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Navigating the world of digital marketing can be challenging, but remember, every problem is an opportunity to learn and grow! 🌱 When you face obstacles, don't get discouraged. Instead, analyze the issue, research possible solutions, and don't hesitate to seek advice from experienced marketers. Embrace a mindset of continuous improvement and stay adaptable. Success in digital marketing often comes from persistence and the ability to pivot when necessary. Keep pushing forward! 🚀

In times of rapid change, it is the learners who inherit the future. The learned usually find themselves beautifully equipped to live in a world that no longer exists.” – Eric Hoffer I look forward to sharing insights, learning from industry leaders, and collaborating with fellow innovators. Let’s embrace the future together and redefine what’s possible! #DisruptiveStrategy #DigitalMarketing #LifelongLearning #Innovation #OxfordUniversity

In the digital marketing world, the key to staying ahead is continuous learning and growth.  It's a dynamic and ever-changing landscape, and to be successful, you need to be adaptable and open to new ideas.  Your success depends not only on your knowledge and skills, but also on your mindset.  It's important to stay motivated and inspired, even when the going gets tough.  Remember, every setback is an opportunity to learn and grow.  Keep pushing forward, even when you feel like giving up. #Motivationmonday #Socialmedia #digitalmarketing

Really enjoyed chatting to Nadia Edwards-Dashti recently at the Fintech B2B Marketing Community annual conference in London recently and being part of her Forbes write up on #marketingleadership and it’s rightful place having a seat at the proverbial table. Highlights include (🔗 see comments for full article): 📈 Marketing as a Revenue Driver 🎓 Marketing as an Educator Marketing for Personalization 💲Marketing Requires Ongoing Investment 🗣️ Marketing as the Voice of Purpose 🤝 Marketing Drives the Partnership Ecosystem ❤️ Marketing to Build Trust 💡 Marketing to Excel Innovation 😵💫 Marketing Influences Perception 🏃🏼♂️ Marketing That is Agile I believe that there must be a better way to deliver financial products and services in a more resilient, risk-mitigated business model which creates lasting value for people and planet, not just short term profits at all costs for shareholders and investors. My reflections in the article focus on Marketing as the Voice of Purpose: “…we must address marketing as a “connection function” that “drives a better future.” She points out that alongside revenue considerations, there are responsibilities elsewhere, too. She notes the “purpose of marketing should be to drive human, environmental and economic value” for all, not just for profit at all costs. She calls out that marketing has great influencing power to drive the development of inclusive financial products to reach new audiences and improve financial literacy. This is seen in the inclusivity of products and how they are marketed to various audiences. When marketing “buys into purpose,” that purpose can be “seen through the whole business and right through to the customer offering.” Picking up on this theme and Marketing as an Educator, marketing in itself also has a long way to go to be educated to be a driver of resilience and sustained growth which is why Cambridge Institute for Sustainability Leadership (CISL) created a series of short courses for professionals such as (🔗 in comments to check them out) - Sustainable Marketing, Media and Creative - Business Sustainabilty Management - Sustainable Finance - High Impact Leadership - Communicating for Influence and Impact Interesting insights all round thanks to Payal Raina , Sonia Mazzotta - Morrison Rashee Pandey, Emmy Granström, Sumeet Vermani, Natasha Gay, Mia Mohamed, Liesl M., Vanessa Lovatt #Fintechmarketing #b2bmarketing #purposemarketing #sustainablemarketing

Here’s MY no-BS guide to not just keeping up, but leading in the digital marketing race. 🚀 1. Never Stop Learning: Every morning, my routine isn't just coffee—it's combing through the latest in marketing innovation. Staying updated isn't an option; it's a necessity. 2. Test, Learn, Repeat: Theories are great, but real-world application? That's gold. I'm always running tests on new strategies, measuring, tweaking, and sometimes, starting over. This hands-on approach keeps my skills not just relevant, but revolutionary. 3. Surround Yourself with Challengers: I constantly engage with industry leaders and up-and-comers who push boundaries. These interactions aren't just networking; they're partnerships in learning. 4. Flexibility is Key: The only constant in marketing is change. Staying ahead is all about being braver, quicker, and smarter. That’s how I ensure my marketing game is future-proof! #Leads #MarketingStrategies #FutureProof #DigitalMarketingStrategies

𝗘𝘃𝗲𝗿 𝘄𝗼𝗻𝗱𝗲𝗿𝗲𝗱 𝗵𝗼𝘄 𝘁𝗼𝗽 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺𝘀 𝘀𝗺𝗮𝘀𝗵 𝘁𝗵𝗲𝗶𝗿 𝗞𝗣𝗜𝘀 𝗲𝘃𝗲𝗿𝘆 𝘁𝗶𝗺𝗲? 𝗛𝗲𝗿𝗲’𝘀 𝗺𝘆 𝗳𝗼𝗿𝗺𝘂𝗹𝗮: Leading in the digital marketing realm isn’t just about the strategies; it’s about the people behind them. Here's how I guide my teams towards excellence and surpass our KPIs: 1. Empowerment is Key: a. I believe in empowering my team members with autonomy and trust. b. Every member has a voice; innovative ideas are always welcome. 2. Continuous Learning: a. The digital landscape evolves daily. Staying ahead means being students forever. b. We invest in learning - webinars, courses, and workshops are part of our DNA. 3. Data-Driven Decisions: a. Guesswork? Not here. Our strategies are sculpted from data and analytics. b. Regular audits keep us on track and our goals within reach. 4. Celebrate Wins, Learn from Losses: a. Every achievement, big or small, is celebrated. b. Failures? They’re just stepping stones to our next success. 5. Clear, Achievable Goals: a. Our KPIs are ambitious yet attainable, pushing us to constantly outdo ourselves. b. Transparency in our objectives aligns and motivates the team. As a leader, my goal is to build a culture where creativity meets efficiency, and challenges turn into opportunities. It's not just about reaching our targets but setting new benchmarks in the digital marketing space. 🌟 Together, we don’t just meet expectations; we redefine them. Now, I’m curious to hear from you: - What strategies have you found most effective for building and guiding a high-performing digital marketing team? - How do you ensure your team stays ahead in this fast-evolving landscape? Drop your thoughts, experiences, and insights in the comments below. Let’s learn from each other and push the boundaries of what’s possible in digital marketing. 👍 Like this post if you found it insightful, and share it to help others in our community grow! #DigitalMarketing #Leadership #PerformanceMarketing #TeamBuilding #ContinuousLearning

