee Reker Rudy Agovic, PhD Patrick Jones Jeffrey Kaplan and Gary Skidmore and I look forward to engaging with our clients and the broader marketing community.
