Doneé Damore’s Post

🛒 Exciting Trends Ahead in Grocery for 2024! 🚀 Dive into Arielle Feger's insightful article to uncover the potential game-changers shaping the industry: 1. **Retail Media Evolution**: Ads are expanding off-site and in-store, offering engaging formats like shoppable videos and social media ads. 2. **Amazon's Grocery Strategy**: With a focus on refining its grocery services, Amazon aims to compete with giants like Walmart through initiatives like grocery subscriptions and revamped stores. 3. **Consumer Spending Patterns**: Amid uncertain consumer spending habits, private label items emerge as a bright spot, driving sales and loyalty. 4. **The Kroger-Albertsons Merger**: Pending approval, this merger could redefine the retail landscape, with vast implications for retail media and customer data. Don't miss out on these transformative trends! Read the full article for deeper insights: https://lnkd.in/dcH6zxy8 #GroceryIndustry #RetailTrends #Grocery

Navigating high Cost Per Click (CPC) rates in digital advertising, especially within the context of Sponsored TV versus traditional ad formats, requires a strategic approach. 🤝 Michael Maher, Chief Idea Officer of Cartology, points out that although Sponsored TV commands higher CPCs, the visibility and impression rates—often three to four times higher than traditional search ads—can significantly justify the investment. 💡 This highlights the necessity of evaluating the trade-offs between cost and potential reach in different advertising mediums. 🎯 In the realm of digital advertising, particularly when comparing Sponsored TV to other formats, it's crucial to not just manage costs but to maximize the value each click brings. 👍 For those looking to deepen their understanding of digital advertising strategies, particularly in how Sponsored TV can be leveraged against other ad types for greater impact, follow our page. We offer continuous insights and discussions on how to optimize your advertising spend and achieve superior marketing outcomes. #CPCManagement #ConversionOptimization #AdSpendWisdom #OnlineRetail #EcommerceInnovation #AmazonMarketing #RetailTech #brickandmortar #dtc #business #amazon #amazonpodcast #ecommerce #retail #founder #omnichannel

Walmart's ads business grew 28% year-on-year, reaching $3.4bn. In an attempt to keep this momentum going, it was recently announced that Walmart is acquiring TV maker Vizio in a deal worth $2.3bn. Walmart has said the deal will “create new opportunities to help advertisers connect with customers, empowering brands with differentiated and compelling opportunities to engage at scale and to realize greater impact from their advertising spend with Walmart.” What that basically means is... "We want to create a more competitive product to Amazon and Roku. We want to analyse customer watching habits so we can improve the effectiveness of our targeted ads". Yeah, that sounds more like it. It's a move that focuses more on gaining customer insights, and I reckon there's more to come. So, how does that make you feel as a consumer? Are you utilising customer insights and market research for your business? Or is the something you're fairly new to? Did you know that your website can also provide interesting insights into visitor's browsing habits? Has anyone ever shown you? Drop me a DM if you'd like to know more! #Advertising #Marketing #News *source : https://lnkd.in/e9Ve2Aif

Don't count Walmart out they are growing and adapting. I may even want to call them a tech company in 2025. They have adapted nicely in the last 5 years, and Gen Z loves them! America's largest retailer clearly sees Vizio as a big play for data and advertising power. "[Advertising] is a fast-growing, high-margin part of our business," Walmart CFO John David Rainey told Yahoo Finance Live on Tuesday. "And what this deal with Vizio does — it’s very complementary to what we were doing organically. It allows us to use their operating system ... to provide a new channel to provide better service to our customers and connect them with data. #Walmart #advertising #digitalamarketing #digitaladvertising #data

🚀 Retail media is on the rise, set to reach a whopping $109.40 billion by 2027! 📈 Driven by the online shopping surge, it's eyeing the spot as the second-biggest ad channel. 🛒 Challenges abound, but Amazon and Walmart are leading the charge. 🥇 Check out the full story at DesignRush🌐📊 Link in comments 👇 #RetailRevolution #AdTrends #EcommerceBoom #Retail #AdChannel #Ads #Advertising #Amazon #Wallmart

