Dionna Dorsey’s Post

This year's festival promises to be a pivotal moment for Diversity, Equity, and Inclusion (DEI) in the creative industry. With a dedicated focus on amplifying diverse voices and fostering inclusive practices, Cannes Lions International Festival of Creativity 2024 is set to lead the way in driving meaningful change. Key highlights to look forward to: 1) Inclusive Programming: Sessions and workshops dedicated to DEI, featuring industry leaders and trailblazers. 2) Celebrating Diverse Talent: Recognition of work that champions diversity and drives positive social impact. 3) Collaborative Efforts: Opportunities for brands, agencies, and creatives to collaborate on DEI initiatives. Let's embrace this opportunity to learn, grow, and make a lasting impact in our industry. Together, we can create a more inclusive and equitable future. 🌍✨ #CannesLions2024 #DEI #Diversity #Equity #Inclusion #CreativeIndustry #Innovation

“The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights.” Ad tech, traditionally male-dominated, is transforming as more women rise to leadership positions. This shift paves the way for their peers and gives voice and decision-making to underrepresented groups. eyeo VP of Marketing, Alexandra Soldan, quoted in the article, shares the vital role of mentors for success and has learned that she has the “opportunity and responsibility to amplify and inspire others.” To read more insights from industry thought leaders on what it’s like to be a woman in ad tech, check out AdMonsters' special International Women’s Day article. https://bit.ly/3Ir8Nqm #eyeo #womenintech #InspireInclusion #IWD2024

At Klever, we celebrate the amazing women who make our company thrive! Today, we're shining a light on Amal Elena Yassin, our incredible Director of Ad ops! In this crucial role, Amal leads our entire ad operations team, overseeing the technical side of how we deliver ads to our clients' target audiences. Amal's expertise in ad serving technology and programmatic advertising ensures our team has the cutting-edge knowledge needed to stay ahead of the curve. We asked Amal a few questions to get to know her and her experience here at Klever, check it out: Q: What's a moment in your career where you felt like you defied expectations? A: "Being recognized as a data demystifier in the industry and receiving the 2023 Top Women in Ad Tech & Media Award was a huge honor! " Learn more about this award: https://lnkd.in/gVhtgs5A Q: Biggest career achievement so far? A: "Without a doubt, being a founding member of Klever" Q: As a leader, how do you support and mentor other women in your organization? A: "I believe in sharing my experiences openly, fostering a sense of community, and acknowledging the unique strengths each woman brings. I encourage my team to speak up, share their ideas, and I support the work-life balance challenges that can come with being a mom." #womenintech #adtech #leadership #womenempowerment #worklifebalance

When asked why you're the perfect fit for a media team, think about your unique blend of skills and passions that drive innovation and creativity! 💡 Passion for Storytelling: Showcase your love for storytelling and how you bring narratives to life through various media channels. 📰📽️ Trend Awareness: Demonstrate your ability to stay ahead of trends in the fast-paced world of media, showing that you're always in tune with what's happening in the industry. 📈🌐 Collaborative Spirit: Emphasize your knack for collaboration and how you thrive in team environments, fostering creativity and driving results together. 🤝💥 Diversity and Inclusion: Discuss your commitment to amplifying diverse voices and representing underrepresented communities in media, showing your dedication to inclusivity. 🌍✊ Remember, it's not just about what you've done but also about how you'll contribute to the team's success and help shape the future of media together! 🚀 #MediaIndustry #TeamFit #Innovation #Creativity #Storytelling #Diversity #LinkedInTips

Landed in the Cote d’Azure and looking for the best #Cannes24 sessions to attend? We got you, friends. Check out some of the sessions we're most looking forward to this week, featuring our friends and colleagues: TUES 6/18: Terrace Stage hosted by iHeartMedia 11:00 AM: THE NEW BRAND CURRENCY: Why You Can't Put a Price on Purpose Featuring friends at Calm alongside Jay Shetty on how brands and creators can place purpose at the heart of their relationships and collaborate to create a positive impact in the world TUES 6/18: Terrace Stage hosted by AT&T 1:30 PM: ON DOING: If the Idea Doesn’t Scare You, It’s Not Big Enough Featuring our pals and longtime creative collaborators from Translation TUES 6/18: Terrace Stage hosted by Cannes Lions International Festival of Creativity 2:15 PM: GETTING REAL: Don’t Believe The Hype - DEI Will Never DIE Hear from the formidable Adrianne C. Smith, Founder of the Cannes Can: Diversity Collective and Chief Diversity, as she debunks the myth that DEI efforts are obsolete and delves into why they're more vital than ever. WED 6/19: The Female Quotient's Equality Lounge 9:30AM: THE POWER OF AUTHENTIC PLATFORMS Featuring our colleauges a TikTok and the #WomenOfTikTok and their impact on the 1.1 billion users who are on TikTok. WED, 6/19: The Female Quotient's Equality Lounge 10:30 AM: GAME CHANGERS: The Women Telling A New Sports Story Featuring partners from WNBA (Women's National Basketball Association) on why creating a new narrative around women in sports is needed now. THURS 6/20: Debussy Theatre, The Palais hosted by Ogilvy 12:30 PM: Hungry Dogs Run Faster—A Storytelling Masterclass with #JamesPatterson Learn from one of the masters of storytelling, James Patterson on his approach to character development and experience adapting stories for different platforms can be applied to developing effective ad campaigns. See you out there, friends! #socialimpact #esg #csr #dei #purpose #brandpurpose #socialpurpose #brandmission #creativityforgood

