DISQO’s Post

Although brands should always authentically support LGBTQ+ individuals, their identities, and the pivotal causes shaping their lives, this study from the US suggests a financial benefit to do so. As we've found in studies at Yonder, people do rally around brands that support social causes that are deeply important to them. It will be interesting to see which brands which become trailblazers and reap the rewards for their commitments to LGBTQ+ people #brandidentity #lgbtq #research #advertising

#Beyond #Pride: How can brands form a genuine connection with marginalised communities? #Brands and the advertising industry all across the globe have made huge strides in recent years around awareness and support for the LGBTQ+ community. As per the latest #ThinkWithGoogle article, less than 1% of ads show #LGBTQ+ representation even though there’s a demand from Indian consumers to increase their visibility. In fact, a lot of brands end up limiting themselves to performative campaigns during Pride month. For brands to nurture a genuine connection between themselves and marginalised communities such as the LGBTQ+ community, they have to rise above performative #allyship. The answer, therefore, should be genuinely inclusive marketing strategies with a fundamental commitment to diversity and equity. Read more on how brands can elevate themselves by utilising inclusive advertising here - https://lnkd.in/ggW8_vE6

Today, Ari Shaw, Ph.D. represented The Williams Institute at UCLA School of Law on a panel at the Milken Institute Global Conferenece on The Role of Companies for LGBTQ+ Rights. We are beyond grateful to Briland Graves, Brian Patrick Fano Carandang, and Richard Ditizio for making this important conversation come to life. “In the United States alone, nearly 14 million adults identify as LGBTQ+. The LGBTQ+ community currently wields $1 trillion in spending power—a metric that is only expected to grow. As the community becomes increasingly represented in employee and consumer bases alike, what role should corporations play in LGBTQ+ rights? How does it inform how and when companies make business decisions?” You can watch the whole panel here: https://lnkd.in/gBnrUVS6 #MIGLOBAL

In celebration of Pride Month, we're sharing with you the Synergy – YouGov insights among the LGBTQ+ community’s engagement with brands and advertisements. Over 4 in 10 of those who identify themselves as LGBTQ are more likely to engage with advertisements that are tailored for them. This insight highlights the opportunity for brands to connect meaningfully with the LGBTQ+ community through advertising and/or campaigns aligned with their attitudes and needs. In what ways can brands ensure their advertisements are inclusive to the LGBTQ community? Find out more about YouGov Profiles today! https://lnkd.in/gaEeZUC8 #Synergy #YouGov #consumerinsights #LGBTQ #brands #advertising

One of the great conversations we had at the For All Summit in New Orleans was around intersectionality. What does it mean in practice for companies trying to create more inclusive workplaces? Brian Reaves and Elena Richards shared practical tips for HR leaders and employee resource groups: 1. Disaggregate your data. 2. Consider the whole talent life cycle. 3. Don't assume employees will trust you with their data. 4. Don't let employee resource groups isolate themselves. As we celebrate Pride month, consider how every experience is personal. Here's what you should consider to ensure no one is left out of the picture: https://lnkd.in/grXHsCMi

June is packed with celebrations, including Father’s Day and Pride Month! 🌈🎉 While there's still a way to go before LGBTQ+ families are fully normalized, these awesome LGBTQ+ Dad influencers are speeding up the process daily, fighting for positive change and equal rights. WIth Father’s Day just around the corner, dive into our blog to discover the inspiring LGBTQ+ Dads leaving their mark on our feeds. Swipe right for a sneak peek! Have a favourite we need to check out? Tag them below!👇 #FathersDay #PrideMonth #LGBTQFamilies #FatherInfluencer #dadinfluencer #influencermarketing #contentcreators #topinfluencer #influencerroundup 

As we march to Pride season, some reminders from a recent study that showed the vast majority of consumers support LGBTQ issues, LGBTQ inclusive marketing, and will walk away from brands that back down on LGBTQ marketing. - 77% of the general population are comfortable with gay and lesbian representation in ads. - 74% of the general population are comfortable with transgender representation in ads. - Seven in 10 consumers show greater motivation or neutral support brands that take LGBTQ+ marketing efforts. Its not controversial to the vast majority. - For every consumer supporting brands that back down from LGBTQ+ advertising, there are 1.8 consumers who would withdraw support from brands that acquiesce to anti-LGBTQ+ attacks. (Back down and loose) - Consumers are twice as likely to withdraw support for a brand that scales back its LGBTQ+ advertising due to criticism, with women being 40% more likely than men to withdraw their support (Loose especially with women) https://lnkd.in/eg42KqiX

Support LGBTQ+ businesses and creators… Economic empowerment is a vital part of fostering a diverse and inclusive society. Purchase products, services, and art from LGBTQ+ owned businesses, and share your experiences to help raise their profiles. Check out directories like "Out & Equal’s LGBTQ+ Business Directory" or support brands like "Fluide" (gender-inclusive makeup) and "Big Gay Ice Cream." Your support can make a meaningful difference in their success and visibility. #PrideMonth #SupportLGBTQBusiness #EconomicEmpowerment #DiversityandInclusionMatter

Some Pride Month marketing dos and don’ts for recruiters: ✅ Do show your support for the LGBTQ+ community in June ❌ Don’t tear down your rainbow flags the second July 1st rolls around. Allyship matters all year round ✅ Do take the opportunity to raise awareness for LGBTQ+ groups that operate in your sector ❌ Don’t ask them to contribute to your marketing campaign for free. Pride month is about supporting LGBTQ+ people, not ripping them off ✅ Do talk about the steps you take to make sure your candidate shortlists are inclusive of LGBTQ+ identities ❌ Don’t do this without making sure that your clients’ companies will be a safe space for these candidates during the interview process and beyond What would you add to the list? Let us know in the comments 💬 #Pride #RecruitmentMarketing #LGBTQ+

Did you know that over a third of LGBTQ+ people feel they need to hide who they are at work? Do you foster an inclusive workplace? How can we support authentic change ahead of Pride Month? Swipe to find out ➡ #lgtbq #workplaceunity #inclusivity