Drew Lotter’s Post

In 2014, I directed Arthur Miller's ALL MY SONS at the University of South Alabama. As is the case with everything I direct, I started first with a metaphor to hold the story together. That metaphor was a pride of lions. I won't go into detail about how I arrived at this visual, but to date it is one of the most exciting and successful containers I've ever used to bind the different elements of theatrical storytelling together. It provided a consistent vocabulary for communicating intentionally with designers, actors, and technicians. It was not for the audience to know. There were no lions on stage, or used as marketing visuals, or announced before the beginning of the show. No one came up to me afterward and said, "Cool lion theme." It was for me and the production team. And it is one of the most important things you can do as a successful public speaker and presenter. Choose a theme, a metaphor, or a question which influences and informs your story, content, and action ask. It will motivate your decisions, guide you when you're stuck, and ensure your audience experiences a cohesive message. Too often public speakers leave to chance valuable moments which are well within your control. The great ones, however, pick a container to guide the work. Happy Monday :) #effectivecommunication #publicspeaking #communication #communicationstrategy #metaphor #question #speakintoaction #theatre #directing #allmysons #universityofsouthalabama

Returning to our theater roots, we are working with our client in Texas to create an interactive Theatre in the Round experience. The stage is always in the center with the audience arranged on all sides and is most commonly rectangular, circular, diamond, or triangular. Presenters may enter and exit through the audience from different directions. In effect, theatre-in-the-round removes the 4th wall and brings the presenter into the same space as the audience, allowing for strong and direct engagement with the audience. Scenic design is usually minimal since it would obscure the audience's view. What do you think about this type of presentation format? hashtag #eventsprofs #eventpros #liveeventpros #audiovisualexperts #experientialmarketing #corporateeventplanning

The Theatre of Business: A Masterclass in Storytelling Imagine stepping onto a stage, the spotlight is on you, and the audience is waiting with bated breath. This is theatre. But isn't it also business? In theatre, the script is your strategy. Actors are your team, bringing the script to life. The audience? Your customers, who need to be captivated and engaged. Rehearsals? That’s your preparation, refining your pitch, and perfecting your approach. Just like in a play, understanding your audience is crucial.  Authenticity shines through, whether on stage or in a meeting. The most memorable performances are those that touch our hearts, just like the best business interactions. Every day, I step onto the stage of business, drawing from my passion for theatre to create narratives that connect, inspire, and drive results. Because at the end of the day, whether in the spotlight or the boardroom, it's all about telling a story that resonates. Here's to the art of business storytelling, where passion meets profession, and every act is an opportunity to create something unforgettable. #Theatre #Business #Storytelling #tempt

Rant incoming for a Monday morning… I went to a murder mystery event on Friday, and I came away feeling rather disheartened. The disappointment didn't stem from the actors, the storyline, the production value or even the food. But rather from the behaviour of certain attendees who seemed to relish in heckling and disrespecting the performers. It's moments like these that highlight the importance of fostering a community of theatre lovers who understand and appreciate the boundaries between IMMERSION and INVASION. While the adage 'the more, the merrier' rings true for many events… Its undeniable, the impact a disrespectful audience can have on the overall experience and lasting impressions of a show or production. Theatre is indeed for everyone, but I believe there should be an asterisk attached to that statement. Theatre IS and will always be for everyone. But that inclusion shouldn’t extend to bold faced disrespect or abuse of performers. These people are at work at the end of the day. They may be performers, but they’re not performing monkeys and they certainly shouldn’t be grabbed, groped or interrupted. I get it- no two audiences will ever be the same. But this experience was a reminder that sometimes a production is only ever as good as it’s audience. That’s why I think a network of theatre enthusiasts is such a gift. A good audience can not only enhance the immersive experience of a production for all- but also contribute to the vitality of the theatre industry as a whole. Will this be my last murder mystery? Probably not. But I can’t guarantee the same for the other audience members who were notably as disappointed with the antics as I was 😕 #Theatre #Liveevents #Advertising #Entertainment

Where do great ideas become reality? In the theatre production world, it all starts with a vision and an idea. Once given the green light, it's all hands on deck to bring it to life. From branding to set design, lighting to costume design, and everything in between, each department plays a crucial role in the final product. But it's not just about creativity and execution. The financial clock starts ticking from day one, and everyone involved holds their nerve, hoping that the ticket sales will come in. It's a challenging and thrilling world that requires a unique blend of artistry and business acumen. So here's to the creators, the dreamers, and the doers who make theatre production and promotion possible. Let's give them the recognition they deserve for bringing us the magic of the stage. #theatreproduction #promotion #creativity #businessacumen

