Dwight Funding’s Post

Ditch faceless brands: Humanize packaging & connect with customers In today's saturated market, consumers crave more than just a product They seek brands with ➡ purpose ➡ stories ➡ passionate faces behind them That's why we wanted to feature the founder's story on the back panel of Reprise Health's new packaging HERE'S WHY IT MATTERS 💜 Emotional connection: People connect with stories Sharing the founder's narrative allows customers to understand the "why" behind your brand, fostering a deeper emotional connection 💜 Transparency and authenticity: In a world where sourcing is questionable and cultural appropriation (I know, I said it) is not uncommon- it feels good to know who I am buying from and from where 💜 Celebrating diversity: It's important to see more representation in the CPG space! I love that Reprise Health has bridged the gap between ancient asian superfoods and making them accessible to the modern consumer There's inclusiveness here Fun Fact: Po po means maternal grandma Nai Nai means paternal grandma 💜 Cheers to all the grandmas who helped us get to where we are today P.S. Do you have a tradition or something special that your grandma passed down do you? #packagingdesign #branding #founderstory #cpg #emotionalconnection

🚀 Grateful for the opportunity to lead this work with Dr. Scholl's! Our case study explores how we assisted them in expanding their brand footprint beyond First Aid and Footcare using insights from Kantar's ConceptEvaluate and PackEvaluate on Kantar Marketplace. Explore how our agile solutions empower clients to make informed innovation decisions. #MarketResearch #BrandExpansion #ConsumerGoods #Innovation #CaseStudy

Here are a few of the consumer news, brands, people, places, things that captured my attention last week: Flo Health Inc. health, a fertility-tracking app, raises $200M at a $1B+ valuation - (from Traded: Venture Capital) Groupe Clarins is Reformulating Its Hero Product (And Its Business) - (from The Business of Fashion) Why 95% of new products miss the mark - (from MIT Professional Education) How to build a $100M brand: building buzz on a budget - (from The Business of Fashion) Coefficient Capital and The New Consumer released their mid-year consumer trends report - (from Coefficient Capital) It’s officially BRAT summer - but most people still don’t know what that means - (from PinkNews) The origins of the viral trend “Emergency, Emergency, Paging Dr. Beat” explained - from (the The Daily Dot) The wellness brand betting on “Female Viagara” - (from The Business of Fashion) You can read more in last week's issue of ICYMI https://lnkd.in/gXqybW7G #consumernews #consumerbrands #news

Really enjoyed being at Nosh Live last week and sharing our perspectives on what it takes to scale Insurgent Brands. Lots of common themes with what we heard from brands like Trü Frü, Nature's Bakery, That's it. and others. Thanks Carol Ortenberg and John Craven for inviting me to speak and for a great show! Key takeaways from our perspectives on what it takes to scale Insurgent Brands: 1. Drive velocity ahead of distribution - distribution is earned so focus on creating consumer traction at shelf in targeted ways before expanding into new doors 2. Build velocity by adding new audiences over time, and use the right marketing mix to do so - TV is often not the right answer 3. Ensure your consumer value proposition can reach new audiences while remaining authentic 4. Reapply the Insurgent Brand playbook as you innovate and enter new categories - always start with the consumer need and be thoughtful about what scale levers to pull and when 5. Protect your Founder's Mentality - as you figure out where and when to pull scale levers, don't compromise the benefits of being small Look out for Bain's 2024 Insurgent Brands list coming out in March next year! https://lnkd.in/g3UtV7fa

What if your local store didn’t have every recognizable brand inside? What if retailers offered products that were made by real innovators, not committees? In retail, the customer should always be #1. When we were founded in 2018, we had a huge learning curve. We knew we had a truly transformative product, DIGESTLIVE™, and couldn’t wait to get it on the shelves of markets and pharmacies everywhere. But to our surprise, most store buyers weren’t prioritizing the customer. Instead, they were prioritizing the relationships they’d already established with big corporate reps. How do we compete with companies like P&G and Bayer? Retail stores need to re-examine how they allocate shelf space. This isn’t about giving an opportunity to the ‘little guy.’ If independent brands don’t perform or supply quality products, there shouldn’t be a place for them. If the goal of a retailer is to serve their customers in the best way possible, the answer isn’t going to be only to sell recognizable brands. The world is filled with innovators creating extraordinary products that work better than their big brand counterparts. When retailers embrace this, they help drive progress and give customers access to products that can truly improve their lives. Let’s work together to make retail a place where innovation thrives and the best products, big or small, get the spotlight they deserve. #Innovation #DigestLive #Organza #WomensHealth #ForWomenByWomen #DigestiveHealth #GutWellness #GIHealth #HolisticHealth #Herbal #Natural #Organic #Constipation

