E-FWD’s Post

Every year, the B2B Marketing Awards see some brilliant campaigns take home the win. And what's one of the most competitive categories? ‘Best channel marketing initiative’. In 2023, Revere scooped up the Gold for its holistic and multi-channel campaign. In this report, we break down everything from: 🟠 How Revere created a personalised program to engage with key partners 🟠 How marketing and sales worked together throughout the campaign 🟠 How they ensured the messaging came across in the right channels. And much more... Download the report below: https://okt.to/CpEZsz #casestudy #b2bmarketing #b2bawards

𝐒𝐭𝐚𝐧𝐝 𝐨𝐮𝐭 𝐢𝐧 𝐚 𝐡𝐨𝐦𝐨𝐠𝐞𝐧𝐨𝐮𝐬 𝐁𝟐𝐁 𝐥𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 Learn breakthrough strategies to break the B2B demand ceiling. Dive in now! https://lnkd.in/dNuNb5aw Tomer Rotenberg Tomer Hamami Dima Slavutski Daniel Shavit Amir Weiss #CTV #advertising #globalmarketing #advertisingstrategy

WINNER! Dive into the campaign that brought home the gold at last night’s Northern Digital Awards and find out why it's Matthew Eastwood's fave creative work of 2023 🏆 🏆 To us, this wasn't just another campaign. It wasn't content. It wasn't art. It was a disruptive wake-up call. See why this collaboration between creatives, PR experts, fabric manufacturers and industry leaders in construction at IronmongeryDirect earned us Best Digital Marketing Campaign - B2B >> https://lnkd.in/eZ7nbYvq #NorthernDigitalAwards #B2B #DigitalMarketing

Let’s be real. We’re a little skeptical of most award shows...but the Pinnacle Awards are different. Read why and explore our award-winning campaigns in our latest article: https://lnkd.in/g9DDR3qi #PinnacleAward #MarketingAward #B2Bmarketing #Digitalmarketer

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Is it possible for a #B2BBrand to compete for attention in consumer media, even in venues like the Super Bowl? Workday’s Rockstar Campaign proved it’s more than possible - a standout in integrated media and the Grand Prix winner of The 2023 Drum B2B Awards. https://lnkd.in/e_9Q9Z7g Before anyone comments that most campaigns that spend a fortune win awards, it’s important to point out that it also delivered significant results. However, the most interesting insight is the common thread shared with all the most successful, results-driven B2B campaigns that spent far less. Each campaign was centered around content that emotionally resonated with their audience. Proving Ian Darby’s point that “creativity, engagement, and personalization are truly the trinity that underpins the best of B2B marketing”. #B2BMarketing #GrowthMarketing #ContentMarketing #2023Highlights

Welcome to April. It's the beginning of the second quarter of the year (Q2). This is when most B2B and B2C organisations start executing massively on their marketing budget. Put your arts in order so that you can close some mega deals. Get a marketing plan! More on this later. ~ Treasure Kalu #Inspiringteekay #PremiumLifeOrNothing

Brand statement: "We are committed to excellence." Customer promise: "We guarantee 24/7 support with a 30-minute response time and less than 1% down-time, ensuring your business never misses a beat." You see the difference? Inspired from a presentation I saw some time back at a LinkedIn event, I’ve been making sure to remember the learnings the B2B Institute made when comparing brand statements to a PTTC (Promise to the customer). Because, opposite to (most) brand statements, a PTTC actually describes what benefits you'll be able to get from a specific product or service. And the results are quite clear; 👉 PTTC campaigns are 60% more likely to report increased market share. 👉 PTTC campaigns are 48% more likely to drive improvements in brand health metrics. Getting the attention from your target audience is hard enough on its own - so make sure whenever you get it, you're going to present them with communication clearly describing what value you’re able to provide. The study I'm referring to, which the B2B institute created together with Roger Martin & WARC, is super interesting and definitely worth a read. Let me know if you'd like me to send over a link. #certifiedmarketingexperts #b2b #b2bmarketing #customerpromises

This interesting article by Forbes predicts that "by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels". This shift requires organisations to revamp their digital strategies and optimise their online customer journey. This includes how events businesses sell sponsorships, exhibition stands and delegate tickets. "About 73% of B2B buyers now expect to engage with brands through multiple channels during their purchase journey." Do you have your multi-channel strategy working well enough to make the most of this trend? Get in touch with Team MPG for help on building a multi-channel approach and optimising each channel for best impact. Read more: https://bit.ly/47F1WUs

Brilliant insights from #CannesLions2024