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📊 In this latest edition of The #Wheelhouse, Director Gavin Desir makes the case for building econometric models that balance both the long-term and short-term impact of #marketinginvestment. He puts a particular emphasis on taking proper account of the long-term impact which many – particularly digital-first, attribution-based – models tend to overlook. 📰 Stay ahead with the latest insights from our #MarketingEffectiveness team in The Wheelhouse blog series. Subscribe to our newsletter today for exclusive access! https://bit.ly/3VLEFwb mike campbell Ryan Rooney Martin Radford Steffen Kapffenstein Tom Loughnan Inés Miranda Rivero Olga De Giovanni Nic Pietersma

Balancing long-term and short-term

Balancing long-term and short-term

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