Doug Landers’ Post

One thing I strongly believe that affects the music that I make... We were made by a Creator And since we were made in their image That makes us Creators - Creativity is our superpower Somewhere along the way, many of us became Consumers. Many of us Consume way more than we Create. I think as we make our way back to being Creators first, we'll find our greatest happiness! #synclicensing #musicbusiness #musicindustry #musicproduction #songwriting #indieartists #advertising

🎵 Did you know? According to recent research, only 8% of ads feature distinctive branded music. Yet, advertising with unique audio assets performs eight times better. 📈 But here's the question: Why is something as powerful as music still considered a "nice-to-have" rather than a necessity in the ad world? 🤔 In a landscape where attention is the currency and memorable experiences are the key to success, incorporating distinctive music into advertising should be a priority. Let's unlock the full potential of sound in branding and elevate the impact of our campaigns! 🎶 #MarketingInsights #Branding #AdvertisingTrends #SoundIdentity

🎶 Looking to Elevate Your Brand or Event with the Perfect Soundtrack? 🎶 At About Marketing Services, we specialize in creating impactful music tailored to your needs! Whether you’re looking for a catchy commercial jingle, a memorable wedding playlist, or custom music production for your business, our team is here to bring your vision to life. We offer a wide range of music production services designed to enhance any project, from corporate videos and advertisements to live events and beyond. 🔊 Why Music Production Matters in Advertising 🔊 In the world of advertising, music isn’t just background noise—it’s a powerful tool that shapes emotions, builds brand identity, and creates lasting connections with your audience. The right music can turn a good ad into a great one, leaving a lasting impression on your customers. Check out the video above for a sneak peek of a DJ session we developed, showcasing the creative potential we bring to every project. Let’s make your next campaign unforgettable with the perfect soundtrack! 🎧 Visit our website aboutmarketingservices.me #socialmediamarketing #publicrelations #advertising #digitalmarketing #musicproduction

YouTube's head of Music Lyor Cohen just shared some new stats about the impact YouTube Shorts have on building audiences and driving discovery for music. Here are the top stats Cohen pointed out in his letter: 🎵 More reach: In January 2024, Shorts TRIPLED the average artist's audience of unique viewers. 🎵 More fans: In January 2024, artists active on Shorts saw more than 60% of their new channel subscribers coming directly from their Shorts posts on average. 🎵 More engagement: Shorts are now averaging 70 billion daily views and are being watched by over 2 billion logged-in users every month. Plus, the number of channels uploading Shorts has grown 50% year over year. What are your thoughts on these stats? Check out the full letter below ⤵ https://lnkd.in/e9xNRyKP

As most of you may already know Universal Music Group has announced that it is pulling its entire catalogue from the platform, meaning music from all your favourite artists like Taylor Swift, Ariana Grande, Drake and many more is officially off-limits for your future content. What we're looking at is a significant shift in the landscape for artists, creators and the platform itself. TikTok has been a massive player in bringing us new music and driving the viral success of artists. Our new fave artists like Noah Kahan and PinkPantheress shot to overnight fame on the platform - that’s the TikTok effect. But now, concerns have been raised about how artists will promote their music moving forward. A lot of videos on TikTok will now lose their sounds completely, so our favourites folder might now look like a sad collection of mute edits… hey Jacob Elordi 😘 For those of us in digital marketing and social media we need to start re-thinking some of our strategies - we’re good at staying updated on the latest trends and we’re now going to be looking at other ways to showcase our creativity. This is a reminder that we need to stay adaptable and open to new approaches because our favourite trending audios might start looking a lot different from now on. In the meantime, you can catch me searching through the entire glee cast discography for audio… it’s all we’re left with. What do you think TikTok's future looks like? 👀 PS: My future-planned T-Swift Eras Tour content is ruined 😭 #socialemediamarketing #digitalamarketing #contentmarketing #socialmedia