Probably can find me play Drake’s ‘In My Feelings’ on repeat today because VRAI turned *five* yesterday! I’ve spent over a decade of my life in the influencer industry so I definitely saw A LOT before I decided to launch VRAI with a few founding principles: I wanted to be known as an agency that was incredibly strategic in how we worked with brands against their KPI goals WHILE doing it from a place of kindness and intention. If I’ve learned anything in this industry, it’s that people want to work with people they like. My goal as a manager is to let the magic happen between creator and brand, but to be here to make sure the process is fun (above all else!) and enjoyable! Let’s remember we have one of the best jobs in the world. On all sides of the biz, we’re responsible for letting these creators live a DREAM job, creating from a place of passion and connecting humans from all over the world from all walks of life. I also knew I wanted to bring a boutique, personalized approach to management where creators truly felt supported. Where they, their families and their wellbeing felt taken care of. Has that hard to scale at mass when I personally manage all of the talent? Yes. It's why we've kept a curated roster. Does it bring purpose to my work, though? Hell yes! I’ll leave ya with this if you’re thinking of starting your own gig. Over the last 5 years, I’ve unsubscribed to the notion that it is risky. There are far more decisions you will make in your life that can be deemed risky. How can it be risky if you’re betting on yourself? Who/what better to bet on? Cheers to the next 5! ✨

Posting on a Sunday Night FOR THE FIRST TIME because... It's MAD//Fest week and... Me and the Street Agency team are heading up tomorrow to set up our podcast lab in the Female Leaders Club!!! Eeek! This is a first for the festival and it's going to be EPIC! I’ll be interviewing Brand, Agency, and Tech leaders all week on the innovations happening in the world of marketing. And, of course - as we are in the Female Leaders Bar - I will be interviewing people on and off stage on one of the most important things on the agenda at this years festival... HOW, as businesses and people, we can help create a fairer workplace and drive innovation by including more women in the conversation when it comes to developing marketing and advertising strategies. Because guess what? We are awesome and the stats show, when we are included the result are a damn site BETTER. I am also hosting two EPIC talks on stage on the Tuesday and Wednesday - which you will NOT want to miss!!!! So, if you're attending MAD//FEST LONDON swing by the Female Leaders Club to see me and the Street Agency team to get inspired and capture some podcast content! Also, we are going to be running a pretty AWESOME competition - so watch this space. I will be posting about it so you can enter on here if you are not attending MAD//Fest too. For me, MAD//Fest is more than just another marketing event. They are the first MAJOR UK Marketing Festival to really put us women front and centre. Ian Houghton and Dan Brain launched this last year with myself Julia Linehan and Ellie Edwards-Scott to create a movement towards a more inclusive and innovative marketing industry. And this year the amazing Sara Magson has worked super hard with Aoife Diamond and Bindi Houghton to make the arena bigger, better and even more awe-inspiring! As well as launching the Female Leaders' Club. By showcasing the voices and perspectives of women and the men supporting us, we can pave the way for more equitable practices and some groundbreaking ideas that really will shape a BETTER future. Honestly, it’s going to be one HELL of a week! So who's with us? #madfest #femaleladers #podcastlab #innovation #inclusivemarketing #fairworkplace #womeninbusiness #marketing

Implementing diversity and inclusive policies in media is crucial for success in today's globalized world. 🌍 Embrace different perspectives: Encourage a wide range of voices and experiences in your content creation process. #InclusionMatters 🌟 Foster representation: Ensure that your media accurately reflects the diverse society we live in. #RepresentationMatters 💡 Challenge stereotypes: Break down harmful stereotypes by showcasing individuals from different backgrounds excelling in various roles. #BreakingBarriers Celebrate diversity: Highlight the unique contributions and achievements of individuals from all walks of life. #DiversityCelebration 🤝 Collaborate with diverse creators: Partner with content creators who bring different cultural insights, helping you reach new audiences. #CollaborationIsKey 📣 Amplify marginalized voices: Use your platform to uplift underrepresented communities and shed light on their stories. #AmplifyVoices 🔍 Examine biases: Continuously evaluate your content to identify any unconscious biases and strive for fair representation. #BiasAwareness 🌟 Empower inclusive storytelling: Encourage narratives that embrace diversity, foster empathy, and promote understanding. #StorytellingForAll Let's make media a powerful tool for inclusivity and positive change! 🌍🤝 #InclusiveMedia

“Cultural conversations exist beyond the realms of 30 or 31 days so it doesn’t make sense to only create content or launch campaigns around those months when you can talk about these cultures year round. I think one thing [businesses] need to consider, especially as our society grows, is that a lot more brands are moving toward appealing to the Gen Z audience. And Gen Z is more multicultural than ever.” - Jayde I. Powell content creator, marketing strategist and host of #CreatorTeaTalk. This February, ensure your company efforts are genuine and sustainable by prioritizing diversity, equity and inclusion in all parts of your business operations. ✏️: Sprout Social, Inc. | Jamia Kenan