Doceree’s Post

Heading into an election, competition sours for Pharma marketers to get their ads front of mind for customers. Recent trends suggest that, in 2024, demand for advertising space will be fiercer than ever. As pharma marketers, we can make choices today to help avoid lower prescription rates and worse patient outcomes. Take a list to Jennifer Loga's (DeepIntent) talk on Solving for this year’s congested media marketplace. Jenn presented this recently with her team at the 2024 2025 BioPharma eMarketing Summit. Jenn's talk covers: - The potential impact of the election cycle on pharma brand campaigns in terms of reach, cost pers, and missed opportunities. - How your campaigns might avoid overlap with the most important dates of the 2024 election cycle. - Which platforms will see the most competition this year. - Which conditions most likely require adjusted approaches to reach relevant patients and providers. - How you can evaluate and adapt your 2024 media plans to help ensure brand and patient success. Missed the live Summit? Access the session here: https://lnkd.in/eVzUjGw4 If you are involved in targeted ad strategy, check out October's 2024 Pharma CX Marketing Summit (October 29-30, 2024 - Philadelphia, PA). Details here and opportunities to apply to speak, showcase, exhibit or attend. https://lnkd.in/ei5KPCDY

Programmatic Advertising in Pharma Marketing... 💥Revolution or 🦕🦖Evolution? 🔺 Medscape Extend is shaking up the pharma marketing world with its first and only programmatic solution that targets verified HCPs with absolute certainty 🔌 Powered by PulsePoint's proprietary technology comprising of both Ad Exchange and purpose-built DSP, we can locate and deliver pharma content to HCPs in a completely new context 👉Whether you believe it's a revolution or an evolution, Extend will change the game for pharma marketers in how they engage with customers online I truly believe the time is now for pharma to embrace programmatic advertising with a built-for-purpose solution now ready If you want to find out more take a look here: https://lnkd.in/efWvTWqX or get in touch with me to find out more. #Healthcaremarketing #PharmaMarketing #Programmatic #Revolution #Evolution #Medscape #PulsePoint

Addressing the decision heuristics of your customers in marketing campaigns can help nudge their decisions towards your brand. Since DTC advertising is an important channel of patient marketing, pharma brands should address patient decision heuristics in DTC advertising if they want their ads to be effective.  In a first-of-its-kind Special Report, Newristics presents a decision heuristics science-based analysis of 5 leading DTC ads. Each ad was examined frame-by-frame for visual and verbal communication strategies used in each frame. Read the report now and get ideas on optimizing your next DTC ad using decision heuristics science.  #dtcmarketing #dtc #pharmamarketing #pharma

Discover how OSF HealthCare is transforming consumer engagement with the power of advertising research! By harnessing insights from #NRCHealth's AdVoice, OSF HealthCare was able to refine its messaging using previously learnings, leading to increased engagement and consumer action. From calls to action to persuasion metrics, learn how OSF HealthCare is putting the consumer at the center of its marketing strategy. Read the full study at https://bit.ly/3PWFRdX #HealthcareMarketing #PatientEngagement #AdvertisingResearch

Life science digital advertising is always evolving. What's in store for the future? The revolution of targeted marketing strategy, the transformation of patient engagement methods, and the innovation of healthcare models, to name a few. Learn more in this blog post: https://lnkd.in/eDdXyhcj #LifeSci #DigitalAdvertising #HealthcareInnovation #Bracken

Discover how OSF HealthCare is transforming consumer engagement with the power of advertising research! By harnessing insights from #NRCHealth's AdVoice, OSF HealthCare was able to refine its messaging using previously learnings, leading to increased engagement and consumer action. From calls to action to persuasion metrics, learn how OSF HealthCare is putting the consumer at the center of its marketing strategy. Read the full study at https://bit.ly/3PWFRdX #HealthcareMarketing #PatientEngagement #AdvertisingResearch

Discover how OSF HealthCare is transforming consumer engagement with the power of advertising research! By harnessing insights from #NRCHealth's AdVoice, OSF HealthCare was able to refine its messaging using previously learnings, leading to increased engagement and consumer action. From calls to action to persuasion metrics, learn how OSF HealthCare is putting the consumer at the center of its marketing strategy. Read the full study at https://bit.ly/3PWFRdX #HealthcareMarketing #PatientEngagement #AdvertisingResearch

The significance of consumer research in marketing decision-making cannot be overstated. It serves as the compass guiding businesses toward success in the following ways, check the infographic below! Consumer research essentially serves as the cornerstone around which effective marketing decisions are formed, enabling companies to connect with their customers, innovate, and succeed in cutthroat markets. Get in touch with our experts: https://lnkd.in/gipXcuD9 #MarketResearch #MarketingStrategy #ConsumerInsights #Aroscop #business #consumerresearch #consumer #customers

Streaming and online video continue to grow in viewership and health advertisers are adjusting the media mix accordingly. See the latest trends in HCP and DTC media data from Veeva Crossix. Get the infographic: https://bit.ly/3t79och #pharma #pharmamarketing #digitalmarketing #hcpmarketing #dtcmarketing

Campaign Magazine UK reports as #Omnicom exceeds its Q3 organic growth forecasts. Advertising is being spent across all industries, despite economic uncertainty. What remains to be seen, in this busy advertising quarter, of the messaging behind the creatives. How many of those brands will be encouraging human consumption to support Q4 sales targets, or utilising the time of year to deliver sustainable brand messaging to their target audiences? #advertising #sustainablemessaging #brand