Thrilled that Chomps made it onto Bain & Company & Company's 2024 Insurgent Brand List! This continues to solidify our continued focus is driving growth year over year 🚀 #highgrowth #betterforyou #insurgentbrands

At Global Cosmetics, we recognize the power of social media in shaping consumer preferences and brand expectations. That's why we leverage these platforms to better understand how brands want their products to be manufactured and used. Here's how our approach improves our R&D, packaging sourcing, and formula development: Customer Insights: By monitoring social media conversations, we gain valuable insights into consumer preferences, trends, and feedback on existing products. This informs our R&D efforts, allowing us to tailor formulations and packaging designs to meet evolving market demands. Brand Engagement: Engaging with brands and their followers on social media helps us build strong relationships and foster collaboration. We actively seek feedback and input from brands to ensure that our manufacturing solutions align with their vision and goals. Market Trends: Social media serves as a dynamic source of inspiration for new product ideas and innovations. By staying attuned to trending topics and discussions, we can proactively adapt our manufacturing processes to stay ahead of the curve. In today's digital age, where consumers turn to social media and the internet to make informed decisions about brands, being at the forefront of social media engagement is essential. As manufacturing partners to numerous brands, we understand the importance of not only meeting but exceeding consumer expectations. By leveraging social media insights, we can deliver unparalleled manufacturing solutions that drive success for our partners. 🚀 #SocialMediaInsights #ManufacturingSolutions #RAndD #PackagingSourcing #FormulaDevelopment #BrandEngagement #MarketTrends #ConsumerExpectations #BrandAdvocates #GlobalCosmetics #Innovation #BeautyIndustry

Succesfully positioning a new brand in established market is often the most difficult task for a marketeer! As per book : '10 Day MBA', There are 3 options, as FOLLOWER BRANDS for creating new positioning: #Option 1: To establish a new category. Established brands are tough to beat, but consumers will adopt a new category more easily. Example : 'Health Supplement for Women' in crowded market of multivitamins. #Option 2: Find an open position in the consumer's mind. Example: Starbucks became the 'premium quick-service' coffee brand. #Option 3: Reposition the competitor to undercut the leader's concept, product, or spokesperson. Example: Tylenol (paracetamol brand) said, "lf your stomach is upset. check with your doctor before your take aspirin.

At Global Cosmetics, we recognize the power of social media in shaping consumer preferences and brand expectations. That's why we leverage these platforms to better understand how brands want their products to be manufactured and used. Here's how our approach improves our R&D, packaging sourcing, and formula development: Customer Insights: By monitoring social media conversations, we gain valuable insights into consumer preferences, trends, and feedback on existing products. This informs our R&D efforts, allowing us to tailor formulations and packaging designs to meet evolving market demands. Brand Engagement: Engaging with brands and their followers on social media helps us build strong relationships and foster collaboration. We actively seek feedback and input from brands to ensure that our manufacturing solutions align with their vision and goals. Market Trends: Social media serves as a dynamic source of inspiration for new product ideas and innovations. By staying attuned to trending topics and discussions, we can proactively adapt our manufacturing processes to stay ahead of the curve. In today's digital age, where consumers turn to social media and the internet to make informed decisions about brands, being at the forefront of social media engagement is essential. As manufacturing partners to numerous brands, we understand the importance of not only meeting but exceeding consumer expectations. By leveraging social media insights, we can deliver unparalleled manufacturing solutions that drive success for our partners. 🚀 #SocialMediaInsights #ManufacturingSolutions #RAndD #PackagingSourcing #FormulaDevelopment #BrandEngagement #MarketTrends #ConsumerExpectations #BrandAdvocates #GlobalCosmetics #Innovation #BeautyIndustry

Who says #sustainable products are niche? Cabinet Health can show you that's not true. They deliver your prescription in a home-compostable mailer with a personalized and refillable glass bottle. And guess what? They're growing--fast. "The focus of our customers and their competitors on these [sustainability] initiatives demonstrates the timeliness for brands to empower consumers to make more conscious and sustainable buying decisions," says Highlight Emerging #CPG brands specialist Emma Steele. "Take for example the success of a DTC brand like Cabinet: They've since won distribution in nationwide retailers like Target and CVS." The time for sustainable product development is now. Learn more at: 🌱 Our report on consumer preferences for sustainability: https://lnkd.in/eB_hJDwy 🌱 Our blog on 2024 packaging trends: https://lnkd.in/emwjvDnW