Ebiquity plc’s Post

🚀 Get the Most Out of Your Media Spend! Join us on 10 September for an in-person event with ISBA, where we'll dive into the latest insights from the "Profit Ability 2" study and provide actionable strategies to maximise the returns on #digital and #AdvancedTV investments. Learn what’s working, what’s not, and how to get more from your media spend. 🔗 Looking to elevate your media strategy? Secure your spot now - https://lnkd.in/erEYifAn Nic Pietersma Priya Patel Ben Maslen James McCann Michelle Morgado Peter Hanford Bouke de Vries Nick Pugh Mark Gay Dan Larden Stephen Chester Faiza Hussain Maya Arber Ryan Rooney Sabrina Whitten James Boulton Kieran Ray Emily Young Paul Burgon Kevin Grand Matt Girling

📊 Unlock Your Media ROI! Join us on 10 September at the ISBA Offices in London for an exclusive event: "Closing the Media ROI Gap - Key Insights from Profit Ability 2." We’ll explore key findings on boosting advertising #effectiveness, bridging the media #ROI gap between digital and traditional channels, and future-proofing your #AdvancedTV investments. 👉 Don't miss out on these actionable insights! Register here: https://lnkd.in/edUc3YXR Nic Pietersma Priya Patel Ben Maslen James McCann Michelle Morgado Peter Hanford Bouke de Vries Nick Pugh Mark Gay Dan Larden Stephen Chester Faiza Hussain Maya Arber Ryan Rooney Sabrina Whitten James Boulton Kieran Ray Emily Young Paul Burgon Kevin Grand Matt Girling 

In the latest edition of #TheWheelhouse, Group Director Nic Pietersma considers the issue of overfitting – building statistical models that contain too many variables. Spoiler alert: while this article is a little more technical and in-depth than usual, it is also practical and straightforward! 📰 Stay ahead with the latest insights from our #MarketingEffectiveness team in The Wheelhouse blog series. Subscribe to our newsletter today for exclusive access! https://bit.ly/3zatDsY mike campbell Ryan Rooney Steffen Kapffenstein Tom Loughnan Inés Miranda Rivero Bouke de Vries Michelle Morgado Nick Pugh Peter Hanford

📉 With China’s advertising market projected to grow 2.1% in 2025, our Stewart Li shared insights with Campaign Asia-Pacific on our latest study: "Advertisers should implement three strategic measures to enhance the competitiveness of the media market, including evaluating the #agency operating model, actively #negotiating, and improving #transparency and management". Click below to discover our full insights. 🌐 Leela Nair Sanny Manduapessy Sandeep Srivastava Bouke de Vries Ilda Jamison Varun Sood

📢 Join Our Exclusive Webinar: 2024 Media Trends in APAC & Impact on 2025 Advertising, hosted by WFA in partnership with Ebiquity plc 📢 ✅ Gain an independent perspective on key media trends in APAC for 2024 and learn how to optimise your media spend for 2025. Our Leela Nair and Stewart Li will share insights on opportunities, threats, and watchouts to help you stay ahead. 👉 If you are a brand, secure your spot now: https://lnkd.in/eUfVFP7a Laura Forcetti Nick Waters Nick Pugh Mark Gay Paul Williamson Lars Noordewier Ruben Schreurs Peter Hanford Bouke de Vries Michelle Morgado Maya Arber Sanny Manduapessy Joel Gan Ilda Jamison Sandeep Srivastava Devika Jyotimani

🔵 New Opportunities and Risks in Streaming TV   James McCann explores how Warner Bros. Discovery's AIM, a first-party data platform, is part of a broader trend among publishers to enhance targeting within #StreamingTV. While these solutions offer deeper targeting, they also introduce higher CPMs and further complexity in the fragmented Streaming TV ecosystem.   👉 To learn how advertisers can effectively leverage these solutions, read the full piece on Ebiquity Transmit: https://lnkd.in/eUcicKaT Bouke de Vries Peter Hanford Jide Sobo Michelle Morgado Nick Pugh Paul Williamson Travis Lusk Lisa Niemeyer Cara Eskin Mark Gay Leela Nair Christine Kalkar Lars Noordewier Ruben Schreurs

🍪 We're excited to have contributed to IAB UK's latest piece in The Drum on the future of advertising in a low-cookie world. Our Ben Maslen shares key insights on how #advertisers can navigate this evolving landscape.   Ben emphasizes the importance of embracing new #solutions, streamlining supply chains, and focusing on #privacy, #efficiency, and quality placements. Discover more by clicking below. Nick Waters Nick Pugh Lars Noordewier Ruben Schreurs Leela Nair Mark Gay Paul Williamson Christine Kalkar Bouke de Vries Peter Hanford Maya Arber Faiza Hussain Michelle Morgado

🔵 New PMax Updates focus on #AI and better reporting Les Hostetler highlights how Google’s Performance Max (#PMax) is evolving in response to #advertiser concerns. Recent updates introduce powerful tools like account-level negative keywords, campaign-level brand exclusions, and enhanced AI-driven asset creation. These changes give advertisers better control and smarter targeting. 👉 Learn more about these enhancements on Ebiquity Transmit: https://lnkd.in/eSMNt4Uj Bouke de Vries Travis Lusk Lisa Niemeyer Paul Williamson Lars Noordewier Peter Hanford Nick Pugh Michelle Morgado Mark Gay Nick Waters Leela Nair Christine Kalkar Jide Sobo

The World Federation of Advertisers (WFA) is suspending operations of its Global Alliance for Responsible Media (GARM) initiative, launched in 2019 to protect brands from harmful content. This comes just days after Elon Musk's X filed a federal lawsuit, accusing GARM and its members of anti-competitive practices and organising an ad boycott. Our Ruben Schreurs called X’s lawsuit against the WFA an example of “weaponised litigation” that “simply serves as a vehicle to stifle those voices and cripple the organisations” that are trying to make the web safer, particularly for children, in a conversation with CNBC. Read the full piece: https://lnkd.in/eKM2ZxcZ Nick Waters Nick Pugh Lars Noordewier Paul Williamson Christine Kalkar Leela Nair Mark Gay Peter Hanford Bouke de Vries Debbie Morrison Michelle Morgado Travis Lusk Lisa Niemeyer