At On The Stage (OTS), we work to bring the best technology used on Broadway to the entire performing arts community. 🌟 Our all-in-one platform is filled with so many features that you may be missing out on some hidden gems… So here are 3 OTS platform capabilities you might be sleeping on! 🎭 Showgram: Save time and money with Showgram, the ultimate show program generator! Effortlessly pulling information directly from your production’s site, Showgram creates visually stunning programs complete with headshots, cast bios, and show details. Customize your program to perfectly suit your production’s needs and even feature sponsors and show merchandise to boost revenue. With Showgram, crafting professional, engaging programs has never been easier! Seating Chart Editor: Multi-level venues? Non-traditional seating arrangements? These unconventional theatre spaces are no match for the might of OTS’s Seating Chart Editor. Accurately reflect your unique venue with custom seat spacing, a flexible design interface, and even tiered variable pricing options for your patrons! No matter the venue or event type, the OTS Seating Chart Editor is built for the challenge. Fundraising Reporting: Organizing a fundraiser is just the first step; it's also critical to assess the success of your endeavors. Real-time data is available through the OTS Fundraising Suite, offering countless insights to gague success. Our platform can create income reports in minutes, replacing laborious processes like physically depositing checks, counting cash, and generating order forms. Whether you need to dive into comprehensive income statistics and itemized sales or want a dashboard for rapid campaign summaries and top donor boards, OTS’s real-time fundraiser reporting has it all! #OnTheStage #Ticketing #TicketSales #TicketingSystem #Performance #PerformingArts #Dance #Improv #Theatre #Director #Producer #DanceStudio #CommunityTheatre #LocalTheatre #SchoolTheatre #ImmersiveExperience #ProfessionalTheatre #Thespian #Broadway #BoxOffice #MusicalTheatre #TheatreKid #TheatreMarketing #Marketing #PerformingArts

Moving on with our new services in our Digital Marketing Services. This Time on Big Screens.  "Big Screen Brilliance: Theatre Advertising Delivers!" Are you ready to captivate your local audience like never before? Welcome to the "Big Screen Brilliance" Theatre Advertising campaign, where we bring the magic of the silver screen to your marketing strategy. Experience the countless advantages of theatre advertising and make your brand shine on the grandest stage of all. #RGIS #theatre #advertising #theatreadvertising

◾️Business English for Creatives ◾️ Do you work in #advertising #media #marketing #communications #theatre #film #design #architecture or any of the creative industries? Do you need English to fast-track your career? The video explains how and why I can help. For a free introductory session, DM me on LinkedIn or via email [email protected] #businessenglish #creativity #confidencebuilding #success #LizzieEldridge

𝐔𝐧𝐥𝐨𝐜𝐤 𝐭𝐡𝐞 𝐬𝐞𝐜𝐫𝐞𝐭𝐬 𝐨𝐟 𝐌𝐨𝐧𝐝𝐚𝐲 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐬𝐞 𝐟𝐚𝐬𝐜𝐢𝐧𝐚𝐭𝐢𝐧𝐠 𝐟𝐚𝐜𝐭𝐬! 🎥 Louis Le Prince kick-started cinema in the 1880s, a mere 2.11 seconds captured history. 🌈 Did you know colors can boost brand recognition by 80%? Choose wisely! 💻 In 1994, the internet saw its first banner ad with a mind-blowing 44% click-through rate. #MondayFacts #CinemaHistory #BrandColors #DigitalAdvertising

case study, The Theater — captivating from the start, our collaboration with a vibrant fine-dining venue with live entertainment led to an intriguing project. This endeavor became a labor of love, as we dedicated extensive time and effort to showcase the essence of theatrical life. From inception, our goal was clear: to offer audiences a 360-degree view into the captivating world of The Theater. We meticulously crafted a comprehensive production plan, delving into every aspect of The Theater's operations and behind-the-scenes magic. Over the course of the project, we produced over 50 captivating videos, offering glimpses into rehearsals, set design, costume creation, and more. These videos not only provided a fascinating peek behind the curtain but also garnered significant engagement, with our creative reels amassing over 1 million views. Behind every production was a dedicated team of 15+ individuals, each contributing their unique talents to bring our vision to life. Together, we meticulously crafted over 50 creative scripts, ensuring that each video captured the essence of The Theater's spirit and artistry. This project was more than just a showcase of our capabilities—it was a celebration of creativity, collaboration, and the transformative power of the performing arts. It will always hold a special place in my heart as a testament to the magic of The Theater and the power of storytelling. Welcome to The Theater. full project + possibility to watch videos: https://shorturl.at/cmxG3 #creativedirection #production #branding #design #visualidentity