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R&D, Drug Development & Medical Affairs, Market Access Global Clinical Studies and Product Lifecycle Management, RA, Board of Directors, International Speaker, Development Programs, Strategic Leadership.

the era of slick product pitches is over. Today's buyers are impervious to flashy features and facile rapport building. They demand #insight tailored to their specific struggles. To thrive, sellers must now take a #consultative approach. Do thorough homework about their pain points, what they are going through, their plans, their goals, their performance, what they struggle with, what are they good at? In “gap selling”, discovery takes center stage while empty promotion falls away. Sellers devote to uncovering the true gaps and frustrations plaguing buyers. This deep #understanding then allows the seller's offerings to be #positioned as the missing link between the customer's #present state and ideal #future state. Gap selling is a task requiring #thoughtful inquiry, active #listening and #integrative thinking. Master these skills and customers will see you as a #trusted advisor rather than a self-interested sales rep. #leadership #commercialstrategy #salesrepresentative #BD #Businessdevelopment #customerthinking #consultant #salesman #buyersmind #insightssales #sell #services

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