If you're #cleanroom shopping (if you don't already have one, you should be - #justsayin) make sure you asked solid questions about what your platform comes with. Meaning, is it an empty box that will port in your #1PD and then you have to add on (read: buy) an #identity platform, 3rd party data to append/improve your 1PD, prospecting data and #activation tools to actually launch campaigns with your vendors. If you just thought, 'damn, that's going to cost a lot,' call me...cuz you're right, but it doesn't have to be that way.
#Marketers are looking at #CDPs and #cleanrooms to help them solve for connectivity in a cookieless world. But what do each of them uniquely solve for marketers? And why might you actually need both of them? Learn more about the difference and synergies between CDPs and clean rooms in the blog post: https://lnkd.in/dX25n7z5