Dubai Lynx International Festival of Creativity’s Post

TFWA Asia Pacific

Exactly 5 weeks left until Cannes Lions. Let's book some time in person - https://lnkd.in/ejUCcJ5d I will be roaming the Croisette, helping brands discover innovative technologies and making those 1:1 connections. #CannesLions #BrandInnovators #StrategyMeeting #BrandGrowth #Innovation.

working smart is the key

🥇 Next week will mark 4 months until Paris hosts the largest and most complex sporting event in the world. 👮♀ The safety of the Olympic Games has become an ongoing, inescapable, and unpredictable challenge.   🔒 With rising geopolitical tensions, ongoing conflicts and countries making up over 60% of the world’s economic output holding elections this year¹, safety at the 33rd Olympiad will be of paramount importance. 💻 Join our safety experts Frédéric Dupraz and Matthieu Rolin, CIIA as well as Groupe BPCE's Director of the Olympic and Paralympic Games partnership Benoît Gausseron and discover the innovative companies, products and services involved in securing the athletes, the spectators, the organizers, and the Olympic Games as a whole. 📅 Date: 27/03/2024 ⌚ March Time: 16:00 CET 🔗Register on the link below (professional investors only) 🔽 https://lnkd.in/eb7yUtsM Marketing Communication | Capital at Risk   ¹Source: Reuters as of 15/01/2024

Students ask me all the time why study communication today. It is through communication and media studies, which is by its very nature interdisciplinary, that we learn how to take big issues, ideas, concepts and turn them into accessible informative, educational and entertaining moments. These mediated moments I am speaking of are what fuel a society's progress. Check out this post by Mustafa Alrawi and you will understand.

And the countdown begins…. 3 weeks to go! It would be great to catch-up. Meeting link below

Isabelle Stengers reflects: "I would say that the adventure of thinking is an adventure of hope. What I mean by 'adventure' is adventure as creative enterprise, in spite of the many reasons we have to despair. We have all the reasons we wish to despair–to think is to succeed in not following those reasons, one way or another. Thus I would say that hope is the difference between probability and possibility. If we follow probability there is no hope, just a calculated anticipation authorised by the world as it is. But, to 'think' is to create possibility against probability." Taking this sense of hope to heart, I'm truly thankful to have the opportunity to represent Westminster International University in Tashkent at the 2023 Dubai Future Forum, which is very much a space to create possibility, and absolutely delighted to go on an adventure of thinking with Annette L Gardner, PhD and Shermon Cruz, APF. We will dig into insights from the Association of Professional Futurists - APF Evaluation Task Force report and look at how more critical and creative evaluation approaches can strengthen futures and foresight towards creating possibility against probability. The APF Evaluation Task Force Report is freely available to all: https://lnkd.in/drK8J_CR #futures #foresight #transformativefuturesandforesight #transformativeforesight #strategicforesight #evaluation #futuresthinking #evaluatingfutures

Officially: Saudi Arabia and its capital, Riyadh, are the world's destination at Expo 2030 🇸🇦 Paris: Saudi Arabia's Riyadh will host the Expo 2030 world fair, the vote results from 182 members of the Bureau International des Expositions showed on Tuesday. South Korea's Busan and Italy's Rome were also in the running to host the world fair, a five-yearly event that attracts millions of visitors and billions of dollars in investment Needing only one round of voting and securing the necessary two-thirds majority of member states at the general assembly of organisers Bureau International des Expositions (BIE) in Paris, Riyadh won 119 votes, South Korea's Busan 29 and Italian capital Rome 17, the BIE said. With the stakes high, each city has escalated its campaign efforts, showcasing unique visions and ambitious promises to secure the rights to the globally prestigious event. READ MORE: https://lnkd.in/dqVyU5QW #expo2030 #saudivision2030 #riyadhexpo2030 #RiyadhKSA #WorldExpo

Like many, I'm lucky to be heading to the French Riviera next week for Cannes Lions International Festival of Creativity. This time I'm eager for a more human approach to the festival - a fresh perspective that reveals the true essence of La Croisette and beyond. These are the things we know about Cannes: It's a visual kaleidoscope 🌈 A sea of serendipity 🌊 A time and place built on conversation + connection 🤝 It's equally inspiring as it is intimidating 💡 😬 The variable isn't the weather, it's the people you meet. Which got me thinking... The B2B world is awash with talk of 'a more human approach', but what does that look like at an individual level and how could that help me navigate the networking? How do you 'do' Cannes in a more considered, empathetic and inclusive way, as you bounce from brands to beaches to bars? This is what Jonathan Izzard found. Nunchi [noon-chi] The Korean art of understanding what people are thinking and feeling at any given moment - literally “measuring with your eyes”. Reading the (whole) room, not just individuals within it - with objectivity and empathy. My Cannes promise is to try to demonstrate more nunchi by: Opening my eyes 👀 Considering everyone 💕 Staying focused 🧘♂️ Really listening 📞 Engaging with empathy 💗 Can(nes) it be done? Watch this space. #CrashingTheCroisette #WindowsIntoWonder #CannesLions

The future of events holds an exciting and interesting journey. Event angencies were always seeking to execute or organize key events from confrences, exhibitions and entertainment. But, an interesting but; the industry has developed especially in the middle east specifically in the Kingdom of Saudi Arabia, leading the event industry with key international events like G20 conference, Leap Exhibition, Formula 1 and E, Worldcup and expo 2030 in the near future. Having many regional and international event agencies set up their headquarters in Riyadh. The event agencies in my own opinion will need to support and take execution projects, never the less also develop their own key projects and IPs as top ranked agencies will be who has developed a key event and scaled to a key international event. I am sure in the near future we will be seeing events born in our region and will be taken internationally to be executed in Europe, USA and the far east. An interesting and bright future for the event industry in the Region and Kingdom of Saudi Arabia will be holding alot of success stories and joy. #events #future #ksa #middleeast #vission2030