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Today sees the launch of @GroupM’s latest mid-year advertising forecast, exploring how our industry has grown globally and on an individual market basis so far in 2024 – as well as a look ahead to 2025 predictions. The report paints a more optimistic picture for the global advertising industry, driven by digital growth, the recovery of key markets like China, and the accelerating adoption of retail media, CTV advertising, and AI.   https://lnkd.in/eRxtqcE7 #thisyearnextyear #forecast #advertising #groupm  

As TV and digital converges, understanding viewer behavior across all screens is paramount for marketers. Discover key trends shaping the industry, including Nielsen's global expansion and the rise of alternative measurement providers. From Comscore, Inc. to iSpot.tv, learn about the players redefining TV measurement with diverse data sources and real-time analytics. Learn about the unique advantages and challenges of alternative measurement providers, the importance of identity graphs in navigating cross-channel campaigns, and how Experian supports TV measurement with flexible attribution reports and unique data insights. Read the blog post here ➜ https://lnkd.in/gmnxW2su #TVMeasurement #MarketingTrends #DataDrivenInsights

ICYMI: MediaPost’s Digital Out-of-Home Insider Summit March 20 – 23, 2024 in Scottsdale, AZ: At the Spring edition of MediaPost's Digital Out-of-Home Insider Summit we lean into this future where technology once again reimagines the brand2consumer relationship. How are connected screens integrating into real life moments of decision and influence? What are early adopters of DOOH learning about integrating these new IRL experiences into traditional media plans? Are programmatic […] #DOOH #digitalbillboards #digitalsignage

How to build a modern consumer specialist media business? 12 insights from case studies of 20 European specialist media innovators in a report I researched for Media Makers Meet - Mx3

GroupM's 2024 Global Mid-Year Forecast is here! This comprehensive report delves into key trends, emerging opportunities, and the future landscape of the media industry. Global ad revenue is set to soar by 7.8%, eventually surpassing one trillion in revenue by 2025. Digital dominates with pure-play advertising capturing 70.6% of the market at $699 billion. Connected TV isn't far behind, expecting a massive 20.1% growth to hit $38.3 billion. Out of home advertising is making a strong comeback, especially in China. Meanwhile, traditional media like TV, print, and cinema are seeing slower growth or declines. Dive into the full report for more insights: https://lnkd.in/evTrHUw9

The countdown is on! DV’s 2024 Global Insights: Americas webinar is tomorrow, May 23, at 10:00 am EST. Join us for an in-depth breakdown of the biggest ad tech trends impacting North America and LATAM. It’s not too late to register: https://buff.ly/3JSHuWy

Stay Ahead with Media Monitoring: 4 Key Reminders ‼ In today's fast-paced digital landscape, staying informed and responsive is crucial. Media monitoring can be your secret weapon to maintaining a competitive edge. Engage with us to learn more about how our Media InSite's Media Monitoring services can transform your brand’s strategy. #MediaMonitoring #StayInformed #BrandManagement #CompetitiveEdge #mediainsite #monitoringcompany #trinidadandtobago #caribbean

Have you heard? The Future of Media has arrived in Manchester! Our flagship conference, The Future of Media, has now arrived in Manchester, extending the conversation dedicated to commercial media to the dynamic media communities of northern England and Scotland. The Future of Media Manchester will feature top-tier delegates and speakers from all corners of the industry, offering valuable insights into evolving media business models and market opportunities. Expect over 400 media leaders and rising stars who will provide insights into best practices in commercial media buying, selling, and planning. Join us as we engage, discuss, and celebrate the dynamic media industry with a fresh audience who are shaping the evolving landscape of media transactions. We'll pave the way for a new era in the industry; bring forth the most crucial dialogues in commercial media from across the UK and bridge the gap between buyers and sellers. Every facet of the ecosystem will be represented and heard at the same time. THIS IS THE FUTURE OF MEDIA. Register now! (Registration link in the comments). #FOMM

🚀📈 Ready to explore the future of media? 📰📺🛍️ Don't miss out on our latest report: "THE FUTURE OF MEDIA: FROM INFORMATION TO ENTERTAINMENT TO SHOPPING." 🌟 Discover how the media landscape is evolving and strategies to adapt to these changes. Download your copy now and stay ahead of the curve! https://cutt.ly/Gw0RQjEW #MediaIndustry #FutureofMedia #DigitalTransformation #DownloadNow

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