Shopping carts overflowing and aisles buzzing.. Walmart's latest move has set the retail world alight. The announcement? A bold $2.3 billion cash acquisition of smart TV giant Vizio. Boasting over 18 million accounts and offering free ad-supported channels, Vizio TVs present an untapped goldmine for Walmart. And with its ad business already raking in $2.7 billion annually, Walmart aims to supercharge its revenue streams, leveraging Vizio's platform to target consumers in new and lucrative ways. This isn't just about TVs and groceries; it's a strategic shift into the high-stakes game of targeted advertising. Walmart, known for its low-margin grocery sales, is flipping the script, using its vast treasure trove of shopper data to infiltrate the advertising big leagues dominated by tech titans like Amazon and Google. The Inside Scoop: This deal could be a direct response to Amazon's $47 billion ad success last year, surpassing YouTube's revenue. Not just that, Amazon recently partnered with Panasonic for ad-based Fire TV sets. Instacart teamed up with Roku to gauge TV ad influence on purchases. Kroger used its shopping data to test targeted Hulu ads, like Pepsi promos for soda fans. Why it matters? In a world where data is king, Walmart is staking its claim as the ultimate retail powerhouse, blurring the lines between shopping and advertising. As competitors scramble to follow suit, the battleground moves from screens to store shelves, ushering in a new era where every aisle and every TV screen becomes prime real estate for the advertising war of the future. GlobalData analysis from the Patent Analytics tool shows the patent landscape in Internet advertising in the Retail sector. ⚡ Ready to revolutionize the future of retail and entertainment? 🚀 Eager for further partnership insights and interested in understanding how these collaborations are reshaping the consumer landscape? Connect with us today to explore the endless possibilities and propel your business forward! 📧 [email protected] or ☎ explore more at our contact page: https://lnkd.in/deGad__f. Elevate your insights and propel your success today! #walmart  #shopping  #consumers  #tv  #amazon  #google  #retail  #patent

It doesn't seem to be that quiet in my LinkedIn feed, but here's the latest Amazon Ads business comparison - versus Walmart, YouTube & Snap Inc. - up to and including Q4 2023. Walmart execs will be hoping that the newly-announced $2.3 billion acquisition of smart TV maker VIZIO will accelerate its ad offering. The retailer sees the deal as an opportunity to offer its customers “innovative television and in-home entertainment and media experiences”, while combining with its media arm, Walmart Connect, to help partner brands “realize greater impact” from their advertising spend. With all-time-high e-commerce sales, plans to expand its drone delivery service, and continued efforts to boost its burgeoning advertising business, Walmart is beginning to look a little more like Amazon with each passing day. However, the brick-and-mortar behemoth still has some way to go on all 3 fronts: its global ad business, for example, was up some 28% to $3.4 billion last year, but remained just a fraction of its e-com competitor, which hauled in a staggering $14.7 billion in Q4 alone. Although Walmart only recognized $3.4 billion in advertising revenue last year (less than 1% of total sales), ads are an exciting proposition because the margins in the division are a completely different ballgame than in its legacy retail business. In fact, Walmart's CFO has predicted that the company’s future profitability might rely more on ads and services than its enormous retail empire. #retailmedia #retail #media #ecommerce #commerce #marketplace #amazon #snapchat #snap #walmart #youtube #shoppermarketing #trademarketing #FMCG #CPG #PPC #digitaladvertising VIZIO Ads Google Source: Chartr

Don't sleep on Walmart Advertising, folks. This week, Walmart Connect (the advertising arm of Walmart's Marketplace) announced that you can now choose to use your BRAND SHOP and your SHELF URLs as destinations in your Sponsored Brands ads. Much like Amazon's Sponsored Brands ads, Walmart Connect gives registered brands access to additional advertising placements and features. This rolled out November 21. Need help launching your brand on Walmart, or managing your advertising? We've been early adopters on the Walmart 3P marketplace from the very early days. Make an appointment and let's chat! #ecommerce #walmartmarketplace #ecommerceads #walmartads #walmartconnect #ecommercemarketing

Some interesting tidbits in, and above and beyond, this coverage of the Walmart acquisition of VIZIO: 1. Vizio's business actually shows a declining unit sales of TVs, but still shows strong revenue growth - owing to its subscription, advertising and data revenues 2. Prior studies and posts show that advertiser retail media spend is being funded out of a small chunk of trade spend or discrete incremental retail media budgets. Brand spends therefore represent a net new 'bucket' for many retail media players to go after (potentially following in the footsteps of Amazon and Prime) 3. The next evolution of brand+retail (or full funnel) measurement would be an exciting direction flowing out from this 4. That said, measurement and insights is nothing without learning and action, and potentially should also flow through to more end-to-end budget planning and allocations, media planning and buying; but also the coming together (operating model-wise) of brand management, marketing and trade/sales/retail/account management/e-commerce teams that (in many CPGs and adjacent organisations) have existed separately An exciting space to watch as it continues to emerge and evolve. https://lnkd.in/e-GejxNd