[ Embarking on a Digital Marketing Journey ] For the past few months, I've been deeply involved in a project in Corporate Innovation Asia - CIAS. A digital marketing initiative project that not only bring me the chance to learn from great mentors, but furthermore empowering SMEs to thrive in the digital era. From day one, it's been a whirlwind of learning experiences and hands-on applications. I've had the privilege of working directly with clients, implementing strategies, and witnessing firsthand the transformative power of digital marketing. Moreover, digital marketing isn't just a profession for me; it's a passion. Crafting strategies that make every journey remarkable has always been at the core of what I do. It's always been a fun things to think about what are the audiences gonna feel when they are experiencing the path that I made. Not long ago, I was clueless about digital marketing, unsure where to start or what it entailed. I know I wasn't alone in feeling this way. But now, having delved into the field, I've gained invaluable insights. Though I am still learning, but I want bring you on my #learningjourney together. I am thanking for my mentors Indrawan Nugroho, Muhammad Taufik Mardian, Ae Rohaelah, Adlil Umarat, Fakhri Sutapratama, Ireniza Pradevi Mulya In the near future I will share what I've learned so far. So for those who interested on #digitalmarketing #contentcreating you can follow and connect with me on LinkedIn! 😄 🙌

🌍 Ready to take your business beyond borders? International marketing is key to unlocking new markets and reaching diverse audiences worldwide. However, navigating different cultures, regulations, and customer behaviours can be challenging. You must engage effectively across multifaceted markets. gigCMO provides marketing leadership driven by a business growth playbook and a comprehensive array of strategic and international marketing solutions. It is a proven methodology based on the best practices of how to win the market- time and again. Dive into our latest blog post, "Marketing Strategy: Principles of International Marketing," to discover actionable insights and strategies for your international expansion. https://lnkd.in/eswAsk_j #InternationalMarketing #BusinessGrowth #SMEs #Scaleups #MarketingStrategy #GlobalExpansion #gigCMO #FractionalCMOService

Help shape the future of marketing with our President and CEO, Alison Simpson! Are you a senior-level CMA member ready to explore the future of marketing? Join an exclusive group of up to 15 Marketing Leaders in an engaging roundtable discussion on May 28. In this interactive session, discuss why the rapid changes we're experiencing can lead to an exciting new era for marketing. Collaborate with your peers and explore marketing's essential role in driving Canada's success, innovation, and growth. Key topics on the agenda: ✅ The changing role of marketers ✅ Why marketers are well-equipped to lead and succeed in times of change ✅ The crucial role of marketing in challenging times ✅ Why building a strong brand and focusing on short-term results don't have to be separate goals Come prepared to share your thoughts, ask questions, and participate in a dynamic discussion that will shape the future of our profession. Attend in-person: https://lnkd.in/gGstaCcu Attend virtually: https://lnkd.in/gf4VAq8j #MarketingLeadership #FutureOfMarketing #Roundtable #Discussion #CanadianMarketing #GoldenAge #CMACafe

In my journey as a corporate and board advisor, I've had the privilege of working with some of Singapore's most promising brands, many of which are spearheaded by SMEs and family enterprises. I particularly cherish the opportunity to meet (and learn from) the leaders behind these brands during industry engagement platforms like Singapore Management University - Enterprise Singapore's Enterprise Leadership for Transformation program. These interactions have deepened my understanding of the challenges faced by our local businesses. They serve as both an eye-opener and a reminder of why I love helping made-in-Singapore brands aim higher, mature, and make their mark here and abroad. Earlier this week MARKETING-INTERACTIVE explored the role of the fractional Chief Marketing Officer – FMCO – which has been gaining prominence in the marketing industry, akin to IMDA's CTO-as-a-service. I was thrilled to share my thoughts on the FCMO trend, and some upsides for Singapore's SMEs - '“it is the small and medium-sized enterprises (SMEs), dealing with tight budgets but with big dreams, that stand to gain”, added Marcus Loh, director of Temus. “This model offers a path in the middle for many of the SMEs who can better embrace marketing and figure out what they need without jumping the gun and making a full-time hire. For SMEs, this model of a CMO-on-call provides a 'golden ticket' and can open doors to tried-and-tested marketing tools and connections without breaking the bank.' 'These FCMOs can help SMEs navigate the complex world of marketing, from choosing the right stack to the appropriate agency partner for specialist advice and project management to bringing those campaigns to life," he added.' All said, now to tap into the lore of the Lord of the Rings, SMEs venturing into this realm should remember: You're inviting a 'Gandalf' into your midst - not a 'Samwise'. You're getting a guide with the prowess to navigate and influence from afar, not a constant companion for every step of the way! Thanks to Rezwana Manjur for the opportunity to contribute to this story: https://lnkd.in/g4yrbs-n #IndustryImpact #FCMO #Temus #Marketing #GoingFractional