Virality or artistry? Now that record covers have been shrunk down to postage stamp size icons on a streaming service, it's arguable you might as well throw it over the wall to an AI. Of course, there are still unresolved copyright issues to contend with if that's all you do, but hey, the number of tracks hitting your phone is increasing by the hour. With Spotify constantly changing the rules about who/when/why/what you get paid, a little virality doesn't hurt. My view? People crafted album cover designs will be as appreciated in a few years time as the vinyl disks that give full reign to their creativity. #Marketing #GenerativeAI #MusicIndustry

Should a great marketer be the new member of your band? I hope not but… I’ve been in lots of discussions on here recently about the demands on music creators (and others arts) to master marketing, to have any real chance of success. It seems like a necessary evil but not all creatives are marketing wizards, nor should we expect them to be imho. Some creative geniuses I know can barely get dressed in the morning. Asking them to pour over Google Analytics before firing up the guitar amp, depresses me. Let them… create, I say! So here’s the thing, instead of a drummer (no offense, other instruments are available) you might need to rock to the metronomic beat of a solid… MARKETER. If not, music fans will miss out on more and more work from wonderful, creative souls simply because they don’t know their CPCs from their CPMs. Thoughts? #musicindustry #socialmedia #bands #artists #musicmarketing #marketing #creativeminds #creativecontent #music

The Power of Music in Advertising

Don’t make ads – create culture. Music videos give brands authenticity for the long haul. The BYGMusic integration of Smartwater into the video “Love You Better” by Future continues to deliver - 14M views and counting. Efficient CPV but more importantly, quality content that continues to resonate – and work hard for the advertiser. The Coca-Cola Company Havas #advertising #marketing #media #socialmedia #socialinfluence  #influencermarketing #music #musicmarketing #musicbusiness #musicindustry #livestream #branding #brandedcontent #contentmarketing  #musicstreaming #musicmatters #socialstrategy #socialmediatrends #social #emergingartists #digitalmarketing https://lnkd.in/giJB_a_a

Artists: Are you ready to save yourself loads of time and stress?👍 AND get more streams for your music? 📈 Here's how: Stop thinking about playlists! I cannot believe how much time artists - but most especially managers - waste stressing over whether or not a track has playlist support or not from a DSP. It is a massive, pointless distraction for the artist and their teams. They deliver NO long term value (and increasingly no short term value either) and are out of your control. Anyone who claims influence over them is generally bullshitting you. The recent article entitled "The Playlist Myth" from Penny Franctions is great on the topic and I love this paragraph: “𝘛𝘩𝘦𝘳𝘦’𝘴 𝘯𝘰 𝘸𝘢𝘺 𝘵𝘰 𝘵𝘶𝘳𝘯 𝘵𝘩𝘦 𝘤𝘭𝘰𝘤𝘬 𝘣𝘢𝘤𝘬 𝘰𝘯 𝘵𝘩𝘦𝘴𝘦 𝘵𝘳𝘦𝘯𝘥𝘴, 𝘢𝘯𝘥 𝘵𝘩𝘰𝘴𝘦 𝘰𝘭𝘥𝘦𝘳 𝘮𝘰𝘥𝘦𝘭𝘴 𝘤𝘦𝘳𝘵𝘢𝘪𝘯𝘭𝘺 𝘸𝘦𝘳𝘦𝘯’𝘵 𝘱𝘦𝘳𝘧𝘦𝘤𝘵. 𝘠𝘦𝘵, 𝘪𝘧 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴 𝘤𝘰𝘳𝘳𝘦𝘤𝘵𝘭𝘺 𝘢𝘴𝘴𝘦𝘴𝘴𝘦𝘥 𝘩𝘰𝘸 𝘮𝘶𝘤𝘩 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 𝘰𝘷𝘦𝘳 𝘵𝘩𝘦𝘴𝘦 𝘥𝘦𝘤𝘢𝘥𝘦𝘴, 𝘱𝘦𝘳𝘩𝘢𝘱𝘴 𝘧𝘰𝘭𝘬𝘴 𝘤𝘰𝘶𝘭𝘥 𝘣𝘦𝘵𝘵𝘦𝘳 𝘢𝘴𝘴𝘦𝘴𝘴 𝘪𝘧 𝘪𝘵'𝘴 𝘦𝘷𝘦𝘯 𝘸𝘰𝘳𝘵𝘩 𝘵𝘩𝘦𝘪𝘳 𝘵𝘪𝘮𝘦 𝘦𝘯𝘨𝘢𝘨𝘪𝘯𝘨 𝘪𝘯 𝘵𝘩𝘪𝘴 𝘩𝘺𝘱𝘦 𝘤𝘺𝘤𝘭𝘦. 𝘊𝘦𝘳𝘵𝘢𝘪𝘯 𝘮𝘶𝘴𝘪𝘤𝘪𝘢𝘯𝘴 𝘸𝘰𝘯 𝘵𝘩𝘦 𝘱𝘭𝘢𝘺𝘭𝘪𝘴𝘵 𝘨𝘢𝘮𝘦, 𝘣𝘶𝘵 𝘢𝘧𝘵𝘦𝘳 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘺𝘦𝘢𝘳𝘴 𝘴𝘱𝘦𝘯𝘵 𝘳𝘦𝘤𝘦𝘪𝘷𝘪𝘯𝘨 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘥𝘷𝘪𝘤𝘦 𝘧𝘳𝘰𝘮 𝘴𝘵𝘳𝘦𝘢𝘮𝘪𝘯𝘨 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘦𝘹𝘱𝘭𝘢𝘪𝘯𝘪𝘯𝘨 𝘵𝘰𝘰𝘭𝘴 𝘵𝘩𝘦𝘺 𝘣𝘢𝘳𝘦𝘭𝘺 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥, 𝘪𝘵’𝘴 𝘢𝘭𝘸𝘢𝘺𝘴 𝘸𝘰𝘳𝘵𝘩 𝘵𝘢𝘬𝘪𝘯𝘨 𝘢 𝘴𝘵𝘦𝘱 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘴𝘦𝘦 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘩𝘢𝘵 𝘯𝘰𝘪𝘴𝘦. 𝘖𝘵𝘩𝘦𝘳𝘸𝘪𝘴𝘦 𝘰𝘯𝘦 𝘥𝘢𝘺 𝘺𝘰𝘶’𝘳𝘦 𝘰𝘱𝘵𝘪𝘮𝘪𝘻𝘪𝘯𝘨 𝘧𝘰𝘳 𝘚𝘱𝘰𝘵𝘪𝘧𝘺 𝘱𝘭𝘢𝘺𝘭𝘪𝘴𝘵𝘴, 𝘵𝘩𝘦𝘯 𝘛𝘪𝘬𝘛𝘰𝘬’𝘴 𝘍𝘰𝘳 𝘠𝘰𝘶 𝘱𝘢𝘨𝘦, 𝘰𝘳 𝘮𝘢𝘺𝘣𝘦 𝘴𝘰𝘮𝘦 𝘈𝘐-𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦𝘥 𝘤𝘭𝘪𝘤𝘬𝘣𝘢𝘪𝘵-𝘤𝘩𝘢𝘴𝘪𝘯𝘨 𝘵𝘳𝘦𝘯𝘥𝘴 𝘸𝘪𝘵𝘩 𝘴𝘮𝘢𝘭𝘭𝘦𝘳 𝘢𝘯𝘥 𝘴𝘮𝘢𝘭𝘭𝘦𝘳 𝘳𝘦𝘵𝘶𝘳𝘯𝘴 𝘵𝘰 𝘴𝘩𝘰𝘸.” So true. My advice would be: 1. Focus energy on inputs you can control - create more music, more engaging content on socials and target fan base building. 2. Obsess with increasing SAVES of your music by those fans - saves deliver future streams and increase the lifetime value of your music. Playlists do not. 3. Let playlists (just like radio, press, blog coverage etc) happen or not happen as a result of the above. You should be entirely passive to those things. They are nice to have but don’t matter in the long run. Don't chase it, let it come to you. Save all your energy for point 1! #growth #musicbusiness #musicmarketing